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- Tasks: Design and optimise high-performing paid media strategies for ecommerce growth.
- Company: Fast-growing marketing agency with a focus on innovation.
- Benefits: Competitive salary up to £65K, hybrid work model, and career development opportunities.
- Other info: Build your personal brand in a thriving digital marketing environment.
- Why this job: Join a dynamic team and make a real impact in the ecommerce space.
- Qualifications: 8+ years in paid media with strong ecommerce experience required.
The predicted salary is between 65000 - 65000 £ per year.
My client is a fast-growing marketing agency seeking an experienced Senior Paid Media Specialist with a strong ecommerce background to design, implement, and optimise high-performing paid media strategies that drive online revenue growth and customer acquisition. The ideal candidate will have deep expertise across paid search, paid social, and ecommerce marketing channels, with a proven track record of scaling performance campaigns for ecommerce and retail brands across both B2B and B2C sectors. You will be responsible for delivering data-driven insights, managing campaign profitability, and contributing to business growth through innovative paid media and ecommerce strategies.
Location – London (hybrid)
Salary – Up to £65K
Key Responsibilities:
- Develop and execute integrated paid media strategies across paid search, paid social, shopping, and ecommerce platforms.
- Manage and optimise ecommerce campaigns focused on ROAS, customer acquisition, conversion rate, and revenue growth.
- Oversee campaigns across platforms including Google Ads, Meta, TikTok, Amazon Ads, and other ecommerce channels.
- Analyse performance data and communicate actionable insights through clear, engaging reports and dashboards.
- Collaborate with creative, CRO, and ecommerce teams to improve landing page performance and customer journey effectiveness.
- Monitor budgets, profitability, and forecasting to ensure strong commercial performance.
- Pitch and win new ecommerce-focused business opportunities, acting as the agency’s paid media and ecommerce expert.
- Build and maintain a strong personal brand and network within the ecommerce and digital marketing industry.
Key Requirements:
- 8+ years of experience in paid media, with significant exposure to ecommerce and retail-focused campaigns.
- Strong hands-on experience across paid search, paid social, Google Shopping, Performance Max, and ecommerce advertising platforms.
- Proven track record of driving ecommerce growth through performance marketing strategies.
- Experience managing campaigns across platforms such as Google Ads, Meta, TikTok, Amazon Ads, and Shopify ecosystems.
- Strong understanding of ecommerce KPIs including ROAS, AOV, CAC, LTV, and conversion rate optimisation.
- Proven experience in copywriting and creative strategy for performance campaigns.
- Commercial awareness and experience managing campaign budgets, forecasting, and financial performance.
- Excellent communication and stakeholder management skills, both written and verbal.
- Experience pitching, winning, and growing ecommerce client accounts.
- Established industry reputation and network within digital marketing and ecommerce.
If this sounds like you, please apply via the links. Please note that due to the volume of candidates we receive, we can only respond to those deemed a relevant match to the position. All successful candidates must have the full right to work within the UK.
Senior Paid Media Manager in City of London employer: Digital Waffle
Contact Detail:
Digital Waffle Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Paid Media Manager in City of London
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, join online forums, and engage on social media. Building relationships can lead to job opportunities that aren’t even advertised.
✨Show Off Your Skills
Create a portfolio showcasing your best work in paid media and ecommerce. Use case studies to highlight your successes and how you’ve driven growth for previous clients. This will make you stand out when you apply through our website!
✨Ace the Interview
Prepare for interviews by researching the company and understanding their paid media strategies. Be ready to discuss how you can contribute to their growth and share insights from your past experiences. Confidence is key!
✨Follow Up
After an interview, don’t forget to send a thank-you email! It shows your enthusiasm for the role and keeps you fresh in their minds. Plus, it’s a great chance to reiterate why you’re the perfect fit.
We think you need these skills to ace Senior Paid Media Manager in City of London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior Paid Media Manager role. Highlight your ecommerce experience and any successful campaigns you've managed. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us about your passion for paid media and ecommerce. Share specific examples of how you've driven growth in previous roles, and don’t forget to show a bit of your personality!
Showcase Your Data Skills: Since this role involves analysing performance data, make sure to highlight your analytical skills. Include any tools or methods you’ve used to derive insights from data and how those insights have impacted campaign performance.
Apply Through Our Website: We encourage you to apply through our website for the best chance of being noticed. It’s the easiest way for us to keep track of your application and ensure it gets into the right hands. Good luck!
How to prepare for a job interview at Digital Waffle
✨Know Your Numbers
As a Senior Paid Media Manager, you'll need to demonstrate your understanding of key ecommerce KPIs like ROAS, CAC, and conversion rates. Brush up on these metrics and be ready to discuss how you've used them to drive campaign success in your previous roles.
✨Showcase Your Campaign Successes
Prepare specific examples of high-performing campaigns you've managed. Highlight the strategies you implemented, the challenges you faced, and the results you achieved. This will show your potential employer that you have a proven track record in scaling performance campaigns.
✨Be Ready to Discuss Tools and Platforms
Familiarise yourself with the tools and platforms mentioned in the job description, such as Google Ads, Meta, and TikTok. Be prepared to talk about your hands-on experience with these platforms and how you've leveraged them for ecommerce growth.
✨Communicate Clearly and Confidently
Since you'll be responsible for delivering data-driven insights, practice presenting your findings in a clear and engaging manner. Use visuals if possible, and ensure you can explain complex data in simple terms. Strong communication skills are key in this role!