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- Tasks: Lead and innovate the Paid Digital strategy for a growing marketing agency.
- Company: Dynamic performance-led marketing agency with a focus on digital growth.
- Benefits: Tax-free bonuses, flexible working, gym membership, and wellbeing support.
- Other info: Exciting career progression opportunities in a high-growth environment.
- Why this job: Join a collaborative team and make a real impact in digital marketing.
- Qualifications: 7+ years in Paid Digital with strong leadership and strategic skills.
The predicted salary is between 50000 - 55000 £ per year.
Location: Hybrid (3 days per week Manchester)
Salary: £50,000 – £55,000 (depending on experience)
We’re partnering with a rapidly growing, performance-led marketing agency that is expanding its digital offering and investing heavily in senior leadership. They are now looking to appoint a Head of Paid Digital to take ownership of their paid media function, with a clear mandate to scale performance, develop talent and drive commercial growth. This is a key leadership role with strong progression opportunities as the function continues to evolve.
About the Role
Reporting into senior leadership, you will define and deliver the Paid Digital strategy across the business, ensuring campaigns deliver measurable results and contribute to overall revenue growth. You’ll lead a team of paid media specialists across a range of platforms and act as a senior strategic partner to both internal stakeholders and external clients.
Key Responsibilities
- Define and execute the Paid Digital strategy aligned with business growth plans
- Lead, coach and develop a high-performing paid media team
- Oversee campaign performance across major digital platforms
- Translate business objectives into scalable, ROI-driven strategies
- Own departmental performance, forecasting and commercial outcomes
- Support new business activity including pitches and growth initiatives
- Implement best-practice processes across campaign delivery and reporting
- Drive innovation across tools, platforms and emerging channels
- Collaborate with senior stakeholders across commercial and client-facing teams
About You
- 7+ years’ experience in Paid Digital / Performance Marketing
- Strong leadership experience within an agency environment
- Deep expertise across Google Ads, Meta, Bing, TikTok, YouTube
- Proven commercial acumen, managing budgets and profitability
- Excellent stakeholder management and communication skills
- Strategic mindset with a hands-on approach when needed
Benefits
- Tax-free bonus scheme (Employee Ownership Trust)
- Flexible and hybrid working
- Gym membership
- Regular team socials and events
- Electric vehicle salary sacrifice scheme
- Structured learning & development programme
- Wellbeing support
Culture
You’ll be joining a high-growth, collaborative environment where innovation, performance and progression are at the core. This is a business that invests heavily in its people, offering clear career pathways and the opportunity to make a genuine impact.
Apply today!
Head of Paid Digital in Bolton employer: Digital Waffle
Contact Detail:
Digital Waffle Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Paid Digital in Bolton
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry and let them know you're on the lookout for opportunities. You never know who might have a lead or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their paid digital strategies and think about how you can contribute to their growth. This will show you're genuinely interested and ready to hit the ground running.
✨Tip Number 3
Practice your pitch! Be ready to articulate your experience and how it aligns with the role of Head of Paid Digital. Highlight your leadership skills and past successes in driving performance and revenue growth.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take that extra step to connect with us directly.
We think you need these skills to ace Head of Paid Digital in Bolton
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Head of Paid Digital role. Highlight your experience in paid media and leadership, and don’t forget to mention any specific platforms you’ve worked with like Google Ads or Meta.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re the perfect fit for this role. Share your passion for performance marketing and how you plan to drive growth and innovation in our team.
Showcase Your Achievements: When detailing your experience, focus on measurable results. We want to see how you’ve scaled campaigns and contributed to revenue growth in previous roles. Numbers speak louder than words!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team.
How to prepare for a job interview at Digital Waffle
✨Know Your Digital Landscape
Make sure you’re up to speed with the latest trends in paid digital marketing. Brush up on your knowledge of platforms like Google Ads, Meta, and TikTok. Being able to discuss recent changes or innovations will show that you’re not just experienced but also passionate about the field.
✨Showcase Your Leadership Skills
Prepare examples of how you've successfully led teams in the past. Think about specific challenges you faced and how you coached your team to overcome them. This role is all about leadership, so demonstrating your ability to inspire and develop talent will be key.
✨Align with Business Goals
Understand the company’s growth plans and be ready to discuss how you can align the Paid Digital strategy with these objectives. Bring ideas on how to drive revenue growth through innovative campaigns. This shows you’re strategic and ready to contribute from day one.
✨Prepare for Stakeholder Engagement
Since this role involves working closely with internal stakeholders and clients, think about how you’ve managed relationships in the past. Be ready to share examples of how you’ve communicated effectively and driven collaboration across teams. Strong stakeholder management skills are a must!