At a Glance
- Tasks: Lead the Browse vertical, driving product vision and outcomes while mentoring junior Product Owners.
- Company: Established ecommerce retailer focused on innovation and growth.
- Benefits: Competitive salary, flexible working, and opportunities for professional development.
- Other info: Join a collaborative team and make a real impact on product strategy.
- Why this job: Shape the future of product ownership in a dynamic digital environment.
- Qualifications: Proven experience in product management, strong communication, and mentoring skills.
The predicted salary is between 63000 - 77000 £ per year.
A well-established ecommerce retailer is hiring a Senior Product Owner to own a key product vertical end to end and help raise the bar for Product Ownership across the wider Digital Product team. This is a dual-mandate role. You'll take full ownership of the Browse vertical, from customer problem through to measurable commercial outcome, while acting as a hands-on coach and role model for less experienced Product Owners as the business builds out its capability. It's central to a broader shift already underway, moving the organisation from project-based, waterfall delivery towards a genuine Product Operating Model.
What you'll be doing:
- Own the vision, roadmap and outcomes for the Browse vertical, tightly connected to wider digital product strategy and commercial goals.
- Make senior-level trade-off calls across a growing roadmap, balancing tactical fixes against strategic bets.
- Use discovery, A/B testing and qualitative and quantitative data to validate hypotheses and reduce delivery risk.
- Define what success looks like and track the commercial metrics that connect vertical performance to the wider North Star.
- Run backlog refinement, articulate requirements clearly, and keep the team focused against scope creep and competing demands.
- Define and embed lightweight, fit-for-purpose ceremonies, artefacts and standards in a business still maturing its agile practice.
- Coach and mentor junior and mid-level Product Owners across discovery, backlog management, stakeholder engagement and storytelling.
- Help establish and sustain a Product Owner community of practice, with shared tools, templates and playbooks.
- Act as a visible champion for the move to a Product Operating Model, bringing sceptical stakeholders along with you.
- Partner with UX/UI, engineering, ADLs, business analysts, data analysts and senior stakeholders to deliver against key OKRs.
- Manage and grow relationships with third-party partners (e.g. Search & Discovery, PxM).
What you'll need:
- Proven experience as a Product Owner or Product Manager, ideally within a digital retail or ecommerce environment.
- Confident interpreting user behaviour and commercial performance data to make decisions at pace.
- Strong communicator with experience preparing and leading workshops, and influencing senior stakeholders.
- Skilled at managing conflict or resistance to keep focus on high-value outcomes.
- Track record of establishing strong working partnerships across a business and using them to drive change.
- People management or hands-on mentoring experience, developing others to reach their potential.
- Resilient, organised and proactive with a genuine 'can-do' approach.
Nice to have:
- Experience leading or supporting a cross-functional product team.
- A clear test-and-learn mentality with a desire to constantly improve.
- Exposure to strategy work such as vision definition or objective setting.
- Experience preparing, executing or analysing user research.
- Experience working within Agile frameworks and ceremonies.
This role would suit a senior Product Owner who wants both real ownership of a commercially significant vertical and the chance to shape how Product Ownership matures across a growing team.
Senior Product Manager in Birmingham employer: Digital Waffle
Digital Waffle is an exceptional employer, offering a dynamic work culture that prioritises innovation and collaboration in the energy sector. Employees benefit from ongoing professional development opportunities, competitive compensation, and a commitment to sustainability, making it a rewarding place to contribute to the UK's critical infrastructure. Join us to be part of a team that values your expertise and empowers you to make a meaningful impact on the future of energy security.