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- Tasks: Lead and execute growth strategies for a fast-growing digital health platform.
- Company: Join a dynamic startup focused on tech, digital, and marketing without the usual nonsense.
- Benefits: Competitive salary, high autonomy, and the chance to shape your own team.
- Why this job: Make a real impact in a fast-paced environment with strong growth ambitions.
- Qualifications: Experience in growth marketing, data analytics, and product-led growth.
- Other info: Perfect for ambitious professionals who thrive on ownership and building from scratch.
The predicted salary is between 48000 - 56000 £ per year.
A fast-growing digital health platform is hiring a Growth Manager to take ownership of its growth strategy and execution as the business enters its next scale-up phase. This is a senior, hands-on role for someone who can lead change, build scalable growth engines and still get stuck into day-to-day execution when needed. You will have real autonomy to shape growth strategy, influence product direction and build out a team over time. The business is looking for someone who can balance experimentation with rigour, and creativity with strong data discipline.
Role: Growth Manager
Location: Birmingham City Centre based w. hybrid.
What you will be doing:
- Owning the growth strategy end to end, from experimentation through to scalable execution
- Leading and guiding the business through its next stage of growth, with the freedom to shape your own team
- Driving product-led growth initiatives with a strong focus on conversion rate optimisation
- Using data to clearly communicate growth performance, risks and opportunities to senior leadership
- Building repeatable, sustainable growth engines across acquisition, activation and retention
- Working closely with product and leadership to align growth initiatives with wider business goals
- Managing and evolving the analytics and reporting framework to support decision making
- Balancing strategic leadership with hands-on execution in a fast-moving environment
What you will need:
- Strong experience in growth, performance or digital marketing roles within startups or scale-ups
- Demonstrable experience with product-led growth and CRO
- A strong data and analytics background, with confidence presenting insights to senior stakeholders
- Hands-on experience with GA4 (Google Analytics) and GTM (Google Tag Manager)
- Working knowledge of Google Ads, Keyword Planner, Google Trends, Search Console, SEMrush and Meta Ads
- Experience scaling growth from early experimentation into structured, repeatable processes
- A proactive, execution-focused mindset and comfort operating with ambiguity
What’s on offer:
- Salary between £60,000 and £70,000 basic
- High autonomy and genuine influence over growth direction
- Opportunity to build and shape a team over time
- A role suited to someone who enjoys both leadership and hands-on delivery
- The chance to work in a fast-paced, evolving business with strong growth ambitions
This role would suit an ambitious growth professional who wants real ownership, enjoys building from the ground up and is excited by the challenge of scaling a product-led business.
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Marketing
Industries: Internet Marketplace Platforms, Retail Health and Personal Care Products, Technology, Information and Media
Marketing Manager in Birmingham employer: Digital Waffle
Contact Detail:
Digital Waffle Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager in Birmingham
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your achievements and projects. This is your chance to demonstrate your growth strategies and data-driven results. Make it easy for potential employers to see what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to growth marketing. Think about how you would tackle challenges they might face. We recommend using the STAR method (Situation, Task, Action, Result) to structure your answers effectively.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and engaged. So, get your application in and let’s make some waves together!
We think you need these skills to ace Marketing Manager in Birmingham
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Growth Manager. Highlight your experience in growth strategies, product-led initiatives, and any hands-on marketing roles you've had. We want to see how you can bring your unique skills to our fast-paced environment!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about growth marketing and how your background aligns with our goals. Be sure to mention specific achievements that demonstrate your ability to drive results.
Showcase Your Data Skills: Since data discipline is key for this role, make sure to highlight your experience with analytics tools like GA4 and GTM. We love seeing how you've used data to inform decisions and drive growth in previous roles!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, we can't wait to hear from you!
How to prepare for a job interview at Digital Waffle
✨Know Your Growth Strategies
Before the interview, brush up on various growth strategies, especially product-led growth and conversion rate optimisation. Be ready to discuss specific examples from your past experiences where you successfully implemented these strategies.
✨Data is Your Best Friend
Since this role requires a strong data background, prepare to talk about how you've used analytics tools like GA4 and GTM in your previous roles. Bring along some insights or reports that showcase your ability to communicate growth performance effectively.
✨Show Your Hands-On Experience
This position values both strategic leadership and hands-on execution. Be prepared to share stories that highlight your ability to balance these two aspects, especially in fast-paced environments. Think of times when you rolled up your sleeves to get things done.
✨Align with Company Goals
Research the company’s mission and current growth initiatives. During the interview, demonstrate how your vision for growth aligns with their business goals. This shows that you're not just focused on numbers but also on contributing to the overall success of the company.
