At a Glance
- Tasks: Lead exciting consumer PR campaigns and secure coverage in national publications.
- Company: Dynamic consumer PR agency with a portfolio of well-known brands.
- Benefits: Opportunity to work in a fast-growing team with real impact.
- Other info: Perfect for those looking to grow their career in a vibrant agency.
- Why this job: Flourish in an entrepreneurial environment while owning key accounts.
- Qualifications: 3-4 years of consumer PR experience and strong media contacts.
The predicted salary is between 35550 - 43450 £ per year.
A specialist consumer PR agency working with a stable of well-known retail, FMCG, toy and lifestyle brands is hiring an Account Manager to help drive proactive press coverage and run consumer campaigns end to end. This is a hands-on consumer PR role inside a small, fast-growing team.
You’ll own day-to-day account activity across national press, influencer, events and content, pitching proactively and leading the delivery of campaigns that get real coverage in national publications. The brief is clear: an A-player, self-starter who can pick up accounts and run with them.
Location: London (Soho)
What you’ll be doing:
- Lead day-to-day activity across a mix of consumer PR accounts, driving proactive press coverage.
- Pitch media opportunities and nurture strong journalist and industry relationships to secure regular coverage in national titles.
- Write press releases to a high standard, editing and signing off junior team members’ work.
- Manage campaign activity end to end, including virtual and in-person media events, influencer activations, media mailers and sampling.
- Build targeted media lists, invite journalists and influencers, manage RSVPs and own the on-the-day execution.
- Leverage content and partnership opportunities to extend campaign impact.
- Monitor press, broadcast, online and social for client opportunities and competitor activity.
- Keep journalist and influencer databases current using Diary Directory, Roxhill and Readly.
- Support new business pitches, including research, written and in-person presentations.
- Deliver detailed coverage clippings and reports for clients, with senior support on the deeper reporting.
- Follow and improve company processes, bringing new ideas to the wider team.
What you’ll need:
- 3 to 4 years’ consumer PR agency experience with real UK press office exposure.
- Strong existing book of journalist and media contacts, with the credibility to inspire the wider team.
- Excellent press release and editorial writing with a sharp eye for detail.
- Proven track record of landing national coverage proactively.
- Confident managing campaigns end to end, including events, influencer activations and media mailers.
- Cross-discipline PR and social understanding, comfortable engaging with the social side of campaigns.
- Strong presentation skills and confidence pitching ideas to clients.
- Excellent organisation, time management and attention to detail.
- Hands-on with key PR tooling including Onclusive, Readly, Roxhill, Cision, Releasd and NLA.
- Degree-level education.
Nice to have:
- Experience across retail, FMCG, toy or lifestyle consumer brands.
- Prior involvement in trade shows or large consumer press events.
- Experience supporting new business pitches to win.
This role would suit a consumer PR AM who wants to flourish in an entrepreneurial agency, own real accounts, and work with recognisable brands as part of a small, high-growth team.
Account Manager employer: Digital Waffle
As a leading ecommerce retailer, we pride ourselves on fostering a dynamic and inclusive work culture that empowers our employees to thrive. With a focus on professional development, we offer ample opportunities for growth and mentorship, particularly for those in project management roles. Located in Hereford, our hybrid working model allows for flexibility while ensuring collaboration with talented teams dedicated to delivering innovative technology solutions.
StudySmarter Expert Advice🤫
We think this is how you could land Account Manager
✨Get Involved in PR Events
Dive into local PR meetups and workshops. Events like these are perfect for getting your face out there, chatting with industry pros, and spotting potential job openings at companies like Digital Waffle. Plus, it’s a fantastic way to learn about trends and make lasting connections.
✨Showcase Your PR Skills
Start building your personal brand as a PR ace. Use platforms like Twitter and LinkedIn to share your thoughts on current events or PR campaigns you admire. Tagging companies you want to work for, like Digital Waffle, can catch their eye—especially if your insights resonate!
✨Leverage Your Network
Reach out to friends, family, or connections in the PR field. Even a casual chat can lead to opportunities. If you've got mutual contacts, ask for introductions when applying. Personal recommendations can give your application a nice little boost!
✨Tailor Your Approach
When applying for a full-time PR role, make sure to research Digital Waffle inside and out. Understanding their campaigns, values, and style allows us to directly align our application and impress during interviews. Don't hesitate to apply through our website—going direct can make a real difference!
We think you need these skills to ace Account Manager
Some tips for your application 🫡
Get Your Story Straight:In public relations, storytelling is everything! Make sure your CV highlights your experience in crafting compelling narratives and managing media relations. Share specific examples of campaigns you've worked on, and don’t forget to include any press coverage you've generated—it's impressive proof of your skills!
Show Off Your Communication Skills:Since PR is all about communication, we want to see your best writing samples. Include pieces like press releases, blog posts, or social media content that you've created. This gives us a taste of your voice and your ability to convey messages clearly and effectively, which is crucial for a role in this field.
Tailor Your Cover Letter:Your cover letter should be more than just a recap of your CV; it’s your chance to shine! Emphasise why PR excites you and how your background fits with the mission of Digital Waffle. Show us that you’ve done your homework and speak to why you’re passionate about the work we do.
Connect the Dots:When you’re writing your application, think about how your past experiences link to the responsibilities of the role. Mention any internships, volunteer work, or projects that involved public speaking, event planning, or strategic communication. This will help us see how you can seamlessly bring your skills into a full-time position at Digital Waffle.
How to prepare for a job interview at Digital Waffle
✨Master the Art of Storytelling
In public relations, storytelling is key. We should prepare compelling narratives about past campaigns or projects we’ve worked on. Think about how we can illustrate our impact and creativity in those stories—be ready to discuss specific examples that showcase our skills in managing media relationships and crafting messages.
✨Know Your PR Tools Inside Out
Familiarity with PR tools like Cision or Meltwater is crucial. We need to be able to discuss how we’ve used these tools in past roles or projects. If we've worked on media lists, press releases, or analytics reports, let’s have those experiences ready to share along with metrics we’ve achieved to back up our claims.
✨Stay Current with Industry Trends
We’ve got to stay sharp on the latest trends and events impacting the public relations field. Having a few insights ready about recent campaigns or shifts in media landscapes can show that we’re engaged and knowledgeable. This will also help us make connections between our experiences and the current state of the industry.
✨Showcase Our Versatility
As full-time PR professionals, we need to demonstrate our adaptability. Be ready to talk about how we've handled challenging situations, managed crises, or adapted strategies on the fly. Employers will appreciate our ability to pivot and find solutions under pressure, so let’s have those scenarios at our fingertips to discuss.
