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For Companies At a Glance
- Tasks: Drive eCommerce growth and optimise digital marketing strategies for a fast-growing company.
- Company: Ambitious UK manufacturer in the construction materials sector with a strong digital presence.
- Benefits: Competitive salary, flexible working options, and opportunities for professional development.
- Other info: Join at a pivotal moment with a new website launch and significant growth potential.
- Why this job: Take ownership of a digital function and make a real impact on eCommerce performance.
- Qualifications: Experience in eCommerce management and digital marketing, with a data-driven mindset.
The predicted salary is between 40000 - 50000 £ per year.
Are you someone who enjoys turning website traffic into real revenue? Do you spot quick wins in underperforming eCommerce journeys? Keen to take full ownership of a digital function and genuinely make an impact?
We’re working with a fast-growing, ambitious UK manufacturer and supplier in the construction materials space. They’ve quickly scaled into a nationwide supplier of industrial products and solutions, serving both trade and DIY customers across the UK. With around 25% of revenue already coming from online, they’ve built strong digital foundations, including c.80,000 monthly website visitors. They are now investing heavily in digital to unlock the next phase of growth, including the launch of a brand-new website.
The Role
This is a high-impact, hands-on role where you’ll take ownership of eCommerce performance and play a key part in scaling the online channel. You’ll be joining at a pivotal moment, with a new website launch underway. The focus will be on improving conversion rates (currently c.0.25%, with a target of 0.6%), optimising the customer journey, and using data to continuously improve performance across the site. This includes product pages, UX, content, and on-site merchandising.
Alongside this, you’ll review and optimise a £50k/month paid media spend and help build a stronger organic channel, with SEO currently a major opportunity area.
eCommerce and Digital Marketing Manager in Taunton employer: Digital Tonic
Contact Detail:
Digital Tonic Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land eCommerce and Digital Marketing Manager in Taunton
✨Tip Number 1
Network like a pro! Reach out to people in the eCommerce and digital marketing space. Attend industry events, webinars, or even local meetups. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a personal project or case study that highlights your ability to improve conversion rates or optimise customer journeys. This hands-on experience can really set you apart when chatting with potential employers.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to appear. Reach out directly to companies you admire, like the one we’re working with. Express your interest in their digital growth and how you can contribute to their success.
✨Tip Number 4
Apply through our website! We’ve got loads of opportunities waiting for you. Tailor your application to highlight your experience with eCommerce performance and digital marketing strategies, and let’s get you that interview!
We think you need these skills to ace eCommerce and Digital Marketing Manager in Taunton
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the eCommerce and digital marketing skills we’re looking for. Highlight your experience with improving conversion rates and optimising customer journeys, as these are key to the role.
Craft a Compelling Cover Letter: Use your cover letter to showcase your passion for digital marketing and how you can make an impact. Share specific examples of how you've turned website traffic into revenue in previous roles – we love a good success story!
Show Off Your Data Skills: Since data-driven decisions are crucial for this role, don’t forget to mention any experience you have with analytics tools. We want to see how you’ve used data to improve performance and drive results in your past projects.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves!
How to prepare for a job interview at Digital Tonic
✨Know Your Numbers
Make sure you’re familiar with key metrics related to eCommerce performance, like conversion rates and customer acquisition costs. Be ready to discuss how you've improved these in past roles or how you plan to tackle them in this new position.
✨Showcase Your Analytical Skills
Prepare examples of how you've used data to drive decisions in your previous roles. Whether it’s optimising a customer journey or adjusting paid media spend, being able to demonstrate your analytical prowess will impress the interviewers.
✨Understand the Brand and Market
Research the company and its competitors thoroughly. Understand their product offerings and digital presence. This will help you tailor your answers and show that you’re genuinely interested in making an impact in their specific market.
✨Be Ready to Discuss SEO Strategies
Since SEO is highlighted as a major opportunity area, come prepared with insights on current trends and strategies. Share any successful campaigns you've led or contributed to, and be ready to suggest how you could enhance their organic channel.