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For Companies At a Glance
- Tasks: Drive eCommerce growth and optimise customer journeys for a fast-growing construction materials supplier.
- Company: Ambitious UK manufacturer with a strong digital presence and a focus on innovation.
- Benefits: Competitive salary, flexible working options, and opportunities for professional development.
- Other info: Join a dynamic team at a pivotal moment for exciting career growth.
- Why this job: Make a real impact by leading digital strategies and launching a new website.
- Qualifications: Experience in eCommerce and digital marketing, with a data-driven mindset.
The predicted salary is between 40000 - 50000 £ per year.
Are you someone who enjoys turning website traffic into real revenue? Do you spot quick wins in underperforming eCommerce journeys? Keen to take full ownership of a digital function and genuinely make an impact?
We’re working with a fast-growing, ambitious UK manufacturer and supplier in the construction materials space. They’ve quickly scaled into a nationwide supplier of industrial products and solutions, serving both trade and DIY customers across the UK. With around 25% of revenue already coming from online, they’ve built strong digital foundations, including c.80,000 monthly website visitors. They are now investing heavily in digital to unlock the next phase of growth, including the launch of a brand-new website.
The Role
This is a high-impact, hands-on role where you’ll take ownership of eCommerce performance and play a key part in scaling the online channel. You’ll be joining at a pivotal moment, with a new website launch underway. The focus will be on improving conversion rates (currently c.0.25%, with a target of 0.6%), optimising the customer journey, and using data to continuously improve performance across the site. This includes product pages, UX, content, and on-site merchandising.
Alongside this, you’ll review and optimise a £50k/month paid media spend and help build a stronger organic channel, with SEO currently a major opportunity area.
eCommerce and Digital Marketing Manager in Somerset employer: Digital Tonic
Contact Detail:
Digital Tonic Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land eCommerce and Digital Marketing Manager in Somerset
✨Tip Number 1
Network like a pro! Reach out to people in the eCommerce and digital marketing space. Attend industry events, webinars, or even local meetups. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a personal project or case study that highlights your ability to improve conversion rates or optimise customer journeys. This hands-on experience can really set you apart when chatting with potential employers.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out to companies you admire, like the one we’re working with, and express your interest in their digital initiatives. A well-timed email can open doors!
✨Tip Number 4
Apply through our website! We’ve got loads of opportunities waiting for you. Tailor your application to highlight your experience with eCommerce performance and digital marketing strategies. Let’s get you that dream job!
We think you need these skills to ace eCommerce and Digital Marketing Manager in Somerset
Some tips for your application 🫡
Show Your Passion for eCommerce: When writing your application, let us see your enthusiasm for eCommerce and digital marketing. Share specific examples of how you've turned website traffic into revenue in the past. We love candidates who can demonstrate their impact!
Be Data-Driven: Since this role is all about optimising performance, make sure to highlight your experience with data analysis. Talk about how you've used data to improve conversion rates or customer journeys before. Numbers speak volumes, so don’t shy away from sharing them!
Tailor Your Application: Take a moment to customise your application for this specific role. Mention the company’s focus on improving conversion rates and optimising the customer journey. We appreciate when candidates take the time to align their skills with our needs.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen to be part of our team!
How to prepare for a job interview at Digital Tonic
✨Know Your Numbers
Make sure you’re familiar with key metrics related to eCommerce performance, like conversion rates and customer acquisition costs. Be ready to discuss how you've improved these in past roles or how you plan to tackle them in this new position.
✨Showcase Your Analytical Skills
Prepare examples of how you've used data to drive decisions in your previous roles. Whether it’s A/B testing or analysing customer behaviour, demonstrating your analytical prowess will show that you can make informed decisions to optimise the customer journey.
✨Understand the Brand and Market
Research the company’s products and their position in the construction materials market. Being able to discuss their current digital strategies and suggest improvements will demonstrate your genuine interest and proactive mindset.
✨Be Ready to Discuss SEO and Content Strategy
Since SEO is a major opportunity area for the company, come prepared with insights on effective SEO practices and content strategies. Share any successful campaigns you've led and how they contributed to growth, as this will highlight your expertise in building a stronger organic channel.