Global Customer Marketing Lead — Lifecycle & Engagement in Gloucester

Global Customer Marketing Lead — Lifecycle & Engagement in Gloucester

Gloucester Full-Time 50000 - 50000 £ / year (est.) Home office (partial)
Digital Tonic

At a Glance

  • Tasks: Lead customer lifecycle campaigns to boost engagement and retention.
  • Company: Join Digital Tonic, a forward-thinking company focused on customer success.
  • Benefits: Hybrid working, competitive salary up to £50k, and dynamic team environment.
  • Other info: Collaborate with diverse teams and enjoy a flexible work-life balance.
  • Why this job: Make a real impact by enhancing customer experiences and driving product value.
  • Qualifications: Experience in customer marketing and strong communication skills.

The predicted salary is between 50000 - 50000 £ per year.

Digital Tonic is looking for a Customer Marketing Manager to own customer lifecycle campaigns, helping customers maximise value from our products and drive engagement and retention.

You'll work with Customer Success, Sales, Product and Marketing to build journeys, lifecycle campaigns and personalised communications across email, webinars, events and digital channels, including case studies.

The role offers hybrid working with 1–2 days in the office and a salary of up to £50k.

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Global Customer Marketing Lead — Lifecycle & Engagement in Gloucester employer: Digital Tonic

Join a dynamic digital marketing agency that prioritises a supportive and enjoyable work culture, where your expertise in Google Ads can truly shine. With a focus on health and wellness brands, you'll have the opportunity to make a significant impact while working alongside a close-knit team that values collaboration and personal growth. This is not just a job; it's a chance to be part of a thriving environment that encourages innovation and celebrates success together.

Digital Tonic

Contact Details:

Digital Tonic Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Global Customer Marketing Lead — Lifecycle & Engagement in Gloucester

Show Your Creative Side

In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Digital Tonic and show them what you can bring to the table.

Engage in Marketing Communities

Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Digital Tonic are looking for.

Leverage Social Media

Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Digital Tonic on these platforms can catch the eye of recruiters and show you're genuinely interested in them.

Attend Industry Events

Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Digital Tonic. Bring your business cards and be prepared to chat about how you can contribute!

We think you need these skills to ace Global Customer Marketing Lead — Lifecycle & Engagement in Gloucester

Customer Lifecycle Management
Campaign Management
Customer Engagement
Retention Strategies
Cross-Functional Collaboration
Email Marketing
Webinar Coordination

Some tips for your application 🫡

Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Digital Tonic. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.

Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.

Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!

Demonstrate Your Understanding of Digital Tonic:Show us that you’ve done your homework! In your application, briefly mention what you admire about Digital Tonic’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!

How to prepare for a job interview at Digital Tonic

Showcase Your Creative Campaigns

Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Digital Tonic will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.

Know Your Digital Tools Inside Out

If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.

Be Ready for Scenario-Based Questions

At Digital Tonic, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.

Demonstrate Your Passion for Marketing

As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.