CRM & Customer Marketing Manager in Gloucester

We're working with an innovative, fast growing technology business that's established itself as a market leader within its sector.

Developing its own hardware alongside a subscription based software platform, the business operates internationally and has built a reputation for delivering genuinely innovative solutions to customers across multiple global markets.

With more than 80 employees and having doubled in size over the last three years, they're continuing to invest in both their products and customer experience.

As part of that growth, they're now looking to introduce a brand new Customer Marketing Manager position, offering the opportunity to shape customer engagement from the ground up whilst reporting directly into the Chief Marketing Officer.

The Role

Reporting directly to the Chief Marketing Officer, you'll take ownership of customer marketing across the full customer lifecycle, helping customers get the very best from the company's products whilst driving engagement, retention and long term customer value.

Working closely with Customer Success, Sales, Product and the wider Marketing team, you'll create customer journeys, lifecycle campaigns and personalised communications that support onboarding, product adoption, customer engagement and renewals.

This is a varied role where you'll combine strategic planning with hands on delivery.

You'll be responsible for developing multi channel customer campaigns across email, webinars, events and digital channels, whilst also helping to build customer advocacy through case studies, success stories and customer communications.

Hub Spot plays a central role within the marketing function, so you'll also be responsible for creating and optimising automated customer journeys, managing segmentation, improving campaign performance and using customer data and insights to continually refine your approach.

Alongside this, you'll support a number of customer events throughout the year, working as part of a collaborative marketing team.

The business offers genuine flexibility, with the team typically coming together once a week in the office, although many choose to spend additional time together.

Skills and Experience

• Experience within a Customer Marketing, CRM, Lifecycle Marketing or Retention Marketing role.
• Strong experience creating customer lifecycle campaigns and automated customer journeys.
• Hands on experience using Hub Spot or a similar CRM and marketing automation platform.
• Confident using customer segmentation and data to improve campaign performance.
• Excellent email marketing, copywriting and campaign management skills.
• Comfortable working cross functionally with Marketing, Sales, Product and Customer Success teams.
• Strong organisational skills, with the ability to manage multiple campaigns and priorities simultaneously.
• A personable and collaborative approach, you'll enjoy working as part of a close knit, supportive team.

Benefits

This is an opportunity to join a genuinely innovative technology business at an exciting stage of growth.

You'll be creating a brand new function within the marketing team, reporting directly into an experienced CMO and playing a key role in shaping how the business engages with customers around the world.

Alongside a salary of up to £50k, the role offers hybrid working with just 1 or 2 days in the office, there's a collaborative team environment and the opportunity to work on market leading products within a growing international business.

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