At a Glance
- Tasks: Lead the DTC commercial strategy and drive online growth for a purpose-led brand.
- Company: Join a fast-growing health and wellness consumer brand with a strong digital-first approach.
- Benefits: Competitive salary, performance-related bonus, hybrid working, and significant investment in your role.
- Other info: Be part of a dynamic leadership team with genuine autonomy and growth opportunities.
- Why this job: Make a real impact on customer experience and shape the future of an ambitious brand.
- Qualifications: Experience in DTC, eCommerce, and performance marketing within consumer-facing brands.
The predicted salary is between 70000 - 90000 £ per year.
Digital Tonic are delighted to be partnering with a fast-growing, purpose-led consumer brand as they look to appoint an experienced Head of DTC.
Operating within the health and wellness sector, they’ve built a loyal customer base through innovative products, a strong digital-first approach and a genuine commitment to improving customers’ everyday lives.
This is a rare opportunity to join the senior leadership team and take ownership of the entire direct-to-consumer commercial strategy.
Reporting directly to the CEO, you’ll lead the growth of the online business, taking responsibility for ecommerce performance, customer acquisition, conversion, retention and overall commercial success.
This is far more than a performance marketing role.
You’ll bring together acquisition, ecommerce trading, CRM, CRO and customer experience to create a best-in-class DTC operation, using data and customer insight to continually improve performance.
You’ll thrive in a hands-on leadership role where you’ll have genuine autonomy, influence strategic business decisions and play a key part in shaping the future of an ambitious, scaling brand.
We’re looking for someone who combines strong commercial thinking with exceptional digital expertise.
Previous experience leading DTC, e Commerce or Growth within a consumer-facing brand.
A strong background in performance marketing, with hands-on knowledge of channels such as Meta, Google and other paid acquisition platforms.
Experience owning or influencing ecommerce trading, website performance, merchandising and conversion rate optimisation.
A solid understanding of CRM, customer retention, lifecycle marketing and customer lifetime value.
Strong commercial acumen with experience managing budgets, forecasting performance and using data to drive strategic decisions.
Knowledge of Amazon or other online marketplaces would be advantageous.
Experience within health, wellness, FMCG, beauty or another fast-growth DTC business would be highly advantageous.
You’ll become part of an ambitious leadership team with significant investment behind the business and the freedom to make a genuine commercial impact.
You’ll have ownership of one of the company’s most important revenue streams, helping shape both the customer experience and the long-term digital strategy.
Alongside a competitive salary, you’ll benefit from a performance-related bonus, hybrid working and the opportunity to play a key role in scaling an exciting challenger brand.
Salary will depend on experience, with the upper end being c.£We require you to be in the office in Warwickshire at least 2 days a week.
Please do not apply if you are unable to be in the office on a hybrid basis.
If you’re a commercially-minded DTC leader with a passion for ecommerce, digital growth and building exceptional customer experiences, we’d love to hear from you.
Apply today or get in touch with
Stacey at Digital Tonic for a confidential conversation.
Contact Details:
Digital Tonic | Digital, eCommerce & Marketing Recruitment Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Growth Manager - Website in Warwick
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We think you need these skills to ace Growth Manager - Website in Warwick
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at Digital Tonic | Digital, eCommerce & Marketing Recruitment, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
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Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at Digital Tonic | Digital, eCommerce & Marketing Recruitment. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at Digital Tonic | Digital, eCommerce & Marketing Recruitment
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that Digital Tonic | Digital, eCommerce & Marketing Recruitment uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
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Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at Digital Tonic | Digital, eCommerce & Marketing Recruitment. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
