At a Glance
- Tasks: Own the digital journey, turning visitors into engaged users and high-value customers.
- Company: Join a leading business intelligence provider driving commercial growth.
- Benefits: Competitive salary up to £80k, with flexible remote work options.
- Other info: Collaborate with diverse teams and manage relationships with specialist agencies.
- Why this job: Be at the heart of digital growth and make a real impact.
- Qualifications: Experience in digital growth, optimisation, and conversion strategies in B2B.
The predicted salary is between 70000 - 80000 £ per year.
The Company
We’re partnering with one of the world’s leading business intelligence providers, trusted by global organisations to help shape commercial and strategic decision-making.
Their subscription platform delivers premium insight to clients around the world.
Following significant investment in both product and technology, they’re now entering an exciting new phase of commercial growth.
This is a newly created role that will sit at the heart of that transformation.
The Role
This isn’t a traditional digital marketing role.
You won’t inherit a large paid media budget or spend your days tweaking ad campaigns.
Instead, you’ll own the digital journey that turns anonymous visitors into engaged trial users, and trial users into high-value customers.
Working alongside the Head of Demand Generation, Sales, Product and external specialist agencies, you’ll optimise every stage of the customer journey – from landing pages and content discovery through to trial activation, behavioural journeys and conversion.
With a brand-new trial model launching, you’ll have the opportunity to build the digital engine that supports the company’s future growth.
You’ll combine commercial thinking with hands-on optimisation, using data, experimentation and customer behaviour to continually improve digital performance.
You’ll take ownership of the company’s digital acquisition and conversion strategy, optimising every stage of the customer journey from first website visit through to trial activation and subscription.
Working closely with Sales, Product and Marketing, you’ll continually improve user journeys, landing pages and conversion pathways, using CRO techniques such as A/B testing and behavioural analysis to drive measurable commercial results.
You’ll manage relationships with specialist SEO, PPC and development partners, ensuring all activity aligns with wider business objectives, while leveraging tools including GA4, Salesforce and Marketing Cloud to improve attribution, reporting and marketing automation.
Along the way, you’ll build meaningful performance dashboards, identify customer behaviours and friction points, and use data-driven insight to test, learn and continuously improve the digital experience and conversion performance.
Skills & Experience
- Proven experience in digital growth, digital optimisation, conversion rate optimisation (CRO), demand generation or performance marketing within a B2B environment.
- A strong understanding of how to optimise complex customer journeys, using data and behavioural insight to improve engagement and conversion.
- Experience managing websites, digital acquisition channels and conversion programmes, with a commercial focus on delivering measurable business outcomes.
- Comfortable working across SEO, PPC, CRO, analytics and CRM, with the ability to oversee specialist agencies and external partners rather than being the hands-on expert in every discipline.
- Experience using platforms such as GA4, Salesforce, Marketing Cloud and CMS platforms (Drupal experience would be advantageous but isn’t essential).
- Strong analytical skills with the ability to interpret performance data, identify opportunities and build actionable insights.
- Confident collaborating with Sales, Product and Marketing teams, influencing stakeholders and aligning digital activity to wider commercial objectives.
- Experience within subscription, Saa S, research, professional services or other high-value B2B businesses would be highly beneficial.
- Naturally curious, commercially minded and motivated by solving customer and business problems rather than simply managing marketing channels.
Benefits
This is an amazing opportunity to come into a business that has huge unlocked potential, where you get to be at the heart of digital growth.
Depending on your experience, there’s a salary on offer of up to £80k.
You’ll be required to be in the office 1 day a week in Central London.
Sounds good?
If you’re interested in hearing more, please get in touch with Stacey.
Digital Optimisation & Growth Manager in Slough employer: Digital Tonic | Digital, eCommerce & Marketing Recruitment
Join a well-established and respected marketing agency that prioritises employee growth and development while working on high-profile international projects. With a collaborative work culture, competitive salary, and enhanced family-friendly benefits, this role as an Account Manager offers the chance to build strong client relationships and advance your career in a dynamic environment. Experience the excitement of delivering exceptional digital marketing solutions for globally recognised brands in the financial services sector.
Contact Details:
Digital Tonic | Digital, eCommerce & Marketing Recruitment Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Digital Optimisation & Growth Manager in Slough
✨Get to Grips with Data Visualisation Tools
If you're aiming for a full-time role in business intelligence, brush up on your skills with popular data visualisation tools like Tableau or Power BI. Showcasing projects where you've transformed raw data into clear visual insights can give you a real edge.
✨Join Local Business Intelligence Meetups
Look for local business intelligence meetups or analytics conferences in your area. These events are not just great for learning but also for networking with industry professionals who could lead you to opportunities at companies like Digital Tonic | Digital, eCommerce & Marketing Recruitment!
✨Engage with Online BI Communities
Join online forums or communities focused on business intelligence—think LinkedIn groups, Reddit threads, or even dedicated Slack channels. Engage actively by sharing your insights and asking questions; this can help you build visibility and connect with potential employers.
✨Leverage Your University’s Career Support
If you're a recent graduate, definitely tap into your university's career services. Many have connections with companies in need of full-time BI specialists, and they can guide you on how to pitch yourself effectively—don't miss out on that!
We think you need these skills to ace Digital Optimisation & Growth Manager in Slough
Some tips for your application 🫡
Highlight Your Analytical Skills:In the business intelligence field, showcasing your analytical skills is a must. Make sure your CV includes relevant experience with data analysis tools, programming languages like SQL or Python, and any projects where you've interpreted complex data sets to drive business decisions.
Showcase Your Business Acumen:Don't just focus on data; show us how you can apply your insights to real-world business problems. Highlight projects where you made a tangible impact on company performance, and be prepared to explain your thought process in your cover letter.
Tailor Your Documents for Us:When applying for a full-time role at Digital Tonic | Digital, eCommerce & Marketing Recruitment, tailor your CV and cover letter to reflect our organisational goals and strategies. Mention specific tools and methodologies that align with what we do—this shows you’ve done your homework and are genuinely interested in our mission!
Include Relevant Certifications:Certifications like Google Data Analytics or similar qualifications can really make you stand out in business intelligence. Include these in your application, as they demonstrate your commitment to the field and your willingness to stay current with industry standards.
How to prepare for a job interview at Digital Tonic | Digital, eCommerce & Marketing Recruitment
✨Show off your analytical skills
In a business intelligence role, you're going to need to demonstrate your analytical prowess. Be prepared to discuss specific tools you've used, like SQL, Tableau, or Power BI. Have real-world examples ready where you’ve turned data into actionable insights – this is what makes us shine in interviews!
✨Practice your technical know-how
Expect some technical questions during the interview that dive deep into your understanding of data modelling and analytics frameworks. Brush up on your knowledge of data warehousing concepts and be ready to tackle any real case scenarios they might present. They’ll want to see how you approach problems using your BI toolkit.
✨Portfolio of Projects
Since it's a full-time role, having a strong portfolio is key! Compile case studies demonstrating your previous projects, preferably showing how your insights led to business improvements. This can help us display how you think through complex datasets and your problem-solving process, which is what employers are keen on seeing.
✨Know their business model
Get familiar with Digital Tonic | Digital, eCommerce & Marketing Recruitment’s business model and recent data-driven decisions. Be prepared to discuss how your skills can specifically support their objectives or challenges. Understanding their landscape shows that you’re not just a data buff, but you’re also genuinely interested in how BI can impact their bottom line.
