At a Glance
- Tasks: Lead email marketing campaigns and customer journeys to drive engagement and growth.
- Company: Join a fast-growing digital business with a supportive and fun team culture.
- Benefits: Strong salary, hybrid working, and opportunities for personal and professional growth.
- Other info: Dynamic environment with mentorship opportunities and a focus on performance optimisation.
- Why this job: Make a real impact in a high-growth channel while collaborating with brilliant minds.
- Qualifications: Experience in Email Marketing & CRM, with strong data analysis and copywriting skills.
The predicted salary is between 50000 - 60000 £ per year.
Are you an Email Marketing & CRM specialist who loves building customer journeys that genuinely perform? Do you enjoy blending creativity, data and commercial thinking to create email experiences that drive engagement, retention and growth? We’re partnering with a hugely successful, fast-growing digital business to find a Senior Email Marketing & CRM Manager to lead one of the company’s most important performance channels.
This is an incredible opportunity to join a business that’s thriving. Growth has been rapid, the brand is exceptionally well established in its market, and the team is genuinely one of the nicest around - bright, ambitious and passionate people who are also refreshingly down-to-earth, supportive and fun to work with. It’s the perfect opportunity for someone who wants to grow with a successful business while working as part of a really fun and friendly, collaborative team. This is a hybrid position with one or two days a week in the office - allowing your work to work for you.
The Role
This is a hands-on but strategic CRM role where you’ll own email marketing performance end-to-end - from campaign planning and automation strategy through to execution, optimisation and reporting. You’ll lead the creation of high-performing email campaigns, behavioural journeys and transactional communications, ensuring every touchpoint feels polished, engaging and commercially effective. You’ll work across customer acquisition, retention and lifecycle marketing, continuously refining journeys to improve engagement, conversion and lifetime value.
The role combines strategy with delivery, so you’ll be just as comfortable building automations and segmentation flows as you are analysing performance data and shaping the wider CRM roadmap. You’ll also manage and mentor a direct report, helping develop standards, processes and best practice across the channel. This is a fast-paced, commercially driven environment where email is a genuinely high-growth channel with strong visibility and impact across the business.
Skills and Experience
- Has strong experience in Email Marketing and CRM within an ecommerce or D2C environment
- Has hands-on experience building automations, flows and customer journeys
- Is commercially minded and passionate about performance optimisation
- Has experience with ESP / CRM platforms such as Bloomreach, Klaviyo or similar
- Enjoys working with data and using insight to improve campaign performance
- Is a confident copywriter with a strong eye for design and brand consistency
- Has experience mentoring or managing team members
- Is organised, proactive and comfortable operating in a fast-moving business
- Brings a collaborative, positive and solutions-focused mindset
Benefits
You’ll be joining a business that’s growing rapidly, performing incredibly well, and continuing to invest heavily in both its people and technology. The culture is genuinely lovely - smart, ambitious people who care deeply about the business, support one another, and enjoy working together. Alongside a strong salary and hybrid working, this is a rare opportunity to join a successful company at the perfect stage of growth - established enough to have real momentum, but still evolving quickly enough for you to make a visible impact.
Sound Good?
If you’re an Email Marketing & CRM specialist who wants to own a high-growth channel, work with brilliant people, and grow alongside a hugely successful business, don't wait, apply now.
Senior Email Marketing & CRM Manager employer: Digital Tonic | Digital, eCommerce & Marketing Recruitment
Join a thriving digital business that values creativity, data-driven decision-making, and collaboration. As a Senior Email Marketing & CRM Manager, you'll be part of a supportive and fun team, with opportunities for personal and professional growth in a fast-paced environment. Enjoy the benefits of hybrid working while making a significant impact on a high-growth channel within an established brand.
Contact Details:
Digital Tonic | Digital, eCommerce & Marketing Recruitment Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Senior Email Marketing & CRM Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best email campaigns and customer journeys. This will give potential employers a taste of what you can do and set you apart from the competition.
✨Tip Number 3
Prepare for interviews by practising common questions and having examples ready that highlight your experience with email marketing and CRM. Be ready to discuss how you've driven engagement and growth in past roles.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our awesome team!
We think you need these skills to ace Senior Email Marketing & CRM Manager
Some tips for your application 🫡
Show Your Passion for Email Marketing:Let us see your enthusiasm for email marketing and CRM in your application. Share specific examples of campaigns you've worked on that drove engagement and growth, and how you blended creativity with data to achieve results.
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your relevant experience in ecommerce or D2C environments. We want to see how your skills align with our needs, so don’t be shy about showcasing your hands-on experience with automations and customer journeys.
Be Data-Driven:Since we love a good performance optimisation story, include metrics and data points in your application. Show us how you've used insights to improve campaign performance and what impact it had on the business. Numbers speak volumes!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Plus, it shows you’re keen to join our thriving team!
How to prepare for a job interview at Digital Tonic | Digital, eCommerce & Marketing Recruitment
✨Know Your Email Marketing Inside Out
Make sure you brush up on the latest trends and best practices in email marketing and CRM. Be ready to discuss specific campaigns you've worked on, what tools you used, and how you measured success. This shows you're not just familiar with the theory but have practical experience too.
✨Showcase Your Data Skills
Since this role involves a lot of data analysis, be prepared to talk about how you've used data to drive decisions in your previous roles. Bring examples of how you've optimised campaigns based on performance metrics. This will demonstrate your analytical mindset and commercial thinking.
✨Demonstrate Your Creative Side
Don't forget to highlight your creativity! Discuss how you've crafted engaging email content and designed customer journeys that resonate with audiences. If you have a portfolio or examples of your work, bring them along to showcase your skills visually.
✨Be Ready to Talk Team Dynamics
As you'll be managing a direct report, it's important to convey your leadership style. Share experiences where you've mentored others or collaborated within a team. Emphasising your positive, solutions-focused mindset will align well with the company's culture.
