At a Glance
- Tasks: Own the demand generation strategy and create impactful multi-channel campaigns.
- Company: Join a respected international business at an exciting growth stage.
- Benefits: Hybrid working, competitive salary, and significant investment in marketing.
- Other info: Opportunity to lead a small team and drive measurable business outcomes.
- Why this job: Shape marketing strategy and work with an ambitious leadership team.
- Qualifications: Proven B2B demand generation experience and strong analytical skills.
The predicted salary is between 80000 - 100000 £ per year.
The Role
Working closely with the CMO and Sales leadership, you'll own the demand generation strategy across multiple international markets, developing integrated campaigns that generate qualified pipeline, increase trial engagement and drive new customer acquisition.
You'll plan and deliver multi-channel campaigns across content, webinars, events, email and digital marketing, making full use of an extensive library of market-leading economic insight.
Working alongside leading economists, you'll transform topical content and thought leadership into commercially focused campaigns that engage prospects and create opportunities for the sales team.
Working hand-in-hand with Sales, you'll use Salesforce to monitor pipeline performance, support lead management, measure campaign effectiveness and continually optimise demand generation activity.
You'll take ownership of campaign strategy and commercial outcomes, ensuring marketing is making a measurable contribution to business growth.
You'll partner closely with the Digital Acquisition & CRO Manager, who will own website optimisation, conversion performance, marketing technology and the digital customer journey, allowing you to focus on building scalable demand generation programmes and delivering commercially successful campaigns.
As the marketing function continues to grow, you'll also have the opportunity to lead and develop a small team.
Skills and Experience
- Proven experience delivering successful B2B demand generation campaigns that generate qualified pipeline and contribute to revenue growth.
- Experience developing integrated multi-channel campaigns across content, email, webinars, events and digital marketing.
- A strong commercial mindset with experience working closely alongside Sales to deliver measurable business outcomes.
- Experience building lead nurture programmes and guiding prospects through longer B2B buying journeys.
- Strong analytical skills with the ability to measure campaign performance and continually optimise results.
- Experience working with Salesforce CRM and marketing automation platforms.
- Comfortable balancing strategic thinking with hands‑on campaign delivery.
- Previous experience within Saa S, subscription, information services, research, data or other complex B2B environments would be advantageous, but we're equally interested in talented demand generation professionals from broader B2B sectors.
This is an opportunity to join a highly respected international business at a genuinely exciting stage of its growth.
You'll have the autonomy to shape demand generation strategy, work alongside an ambitious leadership team and play a key role in building a modern marketing function with significant investment planned for the future.
The role offers hybrid working with three days per week in the London Victoria office alongside a salary of £80,000-£100,000.
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Senior Demand Generation Manager employer: Digital Tonic | Digital, eCommerce & Marketing Recruitment
Join a well-established and respected marketing agency that prioritises employee growth and development while working on high-profile international projects. With a collaborative work culture, competitive salary, and enhanced family-friendly benefits, this role as an Account Manager offers the chance to build strong client relationships and advance your career in a dynamic environment. Experience the excitement of delivering exceptional digital marketing solutions for globally recognised brands in the financial services sector.
Contact Details:
Digital Tonic | Digital, eCommerce & Marketing Recruitment Recruitment Team
