At a Glance
- Tasks: Lead email marketing campaigns and customer journeys to drive engagement and growth.
- Company: Join a fast-growing digital business with a supportive and fun culture.
- Benefits: Strong salary, hybrid working, and opportunities for personal and professional growth.
- Other info: Dynamic environment with a focus on mentorship and team collaboration.
- Why this job: Make a real impact in a high-growth channel while collaborating with brilliant people.
- Qualifications: Experience in Email Marketing & CRM, with strong data analysis and copywriting skills.
The predicted salary is between 50000 - 60000 £ per year.
Are you an Email Marketing & CRM specialist who loves building customer journeys that genuinely perform? Do you enjoy blending creativity, data and commercial thinking to create email experiences that drive engagement, retention and growth? We’re partnering with a hugely successful, fast-growing digital business to find a Senior Email Marketing & CRM Manager to lead one of the company’s most important performance channels.
This is an incredible opportunity to join a business that’s thriving. Growth has been rapid, the brand is exceptionally well established in its market, and the team is genuinely one of the nicest around - bright, ambitious and passionate people who are also refreshingly down-to-earth, supportive and fun to work with. It’s the perfect opportunity for someone who wants to grow with a successful business while working as part of a really fun and friendly, collaborative team. This is a hybrid position with one or two days a week in the office - allowing your work to work for you.
The Role
This is a hands-on but strategic CRM role where you’ll own email marketing performance end-to-end - from campaign planning and automation strategy through to execution, optimisation and reporting. You’ll lead the creation of high-performing email campaigns, behavioural journeys and transactional communications, ensuring every touchpoint feels polished, engaging and commercially effective. You’ll work across customer acquisition, retention and lifecycle marketing, continuously refining journeys to improve engagement, conversion and lifetime value.
The role combines strategy with delivery, so you’ll be just as comfortable building automations and segmentation flows as you are analysing performance data and shaping the wider CRM roadmap. You’ll also manage and mentor a direct report, helping develop standards, processes and best practice across the channel. This is a fast-paced, commercially driven environment where email is a genuinely high-growth channel with strong visibility and impact across the business.
Skills and Experience
- Has strong experience in Email Marketing and CRM within an ecommerce or D2C environment
- Has hands-on experience building automations, flows and customer journeys
- Is commercially minded and passionate about performance optimisation
- Has experience with ESP / CRM platforms such as Bloomreach, Klaviyo or similar
- Enjoys working with data and using insight to improve campaign performance
- Is a confident copywriter with a strong eye for design and brand consistency
- Has experience mentoring or managing team members
- Is organised, proactive and comfortable operating in a fast-moving business
- Brings a collaborative, positive and solutions-focused mindset
Benefits
You’ll be joining a business that’s growing rapidly, performing incredibly well, and continuing to invest heavily in both its people and technology. The culture is genuinely lovely - smart, ambitious people who care deeply about the business, support one another, and enjoy working together. Alongside a strong salary and hybrid working, this is a rare opportunity to join a successful company at the perfect stage of growth - established enough to have real momentum, but still evolving quickly enough for you to make a visible impact.
Sound Good?
If you’re an Email Marketing & CRM specialist who wants to own a high-growth channel, work with brilliant people, and grow alongside a hugely successful business, don't wait, apply now.
Locations
Senior Email Marketing & CRM Manager in Newport, Wales employer: Digital Tonic | Digital, eCommerce & Marketing Recruitment
Join a thriving digital business that values creativity, data-driven decision-making, and collaboration. As a Senior Email Marketing & CRM Manager, you'll be part of a supportive and fun team, where your contributions will directly impact the company's growth. With a strong focus on employee development and a hybrid working model, this is an exceptional opportunity to advance your career in a fast-paced environment while enjoying a positive work culture.
Contact Details:
Digital Tonic | Digital, eCommerce & Marketing Recruitment Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Senior Email Marketing & CRM Manager in Newport, Wales
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best email campaigns and customer journeys. This will give potential employers a taste of what you can do and set you apart from the competition.
✨Tip Number 3
Prepare for interviews by practising common questions and having examples ready that highlight your experience with CRM and email marketing. Be ready to discuss how you've driven engagement and performance in past roles.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are genuinely interested in joining our awesome team!
We think you need these skills to ace Senior Email Marketing & CRM Manager in Newport, Wales
Some tips for your application 🫡
Show Your Passion for Email Marketing:When you’re writing your application, let your enthusiasm for email marketing and CRM shine through. Share specific examples of campaigns you've worked on that drove engagement and growth, and explain why you love building customer journeys.
Be Data-Driven:We want to see how you blend creativity with data. Include metrics and results from your past campaigns to demonstrate your impact. This will show us that you’re not just about pretty emails, but also about performance optimisation.
Tailor Your Application:Make sure to customise your application to reflect the skills and experience we’re looking for. Highlight your hands-on experience with ESP/CRM platforms and any mentoring roles you've had, as these are key to the role.
Keep It Professional Yet Friendly:While we love a friendly tone, remember to keep it professional. Use clear language and structure your application well. And don’t forget, applying through our website is the best way to get your foot in the door!
How to prepare for a job interview at Digital Tonic | Digital, eCommerce & Marketing Recruitment
✨Know Your Email Marketing Inside Out
Make sure you brush up on your email marketing knowledge, especially around customer journeys and performance optimisation. Be ready to discuss specific campaigns you've worked on, the strategies you implemented, and the results you achieved. This will show your potential employer that you’re not just familiar with the concepts but have real-world experience.
✨Showcase Your Data Skills
Since this role involves a lot of data analysis, prepare to talk about how you've used data to drive decisions in your previous roles. Bring examples of how you've improved campaign performance through insights gained from data. This will demonstrate your analytical mindset and your ability to blend creativity with commercial thinking.
✨Be Ready to Discuss Automation and Flows
As a Senior Email Marketing & CRM Manager, you'll need to be hands-on with building automations and segmentation flows. Prepare to discuss the tools you've used, like Bloomreach or Klaviyo, and any specific automations you've created that led to increased engagement or conversions. This will highlight your technical skills and practical experience.
✨Emphasise Your Team Leadership Experience
Since you'll be managing and mentoring a direct report, be prepared to share your experiences in team leadership. Talk about how you've developed standards and best practices in your previous roles, and how you foster a collaborative environment. This will show that you're not only a doer but also a leader who can inspire and guide others.
