At a Glance
- Tasks: Lead digital optimisation and enhance customer journeys through data-driven strategies.
- Company: Respected financial services brand with a strong digital presence.
- Benefits: Salary up to £45k, flexible work from home, and collaborative team culture.
- Other info: Join a dynamic team focused on innovation and growth in a fast-paced environment.
- Why this job: Make a measurable impact on digital performance and shape customer experiences.
- Qualifications: Proven experience in CRO, strong analytical skills, and stakeholder management.
The predicted salary is between 45000 - 45000 £ per year.
We’re working with an established and highly respected financial services brand as they look to hire a Digital Conversion Manager to take ownership of optimisation across the full digital customer journey. This is a commercially focused, data-driven role responsible for improving digital performance across acquisition, website conversion, email journeys and customer retention activity.
You’ll work closely with the Head of Digital Marketing to define and deliver the CRO roadmap, owning testing strategy across all digital touchpoints to improve both customer experience and return on investment. From initial lead generation activity through to mortgage completion and retention journeys, you’ll identify opportunities to optimise conversion at every stage.
A key part of the role is leading experimentation and performance analysis. You’ll design and manage A/B and multivariate testing activity across the website and email journeys, developing hypotheses, defining KPIs, coordinating implementation and reporting on performance to key stakeholders.
You’ll work cross-functionally with wider marketing, partnerships, development and communications teams to improve end-to-end customer journeys, bringing insight and expertise to digital optimisation discussions and helping shape future personalisation initiatives. This role also involves ongoing performance monitoring, analytics and reporting, using tools such as Google Analytics, Looker Studio and Google Tag Manager to identify opportunities, measure impact and improve digital decision-making.
Alongside optimisation strategy, you’ll support digital content governance, ensuring journeys remain compliant, on brand and customer-focused. This is a fantastic opportunity for someone who enjoys combining analytics, experimentation and strategic thinking in a role where they can make a measurable impact on digital performance.
Skills and Experience
- Proven experience in a CRO, digital optimisation or performance marketing role with strong transferable skills
- Experience designing, implementing and reporting on A/B and multivariate testing programmes
- Strong analytical mindset with experience using website analytics and reporting tools such as Google Analytics and Looker Studio
- Experience working with tracking implementation tools such as Google Tag Manager
- Ability to interpret customer journey performance data and translate insights into actionable optimisation opportunities
- Experience coordinating multiple workstreams and managing delivery in a fast-paced environment
- Confident stakeholder management skills with the ability to influence teams across marketing, digital and wider business functions
- Experience briefing developers or agencies on test implementation and digital improvements
- Working knowledge of CMS platforms, HTML and CSS for digital content or landing page updates
- Strong written and verbal communication skills with excellent attention to detail
- Experience in financial services or other regulated sectors would be beneficial
This is an excellent opportunity to shape customer journeys, influence digital strategy and drive measurable commercial impact in a highly customer-centric environment.
Marketing CRO Manager employer: Digital Tonic | Digital, eCommerce & Marketing Recruitment
Join a highly respected financial services brand that prioritises digital optimisation and customer experience. With a flexible work-from-home setup and a collaborative marketing team, you'll have the opportunity to take ownership of the CRO roadmap and make a measurable impact on digital performance. The company fosters a culture of growth and innovation, providing you with the tools and support needed to excel in your role while shaping the future of customer journeys.
Contact Details:
Digital Tonic | Digital, eCommerce & Marketing Recruitment Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Marketing CRO Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your CRO projects and results. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common questions related to digital optimisation and A/B testing. Be ready to discuss your analytical mindset and how you've used data to drive decisions.
✨Tip Number 4
Apply through our website! We’ve got loads of opportunities that might be perfect for you. Plus, it’s a great way to get noticed by our hiring team directly.
We think you need these skills to ace Marketing CRO Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Marketing CRO Manager. Highlight your experience in digital optimisation and performance marketing, and don’t forget to mention any A/B testing programmes you've designed or implemented.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to showcase your analytical mindset and how you’ve used data to drive conversion improvements. Be sure to connect your past experiences with the responsibilities outlined in the job description.
Showcase Your Skills:Don’t just list your skills; demonstrate them! If you’ve worked with tools like Google Analytics or Looker Studio, give examples of how you’ve used them to optimise customer journeys. This will show us you’re not just familiar with the tools, but you know how to leverage them effectively.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Digital Tonic | Digital, eCommerce & Marketing Recruitment
✨Know Your Numbers
As a Marketing CRO Manager, you'll need to demonstrate your analytical skills. Brush up on key metrics related to conversion rates, A/B testing results, and customer journey analytics. Be ready to discuss how you've used data to drive decisions in past roles.
✨Showcase Your Testing Experience
Prepare specific examples of A/B and multivariate tests you've designed and implemented. Talk about the hypotheses you developed, the KPIs you set, and the outcomes. This will show your hands-on experience and strategic thinking in optimisation.
✨Understand the Customer Journey
Familiarise yourself with the full digital customer journey, especially in financial services. Be prepared to discuss how you would identify optimisation opportunities at each stage, from lead generation to retention. This shows your comprehensive understanding of the role.
✨Communicate Effectively
Since stakeholder management is key, practice articulating your ideas clearly and confidently. Think about how you can influence cross-functional teams and ensure everyone is aligned on the CRO roadmap. Good communication can set you apart!
