At a Glance
- Tasks: Lead demand generation strategy and create impactful multi-channel campaigns.
- Company: Join a respected international business at an exciting growth stage.
- Benefits: Hybrid working, competitive salary, and significant investment in marketing.
- Other info: Opportunity to lead a small team and drive measurable business outcomes.
- Why this job: Shape the future of demand generation and work with an ambitious leadership team.
- Qualifications: Proven B2B campaign experience and strong analytical skills.
The predicted salary is between 80000 - 100000 £ per year.
The Role
Working closely with the CMO and Sales leadership, you'll own the demand generation strategy across multiple international markets, developing integrated campaigns that generate qualified pipeline, increase trial engagement and drive new customer acquisition.
You'll plan and deliver multi-channel campaigns across content, webinars, events, email and digital marketing, making full use of an extensive library of market-leading economic insight.
Working alongside leading economists, you'll transform topical content and thought leadership into commercially focused campaigns that engage prospects and create opportunities for the sales team.
Working hand-in-hand with Sales, you'll use Salesforce to monitor pipeline performance, support lead management, measure campaign effectiveness and continually optimise demand generation activity.
You'll take ownership of campaign strategy and commercial outcomes, ensuring marketing is making a measurable contribution to business growth.
You'll partner closely with the Digital Acquisition & CRO Manager, who will own website optimisation, conversion performance, marketing technology and the digital customer journey, allowing you to focus on building scalable demand generation programmes and delivering commercially successful campaigns.
As the marketing function continues to grow, you'll also have the opportunity to lead and develop a small team.
Skills and Experience
- Proven experience delivering successful B2B demand generation campaigns that generate qualified pipeline and contribute to revenue growth.
- Experience developing integrated multi-channel campaigns across content, email, webinars, events and digital marketing.
- A strong commercial mindset with experience working closely alongside Sales to deliver measurable business outcomes.
- Experience building lead nurture programmes and guiding prospects through longer B2B buying journeys.
- Strong analytical skills with the ability to measure campaign performance and continually optimise results.
- Experience working with Salesforce CRM and marketing automation platforms.
- Comfortable balancing strategic thinking with hands‑on campaign delivery.
- Previous experience within Saa S, subscription, information services, research, data or other complex B2B environments would be advantageous, but we're equally interested in talented demand generation professionals from broader B2B sectors.
This is an opportunity to join a highly respected international business at a genuinely exciting stage of its growth.
You'll have the autonomy to shape demand generation strategy, work alongside an ambitious leadership team and play a key role in building a modern marketing function with significant investment planned for the future.
The role offers hybrid working with three days per week in the London Victoria office alongside a salary of £80,000-£100,000.
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Senior Demand Generation Manager in London employer: Digital Tonic | Digital, eCommerce & Marketing Recruitment
Join a well-established and respected marketing agency that prioritises employee growth and development while working on high-profile international projects. With a collaborative work culture, competitive salary, and enhanced family-friendly benefits, this role as an Account Manager offers the chance to build strong client relationships and advance your career in a dynamic environment. Experience the excitement of delivering exceptional digital marketing solutions for globally recognised brands in the financial services sector.
Contact Details:
Digital Tonic | Digital, eCommerce & Marketing Recruitment Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Senior Demand Generation Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Digital Tonic | Digital, eCommerce & Marketing Recruitment and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Digital Tonic | Digital, eCommerce & Marketing Recruitment are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Digital Tonic | Digital, eCommerce & Marketing Recruitment on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Digital Tonic | Digital, eCommerce & Marketing Recruitment. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Demand Generation Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Digital Tonic | Digital, eCommerce & Marketing Recruitment. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Digital Tonic | Digital, eCommerce & Marketing Recruitment:Show us that you’ve done your homework! In your application, briefly mention what you admire about Digital Tonic | Digital, eCommerce & Marketing Recruitment’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Digital Tonic | Digital, eCommerce & Marketing Recruitment
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Digital Tonic | Digital, eCommerce & Marketing Recruitment will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Digital Tonic | Digital, eCommerce & Marketing Recruitment, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
