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For Companies At a Glance
- Tasks: Drive eCommerce growth and optimise digital marketing strategies for a fast-growing company.
- Company: Join an ambitious UK manufacturer in the construction materials sector.
- Benefits: Competitive salary, extensive benefits package, and clear progression opportunities.
- Other info: Be part of a pivotal moment with a new website launch and significant digital investment.
- Why this job: Make a real impact on revenue and shape the future of digital strategy.
- Qualifications: Experience in eCommerce or digital marketing, with strong skills in CRO and SEO.
The predicted salary is between 45000 - 55000 £ per year.
Are you someone who enjoys turning website traffic into real revenue? Do you spot quick wins in underperforming eCommerce journeys? Keen to take full ownership of a digital function and genuinely make an impact? We’re working with a fast-growing, ambitious UK manufacturer and supplier in the construction materials space. They’ve quickly scaled into a nationwide supplier of industrial products and solutions, serving both trade and DIY customers across the UK. With around 25% of revenue already coming from online, they’ve built strong digital foundations, including c.80,000 monthly website visitors. They are now investing heavily in digital to unlock the next phase of growth, including the launch of a brand-new website.
The Role
This is a high-impact, hands-on role where you’ll take ownership of eCommerce performance and play a key part in scaling the online channel. You’ll be joining at a pivotal moment, with a new website launch underway. The focus will be on improving conversion rates (currently c.0.25%, with a target of 0.6%), optimising the customer journey, and using data to continuously improve performance across the site. This includes product pages, UX, content, and on-site merchandising. Alongside this, you’ll review and optimise a £50k/month paid media spend and help build a stronger organic channel, with SEO currently a major opportunity area. As performance improves, there is clear scope to build out additional digital resource and shape the wider strategy.
Skills and Experience
- Experience in an eCommerce or digital marketing role, ideally within a product-led or DTC business
- Strong understanding of CRO and website optimisation
- Experience working with platforms such as WooCommerce, Shopify, or similar
- Solid knowledge of SEO (technical and on-page)
- Comfortable analysing data and turning insight into action
- Experience managing or working with paid media agencies (ROAS, CPA, etc.)
- Strong commercial awareness and ability to react to trading performance
- Proactive, hands-on approach
Competitive salary between £45,000 - £55,000 plus an extensive benefits package. Work at a key stage of digital investment and transformation. Direct impact on revenue and business growth. Close collaboration with senior leadership. Clear progression and opportunity to build a team.
eCommerce and Digital Marketing Manager in England employer: Digital Tonic | Digital, eCommerce & Marketing Recruitment
Contact Detail:
Digital Tonic | Digital, eCommerce & Marketing Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land eCommerce and Digital Marketing Manager in England
✨Tip Number 1
Network like a pro! Reach out to people in the eCommerce and digital marketing space, especially those who work at companies you admire. A friendly chat can lead to insider info about job openings that aren't even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past successes in improving conversion rates or optimising customer journeys. This will give potential employers a taste of what you can bring to their team.
✨Tip Number 3
Be proactive! If you see a company you want to work for, don’t wait for them to post a job. Send them a message expressing your interest and how you can help them grow their online presence. It shows initiative and could set you apart from other candidates.
✨Tip Number 4
Apply through our website! We’ve got loads of exciting opportunities, and applying directly can sometimes give you an edge. Plus, it’s super easy to keep track of your applications and stay updated on new roles.
We think you need these skills to ace eCommerce and Digital Marketing Manager in England
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the eCommerce and digital marketing skills mentioned in the job description. Highlight your experience with website optimisation, CRO, and any relevant platforms like WooCommerce or Shopify.
Craft a Compelling Cover Letter: Use your cover letter to showcase your passion for turning website traffic into revenue. Share specific examples of how you've improved conversion rates or optimised customer journeys in previous roles.
Show Off Your Data Skills: Since data analysis is key for this role, include examples of how you've used data to drive decisions in your past work. Mention any tools or methods you’ve used to analyse performance and improve results.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and get you on board for this exciting opportunity!
How to prepare for a job interview at Digital Tonic | Digital, eCommerce & Marketing Recruitment
✨Know Your Numbers
Make sure you’re familiar with key metrics like conversion rates and ROI. Be ready to discuss how you've improved these in past roles, especially if you’ve worked with eCommerce platforms like WooCommerce or Shopify.
✨Showcase Your Analytical Skills
Prepare examples of how you've used data to drive decisions. Whether it’s optimising a customer journey or improving SEO, having concrete examples will show your potential employer that you can turn insights into action.
✨Understand the Business
Research the company’s current digital presence and be prepared to discuss what you would do differently. Knowing their target audience and how to engage both trade and DIY customers will set you apart.
✨Be Proactive and Hands-On
This role requires a hands-on approach, so come prepared with ideas on how you would tackle their current challenges. Whether it’s enhancing product pages or optimising paid media spend, showing initiative will impress the interviewers.