At a Glance
- Tasks: Own and elevate the email marketing function, driving retention and revenue.
- Company: Fast-growing UK eCommerce brand in home interiors with a loyal customer base.
- Benefits: Competitive salary, creative freedom, and opportunity to shape marketing strategies.
- Other info: Collaborative environment with genuine scope for growth and creativity.
- Why this job: Be a key player in a dynamic team, making a real impact on business performance.
- Qualifications: 3+ years in email marketing, strong skills in Klaviyo and copywriting.
The predicted salary is between 40000 - 50000 £ per year.
We’re partnering with a fast-growing UK eCommerce brand in the home interiors space, best known for their trend-led collections. With a loyal customer base and strong organic momentum, the business is now focused on taking its owned channels to the next level, and email is central to that. This is a newly elevated focus area for the brand, and they’re looking for someone to truly own it.
This is a hands‑on email and SMS marketing role for someone who is equally comfortable with strategy and execution. You’ll own the full email marketing function end‑to‑end, working closely with the wider eCommerce and product teams to build a programme that drives real retention and revenue impact. The role spans the full lifecycle. You’ll design and build campaigns in Klaviyo and Figma, manage the email and SMS calendar from ideation through to deployment, and take ownership of automated flows, ensuring customer journeys are optimised for engagement and conversion at every stage.
Creative thinking is just as important as analytical rigour here. You’ll be expected to continually test and iterate, whether that be subject lines, creative formats, copy styles, or CTAs. In practice, you’ll lead on campaign ideation and design, build and manage flows and segmentation strategies, conduct A/B tests across all key variables, increase send frequency with a focus on targeted and segmented communications, and track and report on performance across open rate, CTR, conversion and revenue attribution.
This is a great opportunity for someone who thinks like a storyteller but measures everything, and who wants the space to genuinely build and evolve an email function rather than simply maintain one.
Skills and Experience
- 3+ years’ experience leading email marketing for a DTC or eCommerce brand
- Extensive hands‑on experience with Klaviyo, including flows, segmentation and campaign management
- Strong copywriting skills across both email and SMS
- Solid understanding of key email performance metrics including OR, CTR, CVR and revenue attribution
- Experience running A/B testing programmes and applying learnings at pace
- A good blend of creative thinking and analytical ability
- Self‑starter mentality, comfortable owning a function independently
Salary and package details are available on application. This is an in‑house role with a brand that is scaling quickly, offering genuine scope to shape the email marketing function from the ground up. You’ll have close collaboration with the wider eCommerce team and real visibility on the impact your work has on business performance.
If you’re an email marketing specialist who wants full ownership of the channel, the freedom to be creative and the data to back it up, this is a really compelling opportunity.
Email Marketing Manager employer: Digital Tonic | Digital, eCommerce & Marketing Recruitment
Join a well-established and respected marketing agency that prioritises employee growth and development while working on high-profile international projects. With a collaborative work culture, competitive salary, and enhanced family-friendly benefits, this role as an Account Manager offers the chance to build strong client relationships and advance your career in a dynamic environment. Experience the excitement of delivering exceptional digital marketing solutions for globally recognised brands in the financial services sector.
Contact Details:
Digital Tonic | Digital, eCommerce & Marketing Recruitment Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Email Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your email campaigns, A/B tests, and any creative work you've done. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Be proactive! Don’t just wait for job postings. Reach out to companies you admire and express your interest in working with them. Sometimes, the best opportunities come from a simple message.
✨Tip Number 4
Apply through our website! We’ve got loads of exciting roles, and applying directly can sometimes give you an edge. Plus, it’s super easy to keep track of your applications that way!
We think you need these skills to ace Email Marketing Manager
Some tips for your application 🫡
Show Your Passion for Email Marketing:When you’re writing your application, let your enthusiasm for email marketing shine through! Share specific examples of campaigns you've worked on and how they made an impact. We love seeing candidates who are genuinely excited about the role.
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience with Klaviyo and your understanding of key email metrics. We want to see how your skills align with what we’re looking for, so don’t be shy about showcasing your relevant achievements!
Be Creative in Your Approach:Since this role is all about creativity, don’t hesitate to inject some personality into your application. Whether it’s a unique format or a catchy subject line, show us that you can think outside the box while still being professional.
Apply Through Our Website:We encourage you to apply directly through our website for the best chance of getting noticed. It’s the easiest way for us to keep track of your application and ensures you’re considered for this exciting opportunity!
How to prepare for a job interview at Digital Tonic | Digital, eCommerce & Marketing Recruitment
✨Know Your Tools Inside Out
Make sure you’re well-versed in Klaviyo and Figma. Familiarise yourself with their features, especially flows and segmentation. Being able to discuss specific campaigns you've managed using these tools will show your hands-on experience.
✨Showcase Your Creative Side
Prepare examples of past email campaigns where you’ve used creative thinking to drive engagement. Be ready to discuss how you approached campaign ideation and design, and how you measured success through metrics like open rates and CTR.
✨Be Ready to Talk Data
Since this role requires a blend of creativity and analytical skills, come prepared to discuss how you’ve used data to inform your strategies. Highlight any A/B testing programmes you've run and the insights you gained from them.
✨Demonstrate Ownership and Initiative
This position is all about taking ownership. Share instances where you’ve independently managed projects or functions. Emphasise your self-starter mentality and how you’ve driven results in previous roles.
