At a Glance
- Tasks: Lead CRM strategies to boost customer loyalty and retention through innovative campaigns.
- Company: Join a fast-growing premium British lifestyle brand known for quality and exceptional customer experience.
- Benefits: Enjoy 25 days' holiday, pension, generous staff discount, and more perks.
- Other info: Collaborate with creative teams and senior leadership in a dynamic, growth-focused environment.
- Why this job: Make a real impact on customer loyalty and shape the future of a thriving brand.
- Qualifications: Experience in CRM, email marketing, and customer retention strategies is essential.
The predicted salary is between 60000 - 80000 £ per year.
Are you passionate about building customer loyalty rather than just sending campaigns? Do you love using data, segmentation and automation to improve retention and customer lifetime value? We're partnering with a fast-growing premium British lifestyle brand that's built an outstanding reputation for quality, craftsmanship and exceptional customer experience. With a strong ecommerce presence, an incredibly loyal customer base and ambitious growth plans both in the UK and internationally, it's an exciting time to join the business. This is a brand that genuinely values creativity, innovation and customer experience, giving its teams the autonomy to make an impact.
CRM plays a huge part in the business, making this a highly visible role where your ideas and commercial thinking will directly influence customer retention and long-term growth.
The Role
This is a fantastic opportunity for an experienced CRM & Loyalty Manager to take complete ownership of the CRM function across email, SMS, loyalty and customer lifecycle marketing. Reporting into the Head Digital, you'll manage a small team while leading the strategy, planning, execution and optimisation of all CRM activity. You'll own the communications calendar, develop engaging customer journeys, oversee automated lifecycle campaigns and ensure every communication delivers both a great customer experience and strong commercial performance. Retention and loyalty are at the heart of this role. You'll own the loyalty programme, VIP communications and customer retention strategy, continually looking at ways to improve repeat purchase, increase customer lifetime value and evolve the programme as the business continues to grow.
Alongside this, you'll lead the testing, segmentation and personalisation roadmap, using customer insight to identify new opportunities and implementing data-led improvements that deliver measurable results. You'll work closely with Ecommerce, Marketing, Creative and Digital teams, while occasionally collaborating with senior leadership on key campaigns and important brand moments. This is a role for someone who enjoys thinking strategically but is equally happy rolling their sleeves up and getting stuck into campaign delivery, analysis and continuous optimisation.
Skills and Experience
- Previous experience within CRM, Lifecycle, Retention or Loyalty Marketing, ideally within ecommerce, retail or consumer brands
- Strong hands-on experience managing email marketing, SMS campaigns and automated customer journeys
- Experience using a CRM/ESP platform such as Klaviyo (or similar)
- Strong understanding of customer retention, loyalty strategies and customer lifetime value
- Comfortable analysing CRM performance, reporting on KPIs and turning insight into commercial action
- Experience building segmentation, personalisation and testing strategies
- Previous experience managing or mentoring a team member
- Excellent stakeholder management and communication skills
- Experience managing or developing a customer loyalty programme would be highly desirable
- Passion for premium consumer brands, retail or fashion would be advantageous
Alongside a competitive salary, you'll receive 25 days' holiday, pension, generous staff discount and a range of additional company perks. Most importantly, you'll be joining a growing premium ecommerce business where CRM is viewed as a genuine growth driver. You'll have real ownership, the opportunity to shape the customer retention strategy and the chance to make a significant commercial impact across the business.
CRM and Loyalty Manager in Cheltenham employer: Digital Tonic | Digital, eCommerce & Marketing Recruitment
Join a well-established and respected marketing agency that prioritises employee growth and development while working on high-profile international projects. With a collaborative work culture, competitive salary, and enhanced family-friendly benefits, this role as an Account Manager offers the chance to build strong client relationships and advance your career in a dynamic environment. Experience the excitement of delivering exceptional digital marketing solutions for globally recognised brands in the financial services sector.
Contact Details:
Digital Tonic | Digital, eCommerce & Marketing Recruitment Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land CRM and Loyalty Manager in Cheltenham
✨Show Your Creative Side
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Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Digital Tonic | Digital, eCommerce & Marketing Recruitment are looking for.
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✨Attend Industry Events
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We think you need these skills to ace CRM and Loyalty Manager in Cheltenham
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Digital Tonic | Digital, eCommerce & Marketing Recruitment. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Digital Tonic | Digital, eCommerce & Marketing Recruitment:Show us that you’ve done your homework! In your application, briefly mention what you admire about Digital Tonic | Digital, eCommerce & Marketing Recruitment’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Digital Tonic | Digital, eCommerce & Marketing Recruitment
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Digital Tonic | Digital, eCommerce & Marketing Recruitment will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Digital Tonic | Digital, eCommerce & Marketing Recruitment, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
