At a Glance
- Tasks: Drive profitable growth through innovative performance marketing strategies across digital channels.
- Company: Fast-growing UK retail brand with a strong eCommerce focus.
- Benefits: Competitive salary, performance incentives, and career progression opportunities.
- Other info: Join a supportive team with ongoing training and development opportunities.
- Why this job: Make a real impact in a collaborative environment while managing significant budgets.
- Qualifications: Experience in digital marketing, strong analytical skills, and agency management.
The predicted salary is between 60000 - 75000 € per year.
We’re working with a well-established, fast-growing UK retail brand with a strong national presence and an ambitious eCommerce strategy. With continued investment in digital channels, the business is focused on driving scalable online growth, enhancing customer journeys, and delivering best-in-class digital experiences.
You’ll be joining a collaborative and forward-thinking environment where innovation, data, and performance are at the heart of decision-making.
The Role
Reporting into the Head of eCommerce, this is a pivotal role responsible for driving profitable growth across all digital acquisition channels. You’ll take ownership of the performance marketing strategy from end to end - planning, execution, optimisation, and reporting - while ensuring all channels are delivering against ambitious KPIs.
Key responsibilities include:
- Owning and delivering a multi-channel performance marketing strategy (SEO, PPC, Paid Social, Affiliates, Display, App)
- Managing and optimising significant digital budgets (7-figure spend)
- Leading agency relationships to ensure delivery against performance targets
- Building and maintaining robust forecasting models and reporting on performance
- Driving continuous testing through structured A/B and CRO roadmaps
- Overseeing email and SMS marketing to improve retention and customer lifetime value
- Collaborating with cross-functional teams to align digital activity with wider trading and marketing plans
- Supporting full-funnel campaign delivery, including brand activity
- Leading, mentoring, and developing junior team members
- Identifying new growth opportunities and improving overall digital effectiveness
Skills and Experience
We’re looking for a commercially driven digital marketing specialist with strong analytical and strategic capabilities.
Key requirements:
- Proven experience in a performance/digital marketing role, ideally within retail or eCommerce
- Strong understanding of core digital channels including SEO, PPC, Paid Social, Affiliates, and Display
- Experience managing agencies and large marketing budgets
- Solid knowledge of attribution models and performance measurement
- Hands-on experience with A/B testing and conversion rate optimisation (CRO)
- Experience with email/CRM platforms (e.g. Mailchimp, Klaviyo)
- Familiarity with CMS platforms (e.g. WordPress) and basic HTML
- Strong analytical skills and confidence working with data (including Excel)
- Excellent communication and organisational skills
- Ability to manage multiple priorities in a fast-paced environment
Competitive salary and performance-related incentives. Opportunity to manage significant budgets and make a real commercial impact. Career progression within a growing digital and eCommerce function. Collaborative and supportive team environment. Ongoing training and development opportunities.
If you’re a data-driven digital marketing professional looking to take ownership of a high-impact role within a growing retail brand, we’d love to hear from you. Click the apply button now to send Nick @ Digital Tonic your CV.
Senior Performance Marketing Lead – E‑Commerce Growth in Cardiff employer: Digital Tonic | Digital, eCommerce & Marketing Recruitment
Join a well-established and fast-growing UK retail brand that prioritises innovation and collaboration in a dynamic eCommerce environment. With a strong focus on employee development, you will have the opportunity to manage significant budgets and drive impactful marketing strategies while working alongside a supportive team dedicated to achieving ambitious goals. Enjoy a competitive salary, performance-related incentives, and ongoing training to enhance your career in digital marketing.
Contact Detail:
Digital Tonic | Digital, eCommerce & Marketing Recruitment Recruiting Team
StudySmarter Expert Advice🤫
We think this is how you could land Senior Performance Marketing Lead – E‑Commerce Growth in Cardiff
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its eCommerce strategy. Be ready to discuss how your skills in performance marketing can drive their growth. Show them you’re not just another candidate, but the perfect fit!
✨Tip Number 3
Don’t underestimate the power of follow-ups! After an interview, drop a quick thank-you email to express your appreciation and reiterate your interest. It keeps you fresh in their minds and shows your enthusiasm.
✨Tip Number 4
Apply through our website for the best chance at landing that role! We’re all about making connections and helping you find the right fit, so don’t miss out on the opportunity to showcase your talents directly.
We think you need these skills to ace Senior Performance Marketing Lead – E‑Commerce Growth in Cardiff
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Senior Performance Marketing Lead. Highlight your experience with digital channels like SEO, PPC, and Paid Social, and don’t forget to mention any significant budgets you've managed!
Showcase Your Achievements:We want to see the impact you've made in previous roles. Use numbers and data to back up your claims—like how you improved conversion rates or drove online growth. This will help us understand your potential impact on our team.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Share your passion for eCommerce and performance marketing, and explain why you're excited about this opportunity. Make it personal and let your personality come through!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Digital Tonic | Digital, eCommerce & Marketing Recruitment
✨Know Your Numbers
As a Senior Performance Marketing Lead, you'll need to demonstrate your analytical prowess. Brush up on key metrics related to SEO, PPC, and other digital channels. Be ready to discuss how you've used data to drive decisions and optimise campaigns in your previous roles.
✨Showcase Your Strategy Skills
Prepare to talk about your experience in developing and executing performance marketing strategies. Think of specific examples where you’ve successfully managed budgets and led multi-channel campaigns. Highlight your ability to align digital activities with broader business goals.
✨Be Ready for A/B Testing Talk
Since A/B testing and CRO are crucial for this role, come prepared with examples of tests you've conducted. Discuss what you learned from the results and how you applied those insights to improve performance. This shows your hands-on experience and strategic thinking.
✨Demonstrate Team Leadership
This position involves mentoring junior team members, so be ready to share your leadership experiences. Talk about how you've supported others in their development and how you foster collaboration within teams. This will show that you're not just a doer but also a leader.
