At a Glance
- Tasks: Lead performance marketing strategy and optimise digital channels for growth.
- Company: Fast-growing UK retail brand with a strong eCommerce focus.
- Benefits: Competitive salary, performance incentives, and career progression opportunities.
- Other info: Ongoing training and development in a supportive team atmosphere.
- Why this job: Make a real impact in a collaborative environment while managing significant budgets.
- Qualifications: Experience in digital marketing, strong analytical skills, and agency management.
The predicted salary is between 60000 - 75000 € per year.
We're working with a well-established, fast-growing UK retail brand with a strong national presence and an ambitious eCommerce strategy. With continued investment in digital channels, the business is focused on driving scalable online growth, enhancing customer journeys, and delivering best-in-class digital experiences.
You'll be joining a collaborative and forward-thinking environment where innovation, data, and performance are at the heart of decision-making.
The Role
Reporting into the Head of eCommerce, this is a pivotal role responsible for driving profitable growth across all digital acquisition channels. You'll take ownership of the performance marketing strategy from end to end - planning, execution, optimisation, and reporting - while ensuring all channels are delivering against ambitious KPIs.
Key responsibilities include:
- Owning and delivering a multi-channel performance marketing strategy (SEO, PPC, Paid Social, Affiliates, Display, App)
- Managing and optimising significant digital budgets (7-figure spend)
- Leading agency relationships to ensure delivery against performance targets
- Building and maintaining robust forecasting models and reporting on performance
- Driving continuous testing through structured A/B and CRO roadmaps
- Overseeing email and SMS marketing to improve retention and customer lifetime value
- Collaborating with cross-functional teams to align digital activity with wider trading and marketing plans
- Supporting full-funnel campaign delivery, including brand activity
- Leading, mentoring, and developing junior team members
- Identifying new growth opportunities and improving overall digital effectiveness
Skills and Experience
We're looking for a commercially driven digital marketing specialist with strong analytical and strategic capabilities.
Key requirements:
- Proven experience in a performance/digital marketing role, ideally within retail or eCommerce
- Strong understanding of core digital channels including SEO, PPC, Paid Social, Affiliates, and Display
- Experience managing agencies and large marketing budgets
- Solid knowledge of attribution models and performance measurement
- Hands-on experience with A/B testing and conversion rate optimisation (CRO)
- Experience with email/CRM platforms (e.g. Mailchimp, Klaviyo)
- Familiarity with CMS platforms (e.g. WordPress) and basic HTML
- Strong analytical skills and confidence working with data (including Excel)
- Excellent communication and organisational skills
- Ability to manage multiple priorities in a fast-paced environment
Competitive salary and performance-related incentives. Opportunity to manage significant budgets and make a real commercial impact. Career progression within a growing digital and eCommerce function. Collaborative and supportive team environment. Ongoing training and development opportunities.
If you're a data-driven digital marketing professional looking to take ownership of a high-impact role within a growing retail brand, we'd love to hear from you. Click the apply button now to send Nick @ Digital Tonic your CV.
Senior Performance Marketing Lead – E‐Commerce Growth in Cardiff employer: Digital Tonic | Digital, eCommerce & Marketing Recruitment
Join a dynamic and innovative UK retail brand that prioritises digital growth and customer experience. With a strong focus on collaboration and professional development, you'll have the opportunity to manage significant marketing budgets and drive impactful strategies in a supportive environment. This role not only offers competitive compensation but also fosters career progression within a rapidly expanding eCommerce function, making it an excellent choice for ambitious digital marketing professionals.
Contact Detail:
Digital Tonic | Digital, eCommerce & Marketing Recruitment Recruiting Team
StudySmarter Expert Advice🤫
We think this is how you could land Senior Performance Marketing Lead – E‐Commerce Growth in Cardiff
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its eCommerce strategy. Be ready to discuss how your skills in performance marketing can drive their growth. Show them you’re not just another candidate, but the perfect fit!
✨Tip Number 3
Don’t underestimate the power of follow-ups! After an interview, drop a quick thank-you email to express your appreciation and reiterate your interest. It keeps you fresh in their minds and shows your enthusiasm.
✨Tip Number 4
Apply through our website for the best chance at landing that role! We want to see your application and help you get your foot in the door. Plus, it’s a great way to show you’re genuinely interested in joining our team.
We think you need these skills to ace Senior Performance Marketing Lead – E‐Commerce Growth in Cardiff
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role. Highlight your experience in performance marketing and any relevant achievements that align with the job description. We want to see how you can drive growth and enhance customer journeys!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to showcase your passion for digital marketing and how your skills can contribute to our ambitious eCommerce strategy. Be sure to mention specific channels you've worked with, like SEO or PPC.
Showcase Your Analytical Skills:Since this role is all about data-driven decisions, don’t forget to highlight your analytical capabilities. Share examples of how you've used data to optimise campaigns or improve performance in previous roles. We love numbers!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you’re considered for the role. Plus, it shows you’re keen on joining our collaborative team!
How to prepare for a job interview at Digital Tonic | Digital, eCommerce & Marketing Recruitment
✨Know Your Numbers
As a Senior Performance Marketing Lead, you'll need to demonstrate your analytical prowess. Brush up on key metrics related to SEO, PPC, and other digital channels. Be ready to discuss how you've used data to drive decisions and optimise campaigns in your previous roles.
✨Showcase Your Strategy Skills
Prepare to talk about your experience in developing and executing performance marketing strategies. Think of specific examples where you’ve successfully managed large budgets and led multi-channel campaigns. Highlight your ability to align digital activities with broader business goals.
✨Be Ready for Scenario Questions
Expect questions that assess your problem-solving skills. For instance, how would you approach a sudden drop in conversion rates? Prepare structured responses that showcase your strategic thinking and ability to implement A/B testing and CRO effectively.
✨Demonstrate Leadership and Collaboration
This role involves mentoring junior team members and collaborating across teams. Share experiences where you've led a team or worked cross-functionally to achieve a common goal. Emphasise your communication skills and how you foster a collaborative environment.
