At a Glance
- Tasks: Drive digital growth and optimise marketing strategies across multiple channels.
- Company: Fast-growing UK retail brand with a strong eCommerce focus.
- Benefits: Competitive salary, performance incentives, and career progression opportunities.
- Other info: Join a collaborative team and enjoy ongoing training and development.
- Why this job: Make a real impact in a dynamic environment while managing significant budgets.
- Qualifications: Experience in digital marketing, strong analytical skills, and knowledge of core digital channels.
The predicted salary is between 50000 - 65000 £ per year.
We’re working with a well-established, fast-growing UK retail brand with a strong national presence and an ambitious eCommerce strategy. With continued investment in digital channels, the business is focused on driving scalable online growth, enhancing customer journeys, and delivering best-in-class digital experiences.
You’ll be joining a collaborative and forward-thinking environment where innovation, data, and performance are at the heart of decision-making. Reporting into the Head of eCommerce, this is a pivotal role responsible for driving profitable growth across all digital acquisition channels.
You’ll take ownership of the performance marketing strategy from end to end - planning, execution, optimisation, and reporting - while ensuring all channels are delivering against ambitious KPIs.
- Owning and delivering a multi-channel performance marketing strategy (SEO, PPC, Paid Social, Affiliates, Display, App)
- Managing and optimising significant digital budgets (7-figure spend)
- Leading agency relationships to ensure delivery against performance targets
- Building and maintaining robust forecasting models and reporting on performance
- Driving continuous testing through structured A/B and CRO roadmaps
- Overseeing email and SMS marketing to improve retention and customer lifetime value
- Collaborating with cross-functional teams to align digital activity with wider trading and marketing plans
- Supporting full-funnel campaign delivery, including brand activity
- Identifying new growth opportunities and improving overall digital effectiveness
We’re looking for a commercially driven digital marketing specialist with strong analytical and strategic capabilities.
- Proven experience in a performance/digital marketing role, ideally within retail or eCommerce
- Strong understanding of core digital channels including SEO, PPC, Paid Social, Affiliates, and Display
- Experience managing agencies and large marketing budgets
- Solid knowledge of attribution models and performance measurement
- Hands-on experience with A/B testing and conversion rate optimisation (CRO)
- Experience with email/CRM platforms (e.g. WordPress) and basic HTML
- Strong analytical skills and confidence working with data (including Excel)
Competitive salary and performance-related incentives. Opportunity to manage significant budgets and make a real commercial impact. Career progression within a growing digital and eCommerce function. Ongoing training and development opportunities.
If you’re a data-driven digital marketing professional looking to take ownership of a high-impact role within a growing retail brand, we’d love to hear from you. Click the apply button now to send Nick @ Digital Tonic your CV.
Sales/marketing manager - Leidinggevende in Cardiff employer: Digital Tonic | Digital, eCommerce & Marketing Recruitment
Contact Detail:
Digital Tonic | Digital, eCommerce & Marketing Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales/marketing manager - Leidinggevende in Cardiff
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your digital marketing projects and successes. This is a great way to demonstrate your capabilities beyond just a CV.
✨Tip Number 3
Prepare for interviews by researching the company’s digital strategy and recent campaigns. Bring ideas to the table that align with their goals – it shows initiative and that you’re genuinely interested in the role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take that extra step to engage with us directly.
We think you need these skills to ace Sales/marketing manager - Leidinggevende in Cardiff
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role. Highlight your experience in performance marketing and digital channels like SEO and PPC. We want to see how your skills align with our ambitious eCommerce strategy!
Showcase Your Achievements: Don’t just list your responsibilities; show us what you’ve achieved! Use numbers and data to demonstrate your impact, especially if you've managed significant budgets or improved KPIs in previous roles.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Tell us why you’re passionate about digital marketing and how you can contribute to our growth. Make it personal and engaging – we love a good story!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Digital Tonic | Digital, eCommerce & Marketing Recruitment
✨Know Your Digital Channels
Make sure you brush up on your knowledge of SEO, PPC, Paid Social, and other digital channels. Be ready to discuss how you've successfully managed these in the past and how they can drive growth for the company.
✨Showcase Your Analytical Skills
Prepare to demonstrate your analytical capabilities. Bring examples of how you've used data to inform decisions, optimise campaigns, and improve performance. Being comfortable with numbers will impress them!
✨Understand Their Business Model
Research the company's eCommerce strategy and their approach to customer journeys. Showing that you understand their business and can align your strategies with their goals will set you apart from other candidates.
✨Be Ready for Scenario Questions
Expect questions about how you'd handle specific challenges, like managing a large budget or leading agency relationships. Think through potential scenarios and have clear, structured responses ready to showcase your problem-solving skills.