At a Glance
- Tasks: Manage and optimise paid media campaigns across search and social channels.
- Company: Fast-growing digital platform with a focus on performance marketing.
- Benefits: Two weeks paid leave over Christmas, flexi-time, and private medical cover.
- Other info: Collaborative environment with regular team socials and excellent career growth opportunities.
- Why this job: Make a real impact by improving campaign performance and driving measurable results.
- Qualifications: Experience with Google Ads, Microsoft Ads, and strong analytical skills.
The predicted salary is between 35000 - 45000 € per year.
Are you a hands-on paid media specialist who enjoys diagnosing campaign performance issues and finding smart, structured ways to improve results? Do you enjoy testing, analysing and optimising campaigns to drive measurable commercial impact? We’re partnering with a fast-growing digital platform to hire a Paid Media Specialist to join their performance marketing team. These roles sit at the heart of the business’s growth strategy and will focus on managing and optimising campaigns across paid search and paid social.
This role offers flexi-time working and incredible benefits including a two week paid shutdown over Christmas that’s not taken out of your holiday allowance – amazing if you have kids.
The RoleIn this role, you’ll take ownership of paid media campaigns across both search and social channels, managing them day-to-day and continuously improving performance through structured optimisation and testing. Your focus will be diagnosing campaign performance, identifying opportunities to improve efficiency, and implementing data-driven changes that improve metrics such as CPA, ROAS and conversion rates. You’ll work across platforms including Google Ads, Microsoft Ads and Meta, with exposure to additional paid social platforms such as TikTok. Campaign performance is closely measured, so you’ll regularly analyse data, develop optimisation hypotheses, and implement changes to drive stronger results. You’ll collaborate closely with the wider marketing team including SEO, creative and product specialists, ensuring campaigns align with broader growth initiatives.
Skills and ExperienceWe’re looking for someone who:
- Has hands-on experience managing paid media campaigns across Paid Search and Paid Social
- Has worked with platforms such as Google Ads, Microsoft Ads and Meta
- Has strong analytical skills and enjoys working closely with campaign performance data
- Has experience improving metrics such as CPA, ROAS or conversion rates
- Uses structured testing and optimisation approaches to improve campaigns
- Can confidently explain optimisation decisions and performance trade-offs
- Is organised and comfortable managing campaigns in a fast-paced environment
Additional experience with GA4, Looker Studio, Google Tag Manager or paid media automation tools would be beneficial.
BenefitsThere are great benefits on offer here: Two weeks of paid leave over Christmas and New Year, birthday and work-anniversary leave, private medical and dental cover, enhanced pension contributions and regular salary reviews. Additional perks include city-centre parking, flexitime between 6am and 8pm, regular team socials, and a collaborative working environment with strong performance marketing focus.
Sound Good? If you’re a paid media specialist who enjoys hands-on optimisation and delivering measurable campaign improvements, we’d love to hear from you. Don’t wait, apply now.
Paid Media Specialist in Cardiff employer: Digital Tonic | Digital, eCommerce & Marketing Recruitment
Join a dynamic digital platform that prioritises employee well-being and professional growth. With flexible working hours, generous benefits including a two-week paid shutdown over Christmas, and a collaborative culture, this role as a Paid Media Specialist offers the chance to make a significant impact on campaign performance while enjoying a supportive work environment. You'll thrive in a fast-paced setting that encourages innovation and continuous learning, making it an excellent place for those looking to advance their careers in performance marketing.
Contact Detail:
Digital Tonic | Digital, eCommerce & Marketing Recruitment Recruiting Team
StudySmarter Expert Advice🤫
We think this is how you could land Paid Media Specialist in Cardiff
✨Tip Number 1
Get your networking game on! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have a lead on that perfect Paid Media Specialist role.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past campaign successes. Highlight how you’ve improved metrics like CPA and ROAS – this will make you stand out when chatting with hiring managers.
✨Tip Number 3
Prepare for interviews by brushing up on your analytical skills. Be ready to discuss specific campaigns you've managed and the data-driven decisions you made. This will show you’re not just a numbers person, but someone who can drive real results.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love hearing from passionate candidates who are eager to optimise campaigns and make an impact.
We think you need these skills to ace Paid Media Specialist in Cardiff
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience with paid media campaigns. Use keywords from the job description to show we’re on the same page about what you bring to the table.
Show Off Your Analytical Skills:Since we’re all about data-driven decisions, don’t shy away from showcasing your analytical prowess. Include specific examples of how you’ve improved metrics like CPA or ROAS in past roles.
Be Clear and Concise:When writing your application, keep it straightforward. We appreciate clarity, so make sure your points are easy to understand and get straight to the good stuff about your experience and skills.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates during the process!
How to prepare for a job interview at Digital Tonic | Digital, eCommerce & Marketing Recruitment
✨Know Your Metrics
Before the interview, brush up on key performance metrics like CPA, ROAS, and conversion rates. Be ready to discuss how you've improved these in past campaigns, as this will show your analytical skills and hands-on experience.
✨Showcase Your Campaigns
Prepare to talk about specific paid media campaigns you've managed. Highlight the platforms you used, the challenges you faced, and the structured optimisation strategies you implemented to improve performance. Real examples will make your experience tangible.
✨Be Data-Driven
Demonstrate your ability to analyse data by discussing how you diagnose campaign performance issues. Bring examples of how you've used data to inform your optimisation decisions and the impact those changes had on results.
✨Collaborative Mindset
Since this role involves working closely with other teams, be prepared to discuss how you've collaborated with SEO, creative, or product specialists in the past. Emphasise your communication skills and how you ensure alignment with broader marketing initiatives.
