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- Tasks: Drive digital growth through innovative marketing strategies and manage significant budgets.
- Company: Fast-growing UK retail brand with a strong eCommerce focus.
- Benefits: Competitive salary, performance incentives, and career progression opportunities.
- Other info: Join a supportive team and enjoy ongoing training and development.
- Why this job: Make a real impact in a collaborative environment while enhancing customer experiences.
- Qualifications: Experience in digital marketing, strong analytical skills, and knowledge of core digital channels.
The predicted salary is between 50000 - 65000 £ per year.
We’re working with a well-established, fast-growing UK retail brand with a strong national presence and an ambitious eCommerce strategy. With continued investment in digital channels, the business is focused on driving scalable online growth, enhancing customer journeys, and delivering best-in-class digital experiences. You’ll be joining a collaborative and forward-thinking environment where innovation, data, and performance are at the heart of decision-making.
The Role
Reporting into the Head of eCommerce, this is a pivotal role responsible for driving profitable growth across all digital acquisition channels. You’ll take ownership of the performance marketing strategy from end to end - planning, execution, optimisation, and reporting - while ensuring all channels are delivering against ambitious KPIs.
Key responsibilities include:
- Owning and delivering a multi-channel performance marketing strategy (SEO, PPC, Paid Social, Affiliates, Display, App)
- Managing and optimising significant digital budgets (7-figure spend)
- Leading agency relationships to ensure delivery against performance targets
- Building and maintaining robust forecasting models and reporting on performance
- Driving continuous testing through structured A/B and CRO roadmaps
- Overseeing email and SMS marketing to improve retention and customer lifetime value
- Collaborating with cross-functional teams to align digital activity with wider trading and marketing plans
- Supporting full-funnel campaign delivery, including brand activity
- Leading, mentoring, and developing junior team members
- Identifying new growth opportunities and improving overall digital effectiveness
Skills and Experience
We’re looking for a commercially driven digital marketing specialist with strong analytical and strategic capabilities. Key requirements:
- Proven experience in a performance/digital marketing role, ideally within retail or eCommerce
- Strong understanding of core digital channels including SEO, PPC, Paid Social, Affiliates, and Display
- Experience managing agencies and large marketing budgets
- Solid knowledge of attribution models and performance measurement
- Hands-on experience with A/B testing and conversion rate optimisation (CRO)
- Experience with email/CRM platforms (e.g. Mailchimp, Klaviyo)
- Familiarity with CMS platforms (e.g. WordPress) and basic HTML
- Strong analytical skills and confidence working with data (including Excel)
- Excellent communication and organisational skills
- Ability to manage multiple priorities in a fast-paced environment
Benefits
- Competitive salary and performance-related incentives
- Opportunity to manage significant budgets and make a real commercial impact
- Career progression within a growing digital and eCommerce function
- Collaborative and supportive team environment
- Ongoing training and development opportunities
Sound Good? If you’re a data-driven digital marketing professional looking to take ownership of a high-impact role within a growing retail brand, we’d love to hear from you. Click the apply button now to send Nick @ Digital Tonic your CV.
Digital Marketing Manager in Cardiff employer: Digital Tonic | Digital, eCommerce & Marketing Recruitment
Contact Detail:
Digital Tonic | Digital, eCommerce & Marketing Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager in Cardiff
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past digital marketing successes. This will help you stand out and demonstrate your ability to drive results.
✨Tip Number 3
Prepare for interviews by researching the company and its digital strategy. Be ready to discuss how you can contribute to their goals and improve their online presence.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Digital Marketing Manager in Cardiff
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that match the job description. Highlight your achievements in digital marketing, especially in performance-driven roles, to show us you’re the right fit for this pivotal position.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about digital marketing and how your experience aligns with our ambitious eCommerce strategy. Be genuine and let your personality come through!
Showcase Your Analytical Skills: Since we’re looking for someone with strong analytical capabilities, don’t shy away from sharing specific examples of how you've used data to drive decisions in your previous roles. We love numbers, so make them count!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows us you’re keen to join our team!
How to prepare for a job interview at Digital Tonic | Digital, eCommerce & Marketing Recruitment
✨Know Your Digital Channels
Make sure you brush up on your knowledge of SEO, PPC, Paid Social, and other digital channels. Be ready to discuss how you've successfully managed these in the past, especially in a retail or eCommerce context. This will show that you understand the landscape and can hit the ground running.
✨Showcase Your Analytical Skills
Prepare to talk about your experience with data analysis and performance measurement. Bring examples of how you've used analytics to drive decisions and optimise campaigns. Being able to demonstrate your analytical prowess will be key in this role.
✨Discuss Budget Management
Since you'll be managing significant digital budgets, be ready to discuss your experience with budget management. Share specific examples of how you've allocated resources effectively and achieved KPIs. This will highlight your commercial acumen and strategic thinking.
✨Emphasise Collaboration and Leadership
This role involves working with cross-functional teams and mentoring junior members. Prepare to share experiences where you've led projects or collaborated with others to achieve common goals. Highlighting your teamwork and leadership skills will show you're a great fit for their collaborative environment.