At a Glance
- Tasks: Drive digital growth through innovative marketing strategies and manage significant budgets.
- Company: Fast-growing UK retail brand with a strong eCommerce focus.
- Benefits: Competitive salary, performance incentives, and career progression opportunities.
- Other info: Join a supportive team and enjoy ongoing training and development.
- Why this job: Make a real impact in a collaborative environment while enhancing customer experiences.
- Qualifications: Experience in digital marketing, strong analytical skills, and knowledge of core digital channels.
The predicted salary is between 50000 - 65000 £ per year.
We’re working with a well-established, fast-growing UK retail brand with a strong national presence and an ambitious eCommerce strategy. With continued investment in digital channels, the business is focused on driving scalable online growth, enhancing customer journeys, and delivering best-in-class digital experiences. You’ll be joining a collaborative and forward-thinking environment where innovation, data, and performance are at the heart of decision-making.
The Role
Reporting into the Head of eCommerce, this is a pivotal role responsible for driving profitable growth across all digital acquisition channels. You’ll take ownership of the performance marketing strategy from end to end - planning, execution, optimisation, and reporting - while ensuring all channels are delivering against ambitious KPIs.
Key responsibilities include:
- Owning and delivering a multi-channel performance marketing strategy (SEO, PPC, Paid Social, Affiliates, Display, App)
- Managing and optimising significant digital budgets (7-figure spend)
- Leading agency relationships to ensure delivery against performance targets
- Building and maintaining robust forecasting models and reporting on performance
- Driving continuous testing through structured A/B and CRO roadmaps
- Overseeing email and SMS marketing to improve retention and customer lifetime value
- Collaborating with cross-functional teams to align digital activity with wider trading and marketing plans
- Supporting full-funnel campaign delivery, including brand activity
- Leading, mentoring, and developing junior team members
- Identifying new growth opportunities and improving overall digital effectiveness
Skills and Experience
We’re looking for a commercially driven digital marketing specialist with strong analytical and strategic capabilities. Key requirements:
- Proven experience in a performance/digital marketing role, ideally within retail or eCommerce
- Strong understanding of core digital channels including SEO, PPC, Paid Social, Affiliates, and Display
- Experience managing agencies and large marketing budgets
- Solid knowledge of attribution models and performance measurement
- Hands-on experience with A/B testing and conversion rate optimisation (CRO)
- Experience with email/CRM platforms (e.g. Mailchimp, Klaviyo)
- Familiarity with CMS platforms (e.g. WordPress) and basic HTML
- Strong analytical skills and confidence working with data (including Excel)
- Excellent communication and organisational skills
- Ability to manage multiple priorities in a fast-paced environment
Benefits
- Competitive salary and performance-related incentives
- Opportunity to manage significant budgets and make a real commercial impact
- Career progression within a growing digital and eCommerce function
- Collaborative and supportive team environment
- Ongoing training and development opportunities
Sound Good? If you’re a data-driven digital marketing professional looking to take ownership of a high-impact role within a growing retail brand, we’d love to hear from you. Click the apply button now to send Nick @ Digital Tonic your CV.
Digital Marketing Manager in Cardiff employer: Digital Tonic | Digital, eCommerce & Marketing Recruitment
Join a well-established and respected marketing agency that prioritises employee growth and development while working on high-profile international projects. With a collaborative work culture, competitive salary, and enhanced family-friendly benefits, this role as an Account Manager offers the chance to build strong client relationships and advance your career in a dynamic environment. Experience the excitement of delivering exceptional digital marketing solutions for globally recognised brands in the financial services sector.
Contact Details:
Digital Tonic | Digital, eCommerce & Marketing Recruitment Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Manager in Cardiff
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like Digital Tonic | Digital, eCommerce & Marketing Recruitment are looking for when hiring for a Digital Marketing Manager.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to Digital Tonic | Digital, eCommerce & Marketing Recruitment for the Digital Marketing Manager, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at Digital Tonic | Digital, eCommerce & Marketing Recruitment as a Digital Marketing Manager, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out Digital Tonic | Digital, eCommerce & Marketing Recruitment’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a Digital Marketing Manager.
We think you need these skills to ace Digital Marketing Manager in Cardiff
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at Digital Tonic | Digital, eCommerce & Marketing Recruitment, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with Digital Tonic | Digital, eCommerce & Marketing Recruitment's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at Digital Tonic | Digital, eCommerce & Marketing Recruitment. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at Digital Tonic | Digital, eCommerce & Marketing Recruitment
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that Digital Tonic | Digital, eCommerce & Marketing Recruitment uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at Digital Tonic | Digital, eCommerce & Marketing Recruitment. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
