At a Glance
- Tasks: Lead email marketing campaigns and customer journeys to drive engagement and growth.
- Company: Join a fast-growing digital business with a supportive and fun culture.
- Benefits: Strong salary, hybrid working, and opportunities for personal and professional growth.
- Other info: Dynamic environment with a focus on mentorship and team collaboration.
- Why this job: Make a real impact in a high-growth channel while collaborating with brilliant people.
- Qualifications: Experience in Email Marketing & CRM, with strong data analysis and copywriting skills.
The predicted salary is between 50000 - 65000 £ per year.
Are you an Email Marketing & CRM specialist who loves building customer journeys that genuinely perform? Do you enjoy blending creativity, data and commercial thinking to create email experiences that drive engagement, retention and growth? We’re partnering with a hugely successful, fast-growing digital business to find a Senior Email Marketing & CRM Manager to lead one of the company’s most important performance channels.
This is an incredible opportunity to join a business that’s thriving. Growth has been rapid, the brand is exceptionally well established in its market, and the team is genuinely one of the nicest around - bright, ambitious and passionate people who are also refreshingly down-to-earth, supportive and fun to work with. It’s the perfect opportunity for someone who wants to grow with a successful business while working as part of a really fun and friendly, collaborative team. This is a hybrid position with one or two days a week in the office - allowing your work to work for you.
The Role
This is a hands-on but strategic CRM role where you’ll own email marketing performance end-to-end - from campaign planning and automation strategy through to execution, optimisation and reporting. You’ll lead the creation of high-performing email campaigns, behavioural journeys and transactional communications, ensuring every touchpoint feels polished, engaging and commercially effective. You’ll work across customer acquisition, retention and lifecycle marketing, continuously refining journeys to improve engagement, conversion and lifetime value.
The role combines strategy with delivery, so you’ll be just as comfortable building automations and segmentation flows as you are analysing performance data and shaping the wider CRM roadmap. You’ll also manage and mentor a direct report, helping develop standards, processes and best practice across the channel. This is a fast-paced, commercially driven environment where email is a genuinely high-growth channel with strong visibility and impact across the business.
Skills and Experience
- Has strong experience in Email Marketing and CRM within an ecommerce or D2C environment
- Has hands-on experience building automations, flows and customer journeys
- Is commercially minded and passionate about performance optimisation
- Has experience with ESP / CRM platforms such as Bloomreach, Klaviyo or similar
- Enjoys working with data and using insight to improve campaign performance
- Is a confident copywriter with a strong eye for design and brand consistency
- Has experience mentoring or managing team members
- Is organised, proactive and comfortable operating in a fast-moving business
- Brings a collaborative, positive and solutions-focused mindset
Benefits
You’ll be joining a business that’s growing rapidly, performing incredibly well, and continuing to invest heavily in both its people and technology. The culture is genuinely lovely - smart, ambitious people who care deeply about the business, support one another, and enjoy working together. Alongside a strong salary and hybrid working, this is a rare opportunity to join a successful company at the perfect stage of growth - established enough to have real momentum, but still evolving quickly enough for you to make a visible impact.
Sound Good?
If you’re an Email Marketing & CRM specialist who wants to own a high-growth channel, work with brilliant people, and grow alongside a hugely successful business, don't wait, apply now.
Senior Email Marketing & CRM Manager in Bath employer: Digital Tonic | Digital, eCommerce & Marketing Recruitment
Join a thriving digital business that values creativity, data-driven decision-making, and collaboration. As a Senior Email Marketing & CRM Manager, you'll be part of a supportive and fun team, with opportunities for personal and professional growth in a fast-paced environment. Enjoy the benefits of hybrid working while making a significant impact on a high-growth channel within an established brand.
Contact Details:
Digital Tonic | Digital, eCommerce & Marketing Recruitment Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Senior Email Marketing & CRM Manager in Bath
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best email campaigns and customer journeys. This will give potential employers a taste of what you can do and set you apart from the crowd.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to email marketing and CRM. Be ready to discuss your strategies and how you've optimised campaigns in the past.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in joining our awesome team!
We think you need these skills to ace Senior Email Marketing & CRM Manager in Bath
Some tips for your application 🫡
Show Your Passion for Email Marketing:When you write your application, let your enthusiasm for email marketing and CRM shine through. Share specific examples of campaigns you've worked on that drove engagement and growth, and explain why you're excited about the opportunity to join our team.
Be Data-Driven:We love a good story backed by data! Make sure to highlight your experience with performance optimisation and how you've used insights to improve campaign results. This will show us that you’re not just creative but also commercially minded.
Tailor Your Application:Don’t just send a generic application. Take the time to tailor your CV and cover letter to reflect the skills and experiences mentioned in the job description. We want to see how your background aligns with what we’re looking for in a Senior Email Marketing & CRM Manager.
Apply Through Our Website:Make it easy for us to find your application by applying directly through our website. It helps us keep track of all applications and ensures you’re considered for this exciting role. Plus, it shows you’re serious about joining our fantastic team!
How to prepare for a job interview at Digital Tonic | Digital, eCommerce & Marketing Recruitment
✨Know Your Email Marketing Inside Out
Make sure you brush up on your email marketing knowledge, especially around customer journeys and performance optimisation. Be ready to discuss specific campaigns you've worked on, the strategies you implemented, and the results you achieved. This will show your potential employer that you’re not just familiar with the concepts but have real-world experience.
✨Showcase Your Data Skills
Since this role involves a lot of data analysis, prepare to talk about how you've used data to drive decisions in past roles. Bring examples of how you've improved campaign performance through insights gained from analytics. This will demonstrate your ability to blend creativity with commercial thinking.
✨Be Ready to Discuss Automation and Flows
Familiarise yourself with the ESP/CRM platforms mentioned in the job description, like Bloomreach or Klaviyo. Be prepared to explain how you've built automations and segmentation flows in previous positions. This hands-on experience is crucial for the role, so make it a key part of your discussion.
✨Emphasise Your Team Spirit
This company values collaboration and a positive mindset, so be sure to highlight your experience in mentoring or managing team members. Share examples of how you've contributed to a supportive team environment and how you can bring that same energy to their team.
