At a Glance
- Tasks: Lead digital optimisation and enhance customer journeys through data-driven strategies.
- Company: Respected financial services brand with ambitious growth plans.
- Benefits: Salary up to £45k, flexible work-from-home setup, and collaborative team culture.
- Other info: Join a dynamic marketing team focused on innovation and customer-centric strategies.
- Why this job: Make a measurable impact on digital performance and shape customer experiences.
- Qualifications: Experience in CRO, A/B testing, and strong analytical skills required.
The predicted salary is between 45000 - 45000 € per year.
We’re working with an established and highly respected financial services brand as they look to hire a Digital Conversion Manager to take ownership of optimisation across the full digital customer journey. This is a commercially focused, data-driven role responsible for improving digital performance across acquisition, website conversion, email journeys and customer retention activity.
You’ll work closely with the Head of Digital Marketing to define and deliver the CRO roadmap, owning testing strategy across all digital touchpoints to improve both customer experience and return on investment. From initial lead generation activity through to mortgage completion and retention journeys, you’ll identify opportunities to optimise conversion at every stage. A key part of the role is leading experimentation and performance analysis.
You’ll design and manage A/B and multivariate testing activity across the website and email journeys, developing hypotheses, defining KPIs, coordinating implementation and reporting on performance to key stakeholders. You’ll work cross-functionally with wider marketing, partnerships, development and communications teams to improve end-to-end customer journeys, bringing insight and expertise to digital optimisation discussions and helping shape future personalisation initiatives.
This role also involves ongoing performance monitoring, analytics and reporting, using tools such as Google Analytics, Looker Studio and Google Tag Manager to identify opportunities, measure impact and improve digital decision-making. Alongside optimisation strategy, you’ll support digital content governance, ensuring journeys remain compliant, on brand and customer-focused.
This is a fantastic opportunity for someone who enjoys combining analytics, experimentation and strategic thinking in a role where they can make a measurable impact on digital performance.
Skills and Experience- Proven experience in a CRO, digital optimisation or performance marketing role with strong transferable skills
- Experience designing, implementing and reporting on A/B and multivariate testing programmes
- Strong analytical mindset with experience using website analytics and reporting tools such as Google Analytics and Looker Studio
- Experience working with tracking implementation tools such as Google Tag Manager
- Ability to interpret customer journey performance data and translate insights into actionable optimisation opportunities
- Experience coordinating multiple workstreams and managing delivery in a fast-paced environment
- Confident stakeholder management skills with the ability to influence teams across marketing, digital and wider business functions
- Experience briefing developers or agencies on test implementation and digital improvements
- Working knowledge of CMS platforms, HTML and CSS for digital content or landing page updates
- Strong written and verbal communication skills with excellent attention to detail
- Experience in financial services or other regulated sectors would be beneficial
Salary up to £45k, with the opportunity to join a well-established brand with a strong digital presence and ambitious growth plans. There is a very flexible work from home setup with most of the team going in once a fortnight. You’ll be joining a collaborative marketing team where digital optimisation is a key strategic focus, giving you genuine ownership and visibility across the wider business. This is an excellent opportunity to shape customer journeys, influence digital strategy and drive measurable commercial impact in a highly customer-centric environment.
Marketing CRO Manager in Bath employer: Digital Tonic | Digital, eCommerce & Marketing Recruitment
Join a leading financial services brand that prioritises digital innovation and customer experience, offering a collaborative work culture where your contributions directly influence strategic outcomes. With a flexible work-from-home policy and a focus on employee growth, you'll have the opportunity to develop your skills in a dynamic environment while making a measurable impact on digital performance. This role not only allows you to take ownership of the CRO roadmap but also positions you within a supportive team dedicated to optimising the full digital customer journey.
Contact Detail:
Digital Tonic | Digital, eCommerce & Marketing Recruitment Recruiting Team
StudySmarter Expert Advice🤫
We think this is how you could land Marketing CRO Manager in Bath
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your previous CRO projects and results. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of tools like Google Analytics and Looker Studio. Be ready to discuss how you've used data to drive decisions and improve customer journeys.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Marketing CRO Manager in Bath
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Marketing CRO Manager. Highlight your experience in digital optimisation and performance marketing, and don’t forget to mention any A/B testing programmes you've designed or implemented.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to showcase your analytical mindset and how you’ve used data to drive conversion improvements. Be sure to connect your past experiences with the responsibilities outlined in the job description.
Showcase Your Skills:Don’t just list your skills; demonstrate them! If you’ve worked with tools like Google Analytics or Looker Studio, give examples of how you’ve used them to optimise customer journeys. This will show us you’re not just talking the talk but walking the walk.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Digital Tonic | Digital, eCommerce & Marketing Recruitment
✨Know Your Data
Make sure you brush up on your analytical skills before the interview. Be prepared to discuss how you've used tools like Google Analytics and Looker Studio in past roles. Highlight specific examples where your data-driven decisions led to improved conversion rates or customer experiences.
✨Master A/B Testing
Since this role heavily involves A/B and multivariate testing, come ready with examples of tests you've designed and implemented. Talk about your process for developing hypotheses, defining KPIs, and how you reported results to stakeholders. This will show your hands-on experience and strategic thinking.
✨Showcase Your Stakeholder Skills
This position requires strong stakeholder management, so think of instances where you've influenced cross-functional teams. Prepare to discuss how you’ve communicated insights and optimised strategies across marketing, digital, and other business functions. Confidence in this area can set you apart.
✨Understand the Customer Journey
Familiarise yourself with the full digital customer journey, especially in financial services. Be ready to discuss how you would identify optimisation opportunities at each stage, from lead generation to retention. Showing a deep understanding of customer-centric strategies will resonate well with the interviewers.
