At a Glance
- Tasks: Drive paid media campaigns and enhance customer loyalty through data-driven strategies.
- Company: Established events business with ambitious growth plans and a vibrant team culture.
- Benefits: Competitive salary, hybrid work flexibility, and ownership of key marketing strategies.
- Other info: Join a supportive team with agency resources and excellent career development opportunities.
- Why this job: Combine your digital expertise with commercial strategy to make a real impact.
- Qualifications: Strong performance marketing experience and knowledge of Google Ads and Meta.
The predicted salary is between 44817 - 54777 £ per year.
Are you a commercially minded Performance Marketing Manager who loves turning paid media investment into measurable revenue? Do you enjoy looking beyond acquisition to improve retention, loyalty and long-term customer value? We're delighted to be working with an established events business that has ambitious plans for growth. The organisation already has a highly engaged audience and runs a varied calendar of popular live events. It is now focused on reaching new audiences, increasing ticket sales and creating stronger, longer-lasting relationships with its customers.
You'll join a collaborative marketing team with specialist support already in place across paid media, CRM, email and design. This means you'll have the resources to deliver, alongside the autonomy to challenge the current approach and shape what comes next.
The Role
This is a broad and commercially focused position where acquisition will be the immediate priority. You'll oversee paid campaigns across Google Ads, Meta and other relevant platforms, ensuring budgets are being used effectively and activity is delivering against ambitious sales and revenue targets. There is already a paid media freelancer managing day-to-day delivery, so you won't need to build everything from scratch. However, you'll need a strong understanding of paid media to direct the strategy, challenge performance, identify opportunities and confidently communicate results to senior stakeholders.
You'll also work closely with an in-house CRM and Email Executive and external agency partners to strengthen customer journeys, improve retention and build greater loyalty. A major strategic project will involve helping to select and implement a new Customer Data Platform and email service provider, bringing together customer data to improve segmentation, personalisation and reporting.
Reporting to the Head of Marketing, Brand and Digital, you'll provide direction across internal team members, freelancers, agencies and suppliers. It's a brilliant opportunity for someone who enjoys combining hands-on digital knowledge with commercial strategy, leadership and data.
Skills and Experience
- Strong experience within performance marketing, digital acquisition or a commercially focused digital marketing role
- A proven track record of driving measurable sales or revenue growth through paid media
- Strong knowledge of Google Ads and Meta, including campaign strategy, optimisation, testing and budget allocation
- Experience using CRM, email or marketing automation to improve retention, loyalty and customer value
- A confident understanding of tracking, attribution, GA4 and performance reporting
- The ability to turn campaign and customer data into clear commercial recommendations
- Experience managing or directing team members, freelancers, agencies or external suppliers
- Strong stakeholder-management and project-leadership skills
- Exposure to a CDP, ESP implementation or customer-data integration project would be advantageous
- Experience within a consumer-facing, eCommerce, leisure, entertainment, events or membership organisation would be beneficial but isn't essential
This Bristol-based role offers a salary of up to £50,000 and exceptional hybrid flexibility, with only one day in the office every fortnight. You'll join an established team with agency and freelance support already in place, while having genuine ownership of the acquisition, CRM and customer-data strategy.
If you're looking for a commercially focused role where paid acquisition, CRM and customer data all come together, this could be a fantastic next move.
Performance Marketing Manager employer: Digital Tonic | Digital, eCommerce & Marketing Recruitment
Join a dynamic and innovative retail brand that prioritises digital growth and customer experience. With a strong focus on collaboration and professional development, you'll have the opportunity to manage significant budgets and drive impactful marketing strategies in a supportive environment. This role not only offers competitive compensation but also fosters career progression within a rapidly expanding eCommerce function, making it an excellent choice for ambitious digital marketing professionals.
Contact Details:
Digital Tonic | Digital, eCommerce & Marketing Recruitment Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Performance Marketing Manager
✨Show Off Your Creative Juice
As a freelancer in marketing communications, your portfolio is your golden ticket! Make sure you’ve got a killer online presence showcasing projects you've worked on, including any campaigns or content pieces. Don't just toss it together; highlight the impact you've made with metrics whenever possible!
✨Join the Marketing Circuit
Get yourself into the local or online marketing communities, like the AMA (American Marketing Association) or industry-specific groups on LinkedIn. Attending events, workshops, or webinars can help you connect with potential clients or collaborators who might need your skills.
✨Leverage Social Media Authentically
Use platforms like Instagram and Twitter to share your insights on marketing trends or showcase your past work. Creating engaging posts or even threads with tips can boost your visibility and position you as a go-to expert in your niche.
✨Tap into Your Network
Don’t shy away from reaching out to old colleagues, friends, or acquaintances in the marketing space. A simple message asking if they know anyone in need of freelance support can open unexpected doors. Remember, personal connections can lead to opportunities that job boards can’t!
We think you need these skills to ace Performance Marketing Manager
Some tips for your application 🫡
Craft a Portfolio that Pops:As a freelance marketer, your portfolio is your best friend! Make sure to showcase your best marketing campaigns, social media content, and any communications strategies you've developed. Don't just list your experience; highlight the results you achieved for your clients to demonstrate your talent.
Show Off Your Creativity:Marketing and communications thrive on creativity, so don’t hesitate to let your unique style shine! Whether it’s your CV layout, your cover letter’s voice, or even your email subject line, a bit of flair goes a long way in making you stand out to Digital Tonic | Digital, eCommerce & Marketing Recruitment.
Define Your Services and Rates:Freelancing means you're running your own show! In your application, be clear about the services you can offer Digital Tonic | Digital, eCommerce & Marketing Recruitment and include your rates if appropriate. This helps potential clients understand what they can expect from you and makes it easier for them to consider working together.
Don’t Forget About Availability:Clients want to know when they can start working with you, so be upfront about your availability in your application. Whether you can take on a project immediately or have a schedule lined up, being clear about timelines will make you a more attractive candidate for Performance Marketing Manager at Digital Tonic | Digital, eCommerce & Marketing Recruitment.
How to prepare for a job interview at Digital Tonic | Digital, eCommerce & Marketing Recruitment
✨Showcase Your Portfolio
When interviewing for a freelance gig in marketing communications, having a strong portfolio is crucial. Make sure you have examples of your best work, whether that's social media campaigns, press releases, or content pieces, ready to share with the team at Digital Tonic | Digital, eCommerce & Marketing Recruitment.
✨Familiarise Yourself with Marketing Tools
Since this role involves communication, be prepared to discuss the specific tools that you use for managing campaigns and analytics, like HubSpot or Hootsuite. Being able to demonstrate your technical comfort with these platforms can really set us apart from other candidates.
✨Pitch Your Unique Value
Freelance roles are all about standing out, so don’t just talk about what you can do—pitch why you’re the perfect fit for Digital Tonic | Digital, eCommerce & Marketing Recruitment. Focus on your unique style, previous client success stories, and how you can tailor your approach to their needs.
✨Prepare to Discuss Your Availability
Since this is a freelance position, expect to chat about your availability and workload management. Have a clear plan on how you can fit this role into your schedule while ensuring quality output, as this will establish reliability and professionalism with the hiring team at Digital Tonic | Digital, eCommerce & Marketing Recruitment.