Head of Marketing in England

Digital Tonic are proud to be exclusively partnered with CareScribe, an ambitious, PE-backed technology business on a mission to make the world more accessible through assistive technology. CareScribe are the team behind products like Caption.Ed, which provides real-time captioning for education and the workplace, and TalkType, a powerful speech-to-text tool designed to support neurodiverse users. With strong foundations in place, the business is now entering a new phase of growth, evolving its strategy and repositioning marketing as a core commercial engine.

This Head of Marketing role has clear accountability for pipeline creation, MQL quality, conversion, and overall revenue contribution. The business is shifting towards a more product-led, customer-centric model, with increasing focus on B2B growth alongside an established B2C offering, and early expansion into international markets including North America.

You’ll take ownership of a multi-disciplinary marketing function, leading a team of six with three direct reports at Manager level and three additional specialists. This role requires a strong leader who can bring structure, clarity and commercial focus, while also being comfortable getting hands-on when needed.

A key part of the role will be aligning closely with the sales function to build a scalable, high-performing inbound engine, improving lead quality, consistency of pipeline, and conversion through the funnel. This is not about brand for brand’s sake, it’s about delivering measurable ROI and building a marketing function that drives real business impact.

For the right person, this is a genuine opportunity to shape how marketing operates within a scaling business, with the backing of investment and leadership that values commercial performance.

• Proven experience in a senior marketing leadership role, ideally within a SaaS, technology or scale-up environment
• Strong commercial mindset, with experience owning or materially contributing to pipeline, MQL generation and revenue growth
• Experience working closely with sales teams to improve lead quality, conversion rates and end-to-end funnel performance
• Track record of delivering full-funnel marketing strategies across demand generation, acquisition, engagement and retention
• Experience managing and developing multi-disciplinary teams, with the ability to bring structure and accountability
• Comfortable operating across both B2B and B2C environments, ideally with exposure to product-led growth
• Strong digital marketing capability across performance, lifecycle and acquisition channels
• Experience using CRM and marketing automation platforms such as HubSpot
• Data-driven approach, with strong understanding of marketing metrics, attribution and ROI
• Willingness to balance strategic leadership with hands-on delivery where needed

You’ll be joining CareScribe at a genuinely exciting point in their journey, with new investment and a clear growth trajectory. There’s a competitive salary on offer in the region of £65,000–£75,000, alongside a hybrid working model of two days in the office and three from home. This is a role with real scope for progression and longevity, where you’ll have the opportunity to build and shape a high-performing marketing function and make a visible impact on the business.

If you’re looking for a role where you can take ownership of marketing performance, build a true commercial engine, and play a key role in scaling an innovative tech business, we’d love to hear from you. Click to apply now, or contact Chris for more information.

Digital Tonic are managing the full recruitment process for this role, and any direct applications to CareScribe will be forwarded to us.