At a Glance
- Tasks: Drive profitable growth through innovative performance marketing strategies across digital channels.
- Company: Fast-growing UK retail brand with a strong eCommerce focus.
- Benefits: Competitive salary, performance incentives, and career progression opportunities.
- Other info: Join a supportive team and enjoy ongoing training and development.
- Why this job: Make a real impact in a collaborative environment while managing significant marketing budgets.
- Qualifications: Experience in digital marketing, strong analytical skills, and familiarity with core digital channels.
The predicted salary is between 59400 - 72600 £ per year.
We’re working with a well-established, fast-growing UK retail brand with a strong national presence and an ambitious eCommerce strategy. With continued investment in digital channels, the business is focused on driving scalable online growth, enhancing customer journeys, and delivering best-in-class digital experiences.
You’ll be joining a collaborative and forward-thinking environment where innovation, data, and performance are at the heart of decision-making.
The Role
Reporting into the Head of eCommerce, this is a pivotal role responsible for driving profitable growth across all digital acquisition channels. You’ll take ownership of the performance marketing strategy from end to end - planning, execution, optimisation, and reporting - while ensuring all channels are delivering against ambitious KPIs.
Key responsibilities include:
- Owning and delivering a multi-channel performance marketing strategy (SEO, PPC, Paid Social, Affiliates, Display, App)
- Managing and optimising significant digital budgets (7-figure spend)
- Leading agency relationships to ensure delivery against performance targets
- Building and maintaining robust forecasting models and reporting on performance
- Driving continuous testing through structured A/B and CRO roadmaps
- Overseeing email and SMS marketing to improve retention and customer lifetime value
- Collaborating with cross-functional teams to align digital activity with wider trading and marketing plans
- Supporting full-funnel campaign delivery, including brand activity
- Leading, mentoring, and developing junior team members
- Identifying new growth opportunities and improving overall digital effectiveness
Skills and Experience
We’re looking for a commercially driven digital marketing specialist with strong analytical and strategic capabilities.
Key requirements:
- Proven experience in a performance/digital marketing role, ideally within retail or eCommerce
- Strong understanding of core digital channels including SEO, PPC, Paid Social, Affiliates, and Display
- Experience managing agencies and large marketing budgets
- Solid knowledge of attribution models and performance measurement
- Hands-on experience with A/B testing and conversion rate optimisation (CRO)
- Experience with email/CRM platforms (e.g. Mailchimp, Klaviyo)
- Familiarity with CMS platforms (e.g. WordPress) and basic HTML
- Strong analytical skills and confidence working with data (including Excel)
- Excellent communication and organisational skills
- Ability to manage multiple priorities in a fast-paced environment
Competitive salary and performance-related incentives. Opportunity to manage significant budgets and make a real commercial impact. Career progression within a growing digital and eCommerce function. Collaborative and supportive team environment. Ongoing training and development opportunities.
If you’re a data-driven digital marketing professional looking to take ownership of a high-impact role within a growing retail brand, we’d love to hear from you. Click the apply button now to send Nick @ Digital Tonic your CV.
Senior Performance Marketing Lead – E‑Commerce Growth in Cardiff employer: Digital Tonic | Digital, eCommerce & Marketing Recruitment
Join a dynamic and innovative retail brand that prioritises digital growth and customer experience. With a strong focus on collaboration and professional development, you'll have the opportunity to manage significant budgets and drive impactful marketing strategies in a supportive environment. This role not only offers competitive compensation but also fosters career progression within a rapidly expanding eCommerce function, making it an excellent choice for ambitious digital marketing professionals.
Contact Details:
Digital Tonic | Digital, eCommerce & Marketing Recruitment Recruitment Team
