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- Tasks: Manage and optimize digital ad campaigns across platforms like Google, Facebook, and TikTok.
- Company: Join Digital 24, a dynamic agency focused on innovative digital marketing solutions.
- Benefits: Enjoy flexible hybrid work, competitive salary, performance bonuses, and fun team bonding events.
- Why this job: Be part of a supportive team that values creativity and data-driven strategies for client success.
- Qualifications: 3+ years in digital marketing with strong skills in paid advertising and analytics required.
- Other info: No application deadline; we’re always looking for passionate marketers!
The predicted salary is between 28800 - 42000 £ per year.
Your title will be "Performance Marketing Specialist", focusing on paid advertising as a specialism.
Paid advertising is a form of digital marketing that directly impacts the bottom-line for clients. You’ll be working with budgets and running advertising as well as working on websites and data/analytics in addition to some e-mail marketing. Primary platforms you’ll get used to in your day-to-day will be Facebook (Meta) ads, Google ads, TikTok ads, Twitter/X ads and Google Analytics (GA4) just to name a few.
As a Performance Marketing Specialist, you should have a good commercial mindset – understanding how strategies can affect the bottom-line of a range of businesses.
Location
At Digital 24, we embrace a hybrid work model. Three days a week, our team collaborates in our conveniently located Belfast office, offering free parking and proximity to various shops and amenities. The remaining two days, we enjoy the flexibility of working remotely from home., * Building and maintaining strong relationships through liaising directly with your clients
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Strategising, planning and managing digital ad campaigns on Google ads, Facebook ads & more
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Identifying trends and insights, optimising spend and performance based on the insights
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Working well towards set KPIs based on individual client needs
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Preparing regular reports that provide insights on performance to strategise future campaigns
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Forecasting performance, strategising and presenting recommendations for digital marketing success ahead of time
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Supporting the Performance Marketing Director and Specialists on a range of advertising projects
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Maintaining an up-to-date understanding of best practices for advertising
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Generating proposals for prospective clients, inclusive of competitor and industry research
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Strategising and implementing Email Marketing strategies using tools such as Mailchimp & Klaviyo {training can be provided}
The ideal candidate will have 3+ years in a digital marketing role. A minimum of 2+ years is required. Given that this is a more senior role, we love to see candidates with experience in Facebook ads and Google ads., You’re an intelligent self-starter who can prioritise work and manage your own deadlines under pressure.
You have managed paid advertising campaigns across Facebook ads and Google ads before. You work to keep your knowledge up-to-date in these areas, staying aware of any impending updates that may affect your work. You don’t wait for someone to upskill you, but you seek out new information and stay afloat of trends.
If you don’t already know how, you have enough technical skills to learn how to set up conversion tracking using Google Tag Manager, Google Analytics, Meta ads Events Manager, and Google ads as well as through APIs such as Shopify, Wix and WordPress.
You have great communications skills, both internally and with clients. You will be required to keep your team and clients up to date regarding performance and progress on projects. At times, you may need to present proposed campaigns to prospective or existing clients.
You work well both on your own and as part of a team. The Digital 24 team are a self-directed bunch, who get to follow their nose when it comes to strategic direction in many cases. But, you won’t only be managing clients by yourself. Some of our larger clients have multiple specialists working together to drive the success of their online campaigns. You will also be working closely with our Performance Marketing Director and Specialists to strategise client success each quarter., * Drive and ambition
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Proactive hands on approach
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Attention to detail
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Analytic minded, focused on delivering KPI metrics
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Team player
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Ability to work remotely
Data is at the heart of how you work. We’re data-driven marketers and we like to see when individuals share this trait. All of your strategies and recommendations are backed by solid historic or industry data. You like to work towards industry benchmarks each month.
We all make mistakes. But, as you can imagine, little mistakes can mean a lot to clients when we’re dealing with their marketing spend. As such, you will need to be meticulous with your work. This includes good spelling and grammar skills!
You have a strategic mindset, built from a holistic understanding of marketing and the relationships between online campaigns., * GSCEs in English and Maths
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BSc/BA in Marketing or relevant field
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3+ years experience in a Digital Marketing role is desired. 2+ years is required.
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The ideal candidate will have experience marketing in the eCommerce space but this is not a requirement
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The candidate will ideally have up-to-date marketing qualifications including Google Certificates (Learn Digital with Google)
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Experience running digital advertising campaigns using platforms such as Facebook ads, Google ads (including Search, Video, Shopping and Display) and LinkedIn ads
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Experience using web analytics tools such as Google Analytics and Google Tag Manager
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Strong creative capabilities
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Strong copywriting skills
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Strong technical skills
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Excellent communication and interpersonal skills
We offer a competitive salary, a range of perks and performance-based bonuses. Salary is negotiable depending on experience.
Why we’re hiring
One of our lovely team-members moved to Australia late last year. As such, we’re looking to fill her role in the team.
Deadline
We are always on the look out for paid advertising digital marketers and thus don’t apply a deadline to our recruitment drive., We provide a range of services for our clients including Social Media Management, Paid Advertising (Google ads, Google Shopping, YouTube, Facebook ads, TikTok ads, Twitter/X ads, LinkedIn ads, and more), Content Marketing, Email Marketing and SEO.
We offer a competitive salary, a range of perks and performance-based bonuses.
Perks
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Annual performance-based bonuses
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Renowned training offering growth opportunities
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Flexible hybrid working
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Pension scheme
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Team bonding events (actually fun ones!)
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Supportive and friendly work environment
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Working with exciting businesses from across NI, the UK, USA & further afield
"I’m a big believer in treating my team. Working in an agency can be stressful and sometimes it can get the better of even the best of us… I truly believe we’re the most fun team to work for, with our annual trips to Portugal, Donegal and more!"
Please email our HR Manager alastair@digitaltwentyfour.com with an introduction and a link to your LinkedIn profile or attach your CV. If you want to have an initial informal chat about the role with our MD Niamh please email her niamh@digitaltwentyfour.com., We are always on the look out for paid advertising digital marketers and thus dont apply a deadline to our recruitment drive. Please email our HR Manager alastair@digitaltwentyfour.com with an introduction and a link to your LinkedIn profile or attach your CV. . If you want to have an initial informal chat about the role with our MD Niamh please email her niamh@digitaltwentyfour.com, To apply, please email our HR Manager alastair@digitaltwentyfour.com with an introduction and a link to your LinkedIn profile or attach your CV. If you want to have an initial informal chat about the role with our MD Niamh please email her niamh@digitaltwentyfour.com, hello@digitaltwentyfour.com
Performance Marketing Specialist employer: Digital Talent
Contact Detail:
Digital Talent Recruiting Team
alastair@digitaltwentyfour.com
StudySmarter Expert Advice 🤫
We think this is how you could land Performance Marketing Specialist
✨Tip Number 1
Familiarize yourself with the latest trends in paid advertising, especially on platforms like Facebook and Google. This will not only help you in interviews but also show that you're proactive and up-to-date with industry changes.
✨Tip Number 2
Prepare to discuss specific campaigns you've managed in the past. Be ready to share insights on how your strategies impacted the bottom line for your clients, as this aligns with the commercial mindset they are looking for.
✨Tip Number 3
Highlight your analytical skills by discussing how you've used data to optimize ad performance. Being data-driven is crucial for this role, so come prepared with examples of how you've achieved KPIs through analytics.
✨Tip Number 4
Since communication is key in this role, practice articulating your thoughts clearly. You may need to present campaign proposals, so being able to convey your ideas effectively will set you apart from other candidates.
We think you need these skills to ace Performance Marketing Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience with paid advertising, especially on platforms like Facebook and Google. Include specific metrics or KPIs you've achieved in previous roles to demonstrate your impact.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital marketing and how your skills align with the role of Performance Marketing Specialist. Mention your proactive approach to learning and staying updated with industry trends.
Showcase Your Analytical Skills: Since data is crucial for this role, provide examples of how you've used analytics tools like Google Analytics or Google Tag Manager to drive campaign success. Highlight any specific insights you've derived from data.
Highlight Communication Skills: Emphasize your strong communication abilities in both your CV and cover letter. Mention experiences where you've successfully liaised with clients or presented campaign strategies, showcasing your interpersonal skills.
How to prepare for a job interview at Digital Talent
✨Showcase Your Experience with Paid Advertising
Be prepared to discuss your previous experience managing paid advertising campaigns, particularly on platforms like Facebook and Google. Highlight specific campaigns you've worked on, the strategies you implemented, and the results achieved.
✨Demonstrate Your Analytical Skills
Since data is at the heart of performance marketing, come ready to talk about how you've used analytics tools like Google Analytics and Google Tag Manager. Share examples of how you've identified trends and optimized campaign performance based on data insights.
✨Communicate Effectively
Strong communication skills are essential for this role. Practice articulating your thoughts clearly and confidently, especially when discussing complex marketing strategies or presenting to clients. Be ready to explain how you keep clients informed about campaign progress.
✨Prepare for Team Collaboration Scenarios
As a Performance Marketing Specialist, you'll be working closely with other team members. Think of examples where you've successfully collaborated on projects, and be ready to discuss how you handle teamwork and contribute to group success.
