At a Glance
- Tasks: Create engaging SEO content for family attractions and resources that drive visibility.
- Company: Join Kids Pass, a leading family subscription platform in the UK.
- Benefits: Competitive salary, hybrid work, 25 days leave, and free family membership.
- Other info: Be part of a friendly, fast-paced team dedicated to helping families save money.
- Why this job: Make a real impact on family adventures while honing your SEO skills.
- Qualifications: 2+ years in SEO content or digital marketing with a passion for family travel.
The predicted salary is between 28000 - 35000 £ per year.
Kids Pass is one of the UK’s leading family subscription platforms.
We give members access to thousands of discounts on attractions, cinema, and days out across the UK.
We’re growing fast and we’re looking for talented people to help us become the go-to destination for UK families planning their next adventure.
About the Role
- This is a content-first SEO role with real scope to build something meaningful.
You will be the primary driver of our content expansion strategy, creating attraction pages, location guides, activity category content and family planning resources that get Kids Pass visible at every stage of the family days out journey.
- You’ll work in a small, collaborative marketing team and have direct influence on the content architecture of a platform used by hundreds of thousands of UK families.
This is not a role for someone who wants to produce thin content at volume, it’s for someone who understands that comprehensive, well-structured, authoritative pages are what win in both Google and AI search.
- What You’ll Do
- Produce and optimise attraction pages, location hub pages, activity category pages and topic pillar content to a defined brief and quality standard.
- Expand existing pages with richer, more useful content: what to expect, opening times, facilities, FAQs, family suitability, accessibility and visit planning information.
- Write AI-optimised content structured for discovery via AI platforms, FAQs, comparison tables, ranked lists and quick-answer summaries.
- Manage a content production pipeline, working from a prioritised roadmap of pages by search opportunity.
- Conduct keyword research and content gap analysis to identify new page opportunities.
- Strengthen internal linking across the site as new content is published.
- Collaborate with our technical SEO resource to ensure pages are correctly structured, tagged and indexed.
- Monitor content performance in Google Search Console and iterate based on results.
- Use AI content tools intelligently to accelerate research and drafting without sacrificing editorial quality.
- Own on-page SEO standards across the website, ensuring all new and existing content is fully optimised for search visibility, user experience and conversion.
- Regularly review and optimise existing content, including metadata, heading structures, internal linking, content depth, FAQs and conversion elements.
- Ensure all content demonstrates strong E-E-A-T principles (Experience, Expertise, Authoritativeness and Trustworthiness), supporting both organic rankings and AI visibility.
- Work with internal stakeholders to incorporate original insights, expert commentary, reviews, recommendations and trust signals into content where appropriate.
- Ability to create content that balances organic visibility with commercial objectives, driving both traffic and membership conversion.
- Analyse content performance using Google Search Console, GA4 and SEO tools, using insights to continuously improve rankings, engagement and conversion performance.
- What We’re Looking For
- 2+ years in an SEO content, content marketing or digital content role.
- Solid understanding of on-page SEOtitle tags, headings, internal linking, schema and page intent
- Demonstrable experience writing content that ranks you understand the difference between content that gets written and content that gets found.
- Ability to work from a brief and maintain consistent output without sacrificing quality.
- Genuine interest in family travel, days out or the leisure sector.
- Familiarity with Google Search Console, GA4 and AH Refs.
- Experience writing for AI visibility structured FAQs, comparison content, entity-rich pages.
- Comfortable using AI writing tools as a productivity layer rather than a replacement for editorial judgement.
- Familiarity with CMS platforms and basic HTML.
- Background in a consumer subscription, leisure or travel brand.
- About Kids Pass
- Kids Pass is one of the UK’s most-loved family subscription services.
For a low monthly fee, members get access to thousands of discounts and offers on attractions, theme parks, cinema, soft play, zoos, farms and days out across the country.
We’re on a mission to help UK families do more together for less — and we’re building the team to match that ambition.
- We’re a friendly, fast-moving team with a genuine product that makes a real difference to family budgets.
These are not roles that maintain the status quo, you will build something.
If that sounds like your kind of challenge, we’d love to hear from you.
- Salary & Package
- £28,000 – £35,000 depending on experience.
Kids Pass family membership included.
Hybrid working arrangement. 25 days annual leave plus bank holidays, plus additional company benefits.
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SEO Content Executive in Altrincham employer: Digital Rewards Group Ltd
At Kids Pass, we pride ourselves on being an exceptional employer that fosters a vibrant and inclusive work culture. Our team enjoys flexible working arrangements, opportunities for professional development, and the chance to make a meaningful impact in the family and lifestyle sector. Located in the heart of the UK, we offer a dynamic environment where creativity thrives, and every employee's contribution is valued.
StudySmarter Expert Advice🤫
We think this is how you could land SEO Content Executive in Altrincham
✨Show Your Creative Side
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✨Engage in Marketing Communities
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We think you need these skills to ace SEO Content Executive in Altrincham
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Digital Rewards Group Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Digital Rewards Group Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about Digital Rewards Group Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Digital Rewards Group Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Digital Rewards Group Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
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✨Be Ready for Scenario-Based Questions
At Digital Rewards Group Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
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As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
