Growth Marketing Director

Growth Marketing Director

London Full-Time 43200 - 72000 £ / year (est.) Home office (partial)
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At a Glance

  • Tasks: Lead growth marketing campaigns across EMEA to drive customer acquisition and revenue.
  • Company: Digital Realty connects companies with data through innovative data centre solutions worldwide.
  • Benefits: Enjoy a supportive environment, development opportunities, and the chance to make a real impact.
  • Why this job: Join a passionate team during an exciting growth phase and shape the future of marketing.
  • Qualifications: 10+ years in B2B marketing, preferably in high-tech or data centre sectors.
  • Other info: Work collaboratively in a dynamic, start-up-like environment with global reach.

The predicted salary is between 43200 - 72000 £ per year.

2025 is a fantastic time to join the team at Digital Realty. Currently on a huge growth trajectory, this role offers the opportunity to help shape the future of the business. Working across EMEA alongside our global teams, this role offers high visibility and the chance to really make an impact. So, if you have a hands-on approach, are a strategic leader with a data driven mindset, come and be part of our high performing and successful marketing team.

As the Growth Marketing Director at Digital Realty, you will drive EMEA marketing performance to new levels to align with our ambitious regional and global goals. In this pivotal role you will execute an integrated strategic marketing plan that is tailored for EMEA and aligned with our global strategy. Your mission will be on enabling direct and indirect demand, nurturing opportunity pipeline and contributing to the growth of our install base across EMEA while closely aligning, collaborating and supporting the subregional and global marketing teams.

For this you will bring comprehensive experience of delivering integrated marketing programs, designing targeted campaigns, including ABM, and leveraging digital marketing for all levels of the demand generation funnel.

To succeed in this role, you will harness a performance and ROI focused data-driven mindset, strategic thinking, and a deep understanding of marketing technologies and tactics, along with an ability to prepare marketing reporting designed for executive level review.

Collaboration is key in this role, and you will work closely with the global, regional and subregional marketing teams, sales and channels teams, to ensure programs and activities delivered are executed strategically and with efficiency to deliver full impact to drive leads and opportunities into the business.

What you’ll do as the Growth Marketing Director:

  • Lead on the execution, and coordination of growth marketing campaigns in EMEA to generate demand and opportunity pipeline, including ABM, eDM and nurture campaigns, and events etc., to drive customer acquisition, customer growth and revenue growth across EMEA.
  • Own the data and reporting, analyze marketing data and metrics to optimize campaign performance, ROI, and customer engagement. Provide regular reporting and insights to a range of stakeholders on marketing performance and opportunities.
  • Collaborate with cross-functional teams to define target customer segments, value propositions, and key messaging adaptation for EMEA.
  • Lead a team and establish best practices that support the targeting of the full range of prospects.
  • Monitor market trends, competitive landscape, and industry developments to identify growth opportunities.
  • Manage marketing budgets, allocate resources effectively, and track performance against KPIs and targets.

What you’ll need for the Growth Marketing Director:

  • Minimum 10 years Marketing experience in a B2B environment, high-tech products/services required, and preferably knowledge of the data centre market.
  • Experience in Marketing leadership roles within an international business and within a matrix reporting structure, preferably IT, data centre services or telecommunications company.
  • Experience using data to determine performance and ROI on marketing campaigns and investment providing insight on integrated strategy for both direct and indirect channels.
  • Demonstrated experience in working with sales and marketing leaders in driving pipeline and revenue.
  • Strong analytical skills and proficiency in marketing analytics tools (e.g., Google Analytics, PowerBI etc.)
  • Knowledge of digital marketing channels and tactics, including SEO, PPC, social media, email marketing, and content marketing and experience with leading Account Based Marketing strategies.
  • Advanced level proficiency in the use of MS Productivity tools, and Marketing automation tools, such as Marketo, Demandbase, CRM platforms such as SalesForce and social media technologies.
  • Ability to work in a start-up like environment with high degree of flexibility and adaptability.

A bit about us:

Digital Realty brings companies and data together by delivering the full spectrum of data centre, colocation and interconnection solutions. PlatformDIGITAL®, the company’s global data centre platform, provides customers with a secure data meeting place and a proven Pervasive Datacenter Architecture (PDx™) solution methodology for powering innovation and efficiently managing Data Gravity challenges. Digital Realty gives its customers access to the connected data communities that matter to them with a global data centre footprint of 300+ facilities in 50+ metros across 25+ countries on six continents.

What we can offer you:

Our rapidly evolving business sector offers the opportunity to be part of a courageous and passionate team who work together to understand and meet the changing needs of our global customers. Join us and you’ll be part of a supportive and inclusive environment where you can bring your whole self to work. As part of our team, you’ll get to work with people from different business areas, challenge the way we do things and put your ideas into action. We’ll also give you plenty of development opportunities so you can build a rewarding and successful career with us. This is an exciting time to join our business so apply now and make your mark on our future.

Growth Marketing Director employer: Digital Realty

Digital Realty is an exceptional employer, offering a dynamic and inclusive work culture that fosters collaboration and innovation. As a Growth Marketing Director, you will have the opportunity to lead impactful marketing strategies across EMEA while benefiting from extensive professional development opportunities in a rapidly growing sector. Join a passionate team dedicated to meeting the evolving needs of global customers and make a significant mark on the future of the business.
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Contact Detail:

Digital Realty Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Growth Marketing Director

✨Tip Number 1

Familiarise yourself with Digital Realty's current marketing strategies and campaigns. Understanding their approach will help you tailor your discussions during interviews, showcasing how your experience aligns with their goals.

✨Tip Number 2

Network with current or former employees of Digital Realty on platforms like LinkedIn. Engaging in conversations can provide insights into the company culture and expectations, which can be invaluable during the interview process.

✨Tip Number 3

Prepare to discuss specific examples of how you've successfully driven growth in previous roles. Highlighting your hands-on experience with data-driven marketing strategies will demonstrate your capability to excel as a Growth Marketing Director.

✨Tip Number 4

Stay updated on the latest trends in B2B marketing, especially within the tech and data centre sectors. Being knowledgeable about industry developments will allow you to speak confidently about potential growth opportunities during your interview.

We think you need these skills to ace Growth Marketing Director

Strategic Leadership
Data-Driven Mindset
Integrated Marketing Programs
Account Based Marketing (ABM)
Digital Marketing Expertise
Performance and ROI Analysis
Marketing Analytics Tools Proficiency
Collaboration Skills
Market Trend Analysis
Budget Management
Cross-Functional Team Leadership
Customer Segmentation
Content Marketing
SEO and PPC Knowledge
Adaptability in Fast-Paced Environments

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights relevant experience in B2B marketing, particularly in high-tech products or services. Emphasise your leadership roles and any specific achievements related to growth marketing campaigns.

Craft a Compelling Cover Letter: In your cover letter, express your passion for the role and the company. Discuss how your data-driven mindset and strategic thinking align with Digital Realty's goals, and provide examples of successful marketing campaigns you've led.

Showcase Analytical Skills: Highlight your proficiency in marketing analytics tools and your ability to analyse data for campaign performance. Include specific metrics or results from past campaigns to demonstrate your impact on ROI and customer engagement.

Demonstrate Collaboration Experience: Since collaboration is key for this role, include examples of how you've worked with cross-functional teams in previous positions. Mention any experience you have in aligning marketing strategies with sales and other departments.

How to prepare for a job interview at Digital Realty

✨Showcase Your Data-Driven Mindset

As a Growth Marketing Director, your ability to leverage data is crucial. Be prepared to discuss specific examples of how you've used data analytics tools to optimise marketing campaigns and improve ROI in previous roles.

✨Demonstrate Strategic Thinking

This role requires a strategic approach to marketing. Come equipped with insights on how you would develop and execute an integrated marketing plan tailored for EMEA, aligning it with global strategies.

✨Highlight Collaboration Skills

Collaboration is key in this position. Share experiences where you've successfully worked with cross-functional teams, particularly in defining target customer segments and adapting messaging for different markets.

✨Prepare for Questions on Market Trends

Stay updated on the latest trends in the data centre market and be ready to discuss how these trends could impact Digital Realty's growth strategy. This shows your proactive approach and industry knowledge.

Growth Marketing Director
Digital Realty
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