At a Glance
- Tasks: Lead paid social strategy for exciting SaaS clients across major platforms.
- Company: Dynamic ad technology consultancy with a focus on innovation.
- Benefits: Competitive salary, bonus potential, and opportunities for professional growth.
- Other info: Hybrid work environment with a chance to mentor and develop talent.
- Why this job: Take ownership of paid social channels and make a real impact.
- Qualifications: Strong leadership, analytical skills, and experience in managing paid social campaigns.
The predicted salary is between 45000 - 55000 £ per year.
The role involves leading paid social strategy and execution for SaaS clients across platforms such as Meta, LinkedIn, TikTok, X, and other emerging channels. Responsibilities include planning and optimizing campaigns, overseeing audience targeting, creative testing, and budget management to drive acquisition, retention, and brand growth. The Chief Paid Social Lead will work with the paid media leads, performance marketing, and creative teams, while presenting results, insights, and recommendations to clients and internal stakeholders.
This role is unique as it offers an opportunity to take ownership of the paid social channel for this business and it needs someone who really enjoys the technical in-platform work coupled with client management experience.
Qualifications
- Leadership and collaboration skills, including client training, with the ability to mentor and develop paid social specialists within each client unit.
- Strong organisational capabilities, including Project Management, to oversee multiple client accounts, deadlines, and campaign workflows.
- Analytical and problem-solving skills, including Troubleshooting and Research, to diagnose performance issues and identify optimisation opportunities.
- Proven experience in managing paid social campaigns for B2B or B2C SaaS products across major social platforms.
- Comfortable working in a hybrid environment, with the ability to communicate clearly and effectively with clients and colleagues.
- Advanced proficiency with paid social tools, ad managers, analytics platforms, and tracking solutions (e.g., Meta Ads Manager, LinkedIn Campaign Manager, GA4, pixels, and UTMs).
- Experience in a network or independent digital agency or performance marketing environment; prior responsibility for large budgets and revenue targets.
Paid Social Lead - Ad Technology Consultancy in Slough employer: Digital People London
As a Paid Social Lead at our Ad Technology Consultancy, you will thrive in a dynamic and innovative environment that champions creativity and technical expertise. We offer competitive salaries, performance bonuses, and a strong focus on employee development, ensuring you have the resources to grow your skills and advance your career. Our collaborative culture encourages teamwork and mentorship, making it an ideal place for professionals looking to make a significant impact in the digital marketing landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Social Lead - Ad Technology Consultancy in Slough
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Digital People London and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Digital People London are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Digital People London on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Digital People London. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Paid Social Lead - Ad Technology Consultancy in Slough
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Digital People London. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Digital People London:Show us that you’ve done your homework! In your application, briefly mention what you admire about Digital People London’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Digital People London
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Digital People London will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Digital People London, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
