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For Companies At a Glance
- Tasks: Manage PPC and SEO strategies to boost client performance across various platforms.
- Company: Join a vibrant independent media agency known for its innovative digital marketing solutions.
- Benefits: Enjoy hybrid working, flexible hours, and a fun, collaborative team environment.
- Why this job: Grow your skills in a supportive setting while making a real impact on clients' success.
- Qualifications: Experience in PPC or SEO is essential; candidates from UX, Data, or CRM backgrounds are encouraged to apply.
- Other info: Opportunity to learn across multiple channels and work with diverse SME clients.
The predicted salary is between 36000 - 60000 £ per year.
This is a unique digital media performance opportunity to work for a fantastic independent digital media agency. You will have worked within PPC and/or SEO supporting a range of SME clients to improve their online presence and overall commercial results. This role offers the chance for a single channel specialist to learn about additional platforms and branch out. If you work within SEO then you will need to be technically knowledgeable in addition to working across keyword research, on-page optimisation and off-page strategies. Candidates from UX, Data or CRM background are welcome to apply if you would like to learn more about paid channels.
As the Performance Marketing specialist you will help clients grow their brands by supporting the strategy, implementation and analysis across all key channels (organic, paid, social) and platforms (Google, Meta, TikTok, YouTube, etc.).
Main responsibilities include:
- Develop, implement, and refine performance marketing strategies tailored to each client's goals.
- Paid campaign setup, copy optimisation & analysis across all key platforms: Google, Bing, Meta, LinkedIn, YouTube, TikTok and any other relevant.
- Develop and execute SEO strategies to improve organic search rankings, drive website traffic, and achieve measurable results (using Google Analytics, Ahrefs, SEOMoz, Screaming Frog).
- Perform comprehensive keyword research and analysis to identify opportunities for content optimisation and site performance enhancement.
- Audience insight, segmentation targeting to maximise performance.
- Management of paid media budgets, optimising for performance and ROI.
- Collaborate with clients to set realistic KPIs and ensure alignment with their broader business goals.
- Conduct on-page and off-page SEO audits and implement best practices to ensure technical, internal link and content optimisation.
- Create and update meta tags, titles, and descriptions to improve search engine visibility and click-through rates.
- Develop and manage link-building strategies, including outreach to authoritative websites for quality backlinks.
- Deliver strategic performance insights to drive action in platform and via Google Analytics/Looker Studio.
This digital media agency is in a unique position in the industry as it helps clients across paid media, SEO, social media, website UX, CRO, CRM, data analytics, and even mentoring and coaching. This diverse approach means they will look at candidates with broader skills (CRM, UX, Data) as they don’t work in channel specific teams. They are a supportive fun bunch who work closely together in a collaborative environment. Hybrid working/3 days a week in the office.
Digital Performance Manager - PPC (and or SEO) - Independent Media Agency employer: Digital People London
Contact Detail:
Digital People London Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Performance Manager - PPC (and or SEO) - Independent Media Agency
✨Tip Number 1
Familiarise yourself with the latest trends in PPC and SEO. Stay updated on algorithm changes and new tools that can enhance your strategies. This knowledge will not only help you in interviews but also demonstrate your passion for the field.
✨Tip Number 2
Network with professionals in the digital marketing space, especially those who work in independent agencies. Attend industry events or webinars to connect with potential colleagues and learn about their experiences, which can give you insights into the agency's culture.
✨Tip Number 3
Prepare to discuss specific case studies or examples from your previous work where you've successfully improved online presence or commercial results for clients. This will showcase your practical experience and problem-solving skills.
✨Tip Number 4
Highlight your ability to collaborate across different teams. Since this agency values a diverse skill set, emphasise any experience you have working with UX, data analytics, or CRM, and how it can contribute to a holistic approach in performance marketing.
We think you need these skills to ace Digital Performance Manager - PPC (and or SEO) - Independent Media Agency
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in PPC and SEO. Include specific examples of campaigns you've managed, the tools you've used (like Google Analytics or Ahrefs), and the results you've achieved for SME clients.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the agency. Mention how your background in UX, Data, or CRM can contribute to their performance marketing strategies and your eagerness to learn about paid channels.
Showcase Relevant Skills: Emphasise your technical knowledge in SEO, including keyword research, on-page optimisation, and off-page strategies. If you have experience with audience segmentation or managing paid media budgets, make sure to highlight that as well.
Prepare for Potential Questions: Think about how you would approach developing and implementing performance marketing strategies. Be ready to discuss your past experiences and how they align with the responsibilities outlined in the job description.
How to prepare for a job interview at Digital People London
✨Showcase Your Technical Knowledge
Make sure to highlight your technical skills in SEO and PPC during the interview. Be prepared to discuss specific tools you've used, such as Google Analytics or Ahrefs, and how you've applied them to improve client results.
✨Demonstrate Your Strategic Thinking
Prepare examples of how you've developed and implemented performance marketing strategies in the past. Discuss how you set KPIs and aligned them with broader business goals, showcasing your ability to think strategically.
✨Be Ready for Practical Questions
Expect practical questions that assess your problem-solving skills. You might be asked to analyse a hypothetical campaign or suggest improvements based on given data, so brush up on your analytical skills.
✨Emphasise Collaboration Skills
Since this agency values a collaborative environment, be sure to share experiences where you've worked closely with clients or team members. Highlight how you contributed to a team effort and the positive outcomes that resulted.
