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For Companies At a Glance
- Tasks: Manage PPC and SEO strategies to boost client performance across various platforms.
- Company: Join a vibrant independent digital media agency known for its innovative approach.
- Benefits: Enjoy hybrid working, flexible hours, and a supportive team culture.
- Why this job: Grow your skills in a collaborative environment while making a real impact on clients' success.
- Qualifications: Experience in PPC or SEO; open to candidates from UX, Data, or CRM backgrounds.
- Other info: Opportunity to learn across multiple channels and work with diverse SME clients.
The predicted salary is between 36000 - 60000 £ per year.
This is a unique digital media performance opportunity to work for a fantastic independent digital media agency. You will have worked within PPC and/or SEO supporting a range of SME clients to improve their online presence and overall commercial results. This role offers the chance for a single channel specialist to learn about additional platforms and branch out. If you work within SEO then you will need to be technically knowledgeable in addition to working across keyword research, on-page optimisation and off-page strategies. Candidates from UX, Data or CRM background are welcome to apply if you would like to learn more about paid channels.
As the Performance Marketing specialist you will help clients grow their brands by supporting the strategy, implementation and analysis across all key channels (organic, paid, social) and platforms (Google, Meta, TikTok, YouTube etc.).
Main responsibilities include:
- Develop, implement, and refine performance marketing strategies tailored to each client's goals.
- Paid campaign setup, copy optimisation & analysis across all key platforms: Google, Bing, Meta, LinkedIn, YouTube, TikTok and any other relevant.
- Develop and execute SEO strategies to improve organic search rankings, drive website traffic, and achieve measurable results (using Google Analytics, Ahrefs, SEOMoz, Screaming Frog).
- Perform comprehensive keyword research and analysis to identify opportunities for content optimisation and site performance enhancement.
- Audience insight, segmentation targeting to maximise performance.
- Management of paid media budgets, optimising for performance and ROI.
- Collaborate with clients to set realistic KPIs and ensure alignment with their broader business goals.
- Conduct on-page and off-page SEO audits and implement best practices to ensure technical, internal link and content optimisation.
- Create and update meta tags, titles, and descriptions to improve search engine visibility and click-through rates.
- Develop and manage link-building strategies, including outreach to authoritative websites for quality backlinks.
- Deliver strategic performance insights to drive action in platform and via Google Analytics/Looker Studio.
This digital media agency is in a unique position in the industry as it helps clients across paid media, SEO, social media, website UX, CRO, CRM, data analytics, and even mentoring and coaching. This diverse approach means they will look at candidates with broader skills (CRM, UX, Data) as they don’t work in channel specific teams. They are a supportive fun bunch who work closely together in a collaborative environment. Hybrid working/3 days a week in the office.
Digital Performance Manager - PPC (and or SEO) - Independent Media Agency employer: Digital People London
Contact Detail:
Digital People London Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Performance Manager - PPC (and or SEO) - Independent Media Agency
✨Tip Number 1
Familiarise yourself with the latest trends in PPC and SEO. Follow industry leaders on social media, read relevant blogs, and join online forums to stay updated. This knowledge will not only help you during interviews but also show your genuine interest in the role.
✨Tip Number 2
Network with professionals in the digital marketing space. Attend industry events, webinars, or local meetups to connect with others who work in PPC and SEO. Building relationships can lead to valuable insights and potential referrals for the job.
✨Tip Number 3
Prepare to discuss specific case studies or examples from your past experience where you've successfully improved a client's online presence. Highlight your analytical skills and how you've used data to drive decisions, as this is crucial for the role.
✨Tip Number 4
Show your eagerness to learn about other platforms beyond PPC and SEO. Express your interest in expanding your skill set to include social media and data analytics, as this aligns with the agency's collaborative approach and could set you apart from other candidates.
We think you need these skills to ace Digital Performance Manager - PPC (and or SEO) - Independent Media Agency
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in PPC and SEO. Include specific examples of campaigns you've managed, the results achieved, and any tools you've used like Google Analytics or Ahrefs.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital marketing and how your background in UX, Data, or CRM can contribute to the agency's goals. Mention your eagerness to learn about additional platforms and your collaborative spirit.
Showcase Technical Skills: If you have a background in SEO, emphasise your technical knowledge. Discuss your experience with keyword research, on-page optimisation, and any tools you've used for audits and performance analysis.
Highlight Collaborative Experience: Since the agency values collaboration, mention any past experiences where you've worked closely with clients or teams to achieve common goals. This will demonstrate your ability to fit into their supportive environment.
How to prepare for a job interview at Digital People London
✨Showcase Your Technical Knowledge
Make sure to highlight your technical skills in SEO and PPC during the interview. Be prepared to discuss specific tools you've used, such as Google Analytics or Ahrefs, and how you've applied them to improve client results.
✨Demonstrate Your Strategic Thinking
Prepare examples of how you've developed and implemented performance marketing strategies in the past. Discuss how you set KPIs and aligned them with broader business goals, showcasing your ability to think strategically.
✨Be Ready for Scenario Questions
Expect scenario-based questions where you may need to outline how you would handle specific challenges in PPC or SEO. Practise articulating your thought process and decision-making skills in these situations.
✨Emphasise Collaboration Skills
Since the agency values a collaborative environment, be sure to share experiences where you've worked closely with clients or team members. Highlight your ability to communicate effectively and contribute to a supportive team dynamic.
