At a Glance
- Tasks: Lead and shape paid social strategy while managing a high-performing team.
- Company: Join a dynamic company in the online gaming industry with a diverse culture.
- Benefits: Comprehensive learning programmes, regular feedback, and family support benefits.
- Other info: Work with a global team across 16 countries and 27 languages.
- Why this job: Make an impact in a fast-paced environment and drive innovative campaigns.
- Qualifications: 8+ years in paid social marketing with leadership experience required.
The predicted salary is between 60000 - 80000 £ per year.
As the Paid Social Team Manager, you will establish and shape Super Group’s paid social strategy.
What you’ll be doing
- Develop and implement a comprehensive paid social strategy aligned with overall digital marketing goals.
- Build, lead, and mentor a high‑performing paid social team, defining roles, responsibilities, and processes.
- Create, launch, and oversee the execution of paid social advertising campaigns across multiple platforms (Meta, TikTok, X, Snapchat).
- Own end‑to‑end campaign management including audience targeting, creative briefing, bidding strategy, budget pacing, and optimisation.
- Drive a full‑funnel paid social approach spanning awareness, consideration, acquisition, and retention, ensuring each stage is measured and optimised for its role in the customer journey.
- Operate effectively across both web and app ecosystems, owning paid social strategy for web acquisition as well as app install, app engagement, and re‑engagement campaigns.
- Continuously improve operational efficiencies – automating workflows, refining campaign structures, and reducing waste to drive better outcomes at scale.
- Establish platform‑specific paid strategies, leveraging each network's ad formats, algorithms, and targeting capabilities to maximise performance.
- Develop testing frameworks (creative, audience, bid, placement) to continuously improve campaign efficiency and scale.
- Establish KPIs, analytics frameworks, attribution models, and reporting processes to measure paid social performance and ROI.
- Manage paid social budgets across markets and brands, ensuring optimal allocation, pacing, and return on ad spend.
- Build strong relationships with platform partners (Meta, TikTok, Google, etc.) to access betas, insights, and best‑practice support.
- Act as the paid social subject‑matter expert in cross‑departmental projects and initiatives.
Essential skills you’ll bring to the table
- Bachelor’s degree in Marketing, Communications, or a related field (MBA is a plus).
- At least 8 years’ experience in paid social/performance marketing, with at least 3 years in a leadership role.
- Proven track record of building and scaling paid social teams and programs from the ground up.
- Deep understanding of major paid social platforms (Meta, TikTok, X, Snapchat), their auction dynamics, algorithms, and advertising capabilities.
- Hands‑on expertise with campaign management, audience strategy, bid optimisation, and creative testing at scale.
- Proven experience running full‑funnel paid social programs across both web and app environments.
- Hands‑on experience with Conversions API (CAPI) implementation and server‑side tracking, as well as Mobile Measurement Partners (MMPs) such as AppsFlyer, Adjust, or Singular.
- Experience managing significant paid media budgets across multiple markets and brands.
- Entrepreneurial mindset with the ability to build processes, playbooks, and strategies from scratch.
- Strong leadership skills with experience in hiring, developing, and retaining performance marketing talent.
- Creative mindset with the ability to brief and shape high‑performing paid social creative.
- Excellent communication, presentation, and stakeholder management skills.
Desirable skills you’ve got up your sleeve
- In‑depth knowledge of sports betting markets, including odds calculation, betting types and market trends.
- Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations.
- Familiarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standards.
- Experience in developing and executing customer retention strategies.
What you’ll get back
- Comprehensive learning and development programmes to expand your skills and advance your career.
- Regular, constructive feedback through an innovative Performance Tool.
- Employee Assistance programme benefits for you and your family.
- Diverse and inclusive environment with teams across 16 countries, 85 nationalities, and 27 languages.
- Security and compliance: The role requires trust and honesty. A credit and criminal record check, and qualification verification check will be conducted as part of the recruitment process.
- We are an equal opportunity employer and welcome applicants from all backgrounds.
Paid Social Team Manager employer: Digital Outsource Services
Super Group is an exceptional employer, offering a dynamic and inclusive work environment that fosters creativity and innovation. As a Paid Social Team Manager, you will benefit from comprehensive learning and development programmes, regular feedback, and the opportunity to lead a high-performing team in a diverse setting with colleagues from 16 countries. With a focus on employee growth and a commitment to a supportive culture, Super Group stands out as a rewarding place to advance your career in digital marketing.
Contact Details:
Digital Outsource Services Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Paid Social Team Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Digital Outsource Services and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Digital Outsource Services are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Digital Outsource Services on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Digital Outsource Services. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Paid Social Team Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Digital Outsource Services. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Digital Outsource Services:Show us that you’ve done your homework! In your application, briefly mention what you admire about Digital Outsource Services’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Digital Outsource Services
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Digital Outsource Services will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Digital Outsource Services, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
