At a Glance
- Tasks: Lead and shape paid social strategies while managing a high-performing team.
- Company: Join a dynamic company at the forefront of digital marketing.
- Benefits: Comprehensive learning programmes, feedback tools, and a supportive work environment.
- Other info: Diverse teams across 16 countries, fostering an inclusive culture.
- Why this job: Make a real impact in the fast-paced world of paid social advertising.
- Qualifications: 8+ years in paid social marketing with leadership experience required.
The predicted salary is between 60000 - 80000 £ per year.
As the Paid Social Team Manager, you will establish and shape Super Group’s paid social strategy.
What you’ll be doing
- Develop and implement a comprehensive paid social strategy aligned with overall digital marketing goals.
- Build, lead, and mentor a high‑performing paid social team, defining roles, responsibilities, and processes.
- Create, launch, and oversee the execution of paid social advertising campaigns across multiple platforms (Meta, TikTok, X, Snapchat).
- Own end‑to‑end campaign management including audience targeting, creative briefing, bidding strategy, budget pacing, and optimisation.
- Drive a full‑funnel paid social approach spanning awareness, consideration, acquisition, and retention, ensuring each stage is measured and optimised for its role in the customer journey.
- Operate effectively across both web and app ecosystems, owning paid social strategy for web acquisition as well as app install, app engagement, and re‑engagement campaigns.
- Continuously improve operational efficiencies – automating workflows, refining campaign structures, and reducing waste to drive better outcomes at scale.
- Establish platform‑specific paid strategies, leveraging each network's ad formats, algorithms, and targeting capabilities to maximise performance.
- Develop testing frameworks (creative, audience, bid, placement) to continuously improve campaign efficiency and scale.
- Establish KPIs, analytics frameworks, attribution models, and reporting processes to measure paid social performance and ROI.
- Manage paid social budgets across markets and brands, ensuring optimal allocation, pacing, and return on ad spend.
- Build strong relationships with platform partners (Meta, TikTok, Google, etc.) to access betas, insights, and best‑practice support.
- Act as the paid social subject‑matter expert in cross‑departmental projects and initiatives.
Essential skills you’ll bring to the table
- Bachelor’s degree in Marketing, Communications, or a related field (MBA is a plus).
- At least 8 years’ experience in paid social/performance marketing, with at least 3 years in a leadership role.
- Proven track record of building and scaling paid social teams and programs from the ground up.
- Deep understanding of major paid social platforms (Meta, TikTok, X, Snapchat), their auction dynamics, algorithms, and advertising capabilities.
- Hands‑on expertise with campaign management, audience strategy, bid optimisation, and creative testing at scale.
- Proven experience running full‑funnel paid social programs across both web and app environments.
- Hands‑on experience with Conversions API (CAPI) implementation and server‑side tracking, as well as Mobile Measurement Partners (MMPs) such as AppsFlyer, Adjust, or Singular.
- Experience managing significant paid media budgets across multiple markets and brands.
- Entrepreneurial mindset with the ability to build processes, playbooks, and strategies from scratch.
- Strong leadership skills with experience in hiring, developing, and retaining performance marketing talent.
- Creative mindset with the ability to brief and shape high‑performing paid social creative.
- Excellent communication, presentation, and stakeholder management skills.
Desirable skills you’ve got up your sleeve
- In‑depth knowledge of sports betting markets, including odds calculation, betting types and market trends.
- Previous experience in the online gaming or casino industry, with a strong understanding of player behaviour and industry regulations.
- Familiarity with gambling regulations and compliance requirements in various jurisdictions, ensuring adherence to legal standards.
- Experience in developing and executing customer retention strategies.
What you’ll get back
- Comprehensive learning and development programmes to expand your skills and advance your career.
- Regular, constructive feedback through an innovative Performance Tool.
- Employee Assistance programme benefits for you and your family.
- Diverse and inclusive environment with teams across 16 countries, 85 nationalities, and 27 languages.
- Security and compliance: The role requires trust and honesty. A credit and criminal record check, and qualification verification check will be conducted as part of the recruitment process.
- We are an equal opportunity employer and welcome applicants from all backgrounds.
Paid Social Team Manager in London employer: Digital Outsource Services
Super Group is an exceptional employer that fosters a dynamic and inclusive work culture, offering comprehensive learning and development programmes to help you advance your career. As a Paid Social Team Manager, you'll lead a high-performing team in a diverse environment, collaborating with colleagues from 16 countries and benefiting from regular feedback and support. With a focus on innovation and operational efficiency, you'll have the opportunity to shape impactful paid social strategies while enjoying the advantages of working in a rapidly growing industry.
Contact Details:
Digital Outsource Services Recruitment Team
We think you need these skills to ace Paid Social Team Manager in London
Paid Social Strategy Development
Team Leadership
Campaign Management
Audience Targeting
Creative Briefing
Bidding Strategy
Budget Management
