At a Glance
- Tasks: Shape and lead social and influencer strategies for global brands.
- Company: Join a dynamic, East London-based creative agency focused on social-first campaigns.
- Benefits: Enjoy hybrid working, 25 days holiday, and private medical insurance.
- Other info: Fast-paced environment with excellent growth opportunities and regular team socials.
- Why this job: Make an impact by driving innovative social strategies and collaborating with creative minds.
- Qualifications: 4+ years in agency or related roles, strong data skills, and a collaborative mindset.
The predicted salary is between 45000 - 55000 £ per year.
Digital Natives is a social-first creative agency putting brands at the centre of attention.
Based in East London, our rapidly growing team works together to create best-in-class campaigns for global brands, covering FMCG, beauty, food & beverage and technology.
Digital Natives is a social-first creative agency putting brands at the centre of attention.
Based in East London, our rapidly growing team works together to create best-in-class campaigns for global brands, covering FMCG, beauty, food & beverage and technology.
The Role
The Social & Influencer Strategist is a senior role within our Creative Strategy Department, designed for someone who is analytically curious, culturally switched-on and excited by how ideas perform in the real world.
You'll help shape the social and influencer strategy, then lead the work that brings it to life, owning both sides of our social presence: the organic strategy that builds our clients’ brands on social, and the creator partnerships that extend their reach.
Reporting into the Strategy Lead, you’ll oversee and manage the creation and delivery of strategies across a range of clients, workstreams and projects – from campaigns and calendars to influencer and creator activity.
Leading the KPIs and reporting for your clients, you’ll push to further understand learnings in order to inform and optimise the on-going performance of our clients’ social activity.
Key Responsibilities include
- Reporting, Insight & Performance
- Own the collection, organisation and interpretation of social and campaign data
- Build clear, well-structured reports combining quantitative performance and qualitative insight
- Build and track KPIs, OKRs and benchmarks across social and influencer, highlighting what’s working, what’s not, and why
- Turn performance data into actionable recommendations for creative, social and strategy teams
- Own ongoing optimisation across retainers
- Strategy Development
- Interrogate the brief and distill client brands, audiences and business challenges.
- Develop social-first strategies, creative territories and write compelling creative briefs
- Brief creatives with clear insight, audience understanding and cultural context
- Present strategy and results to clients and internal stakeholders with confidence
- Act as the go-to voice on the platforms: advise clients and internal teams on what's changing and what it means for social strategy.
- Influencer Strategy
- Apply strategy into influencer output, ensuring activity aligns with campaign objectives, creative vision, and platform best practice through clear recommendations, influencer selections, and campaign inputs.
- Tie influencer and creator activity back to broader social and brand strategy, not just one-off deliverables.
- Identify trends and behaviours across culture, consumers, creators, and competitors to uncover strategic influencer opportunities.
- Creative & Social Collaboration
- Work closely with Creative and Social teams to ensure ideas are strategically grounded and performance-aware.
- Guide and oversee organic content planning and calendars (inclusive of creator content), working with creative/content teams to keep output sharp, consistent and ensure work remains on-brief, insight-led and aligned to platform behaviours.
- Support the development of organic calendars, content systems and campaign structure
- What We’re Looking For
- 4+ years’ experience in an agency, marketing, social, digital or related role
- Comfortable working with data, spreadsheets and dashboards
- Clear, confident written communication skills
- Highly organised with strong attention to detail
- Solid, current knowledge of how major platforms work – algorithms, formats, culture, and what actually drives engagement.
- A track record of building social strategy that moved the needle against client objectives.
- A collaborative mindset - you enjoy working with creatives, not just alongside them.
- Comfortable in a fast-paced, evolving agency environment
- Experience managing or mentoring junior team members
- Comfort presenting strategy and results to clients and internal teams
- Ability to manage multiple projects simultaneously
- Familiarity with social listening/analytics and influencer platforms (e. g., Brandwatch, Creator IQ).
- A strong understanding of paid media, organic social and creator ecosystems.
- Working at Digital Natives
• Hybrid working
- 3 days in office (Tues–Thurs), 2 days WFH
- 25 days of holiday, plus bank holidays
- Additional personal day of leave each year
- Summer working hours
- Regular team socials
- Internal & external training and development programmes
- Private Medical Insurance & wellbeing perks (Vitality)
- Cycle to work scheme
- Flexible pension plan
- #J-18808-Ljbffr
Social & Influencer Strategist employer: Digital Natives
Digital Natives is an exceptional employer that fosters a vibrant and collaborative work culture in the heart of East London. With a flexible hybrid working policy, employees enjoy a balanced work-life dynamic while having ample opportunities for professional growth and mentorship within a creative environment. The agency values innovation and teamwork, making it an ideal place for those looking to make a meaningful impact in the social media landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Social & Influencer Strategist
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Digital Natives and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Digital Natives are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Digital Natives on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Digital Natives. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Social & Influencer Strategist
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Digital Natives. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Digital Natives:Show us that you’ve done your homework! In your application, briefly mention what you admire about Digital Natives’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Digital Natives
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Digital Natives will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Digital Natives, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
