At a Glance
- Tasks: Lead impactful marketing strategies to engage and support rural communities.
- Company: A heritage-rich organisation dedicated to championing countryside issues.
- Benefits: Hybrid working, competitive salary, and opportunities for professional growth.
- Other info: Fast-paced environment with a mission-driven focus on engagement and reputation.
- Why this job: Make a real difference in rural communities while enhancing your marketing skills.
- Qualifications: 5+ years in marketing, strong communication skills, and stakeholder management experience.
The predicted salary is between 50000 - 60000 £ per year.
A well‑established membership organisation with a rich heritage, dedicated to supporting rural communities, championing countryside issues and preserving traditions that remain an important part of Britain's cultural landscape. This is not a pure marketing role. We're looking for a communications‑led marketer who understands how to balance strategy with delivery and is comfortable operating in an environment where stakeholder engagement, reputation management and member communications are just as important as acquisition and campaign performance.
The Role
- Develop and deliver integrated marketing and communications plans that support member acquisition, retention, engagement, fundraising and commercial growth.
- Work closely with senior leadership and cross‑functional teams to help shape organisational messaging, improve customer journeys and ensure communications remain consistent, effective and aligned across multiple channels.
Key Responsibilities
- Develop and deliver integrated marketing and communications strategies.
- Lead multi‑channel campaigns across digital, email, content and events.
- Drive member acquisition, retention and engagement activity.
- Support fundraising, commercial partnerships and income generation initiatives.
- Build and optimise customer journeys, workflows and marketing automation.
- Monitor performance, reporting and campaign effectiveness.
- Ensure brand consistency and messaging across all communications.
- Support high‑profile campaigns requiring careful stakeholder and reputational management.
About You
You'll be an experienced marketing and communications professional with strong stakeholder management skills and the ability to influence at all levels of an organisation. You'll likely come from a membership organisation, charity, professional body, trade association, advocacy group, campaigning organisation or similarly purpose‑led environment. You’ll bring:
- 5+ years' experience in marketing and communications.
- Excellent copywriting and communication skills.
- Strong campaign planning and delivery experience.
- Experience managing multiple stakeholders and competing priorities.
- Knowledge of CRM systems, customer journeys and marketing automation.
- Strong reporting and analytical skills.
- Confidence presenting ideas and influencing senior stakeholders.
- A balance of strategic thinking and hands‑on execution.
This is an excellent opportunity for someone who enjoys working in a fast‑paced, mission‑driven organisation where communications, engagement and reputation are critical to success.
Senior Marketing & Communications Manager (Membership & Engagement for Rural Communities)- Lond[...] employer: Digital Lemon Talent
Join a well-established membership organisation that is deeply committed to supporting rural communities and preserving Britain's cultural heritage. With a hybrid working model, you will thrive in a collaborative environment that values stakeholder engagement and offers ample opportunities for professional growth. Enjoy the benefits of working in a mission-driven setting where your contributions directly impact community engagement and organisational success.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing & Communications Manager (Membership & Engagement for Rural Communities)- Lond[...]
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Digital Lemon Talent and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Digital Lemon Talent are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Digital Lemon Talent on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Digital Lemon Talent. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Marketing & Communications Manager (Membership & Engagement for Rural Communities)- Lond[...]
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Digital Lemon Talent. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Digital Lemon Talent:Show us that you’ve done your homework! In your application, briefly mention what you admire about Digital Lemon Talent’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Digital Lemon Talent
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Digital Lemon Talent will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Digital Lemon Talent, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
