Marketing Operations & AI Automation Specialist- B2B Events Co- London/ Hybrid

• Marketing Operations & AI Automation Specialist
• Leading b2b Events Co
• London / Hybrid

The Opportunity

We are working with an established business seeking a Marketing Operations & AI Automation Specialist to improve the efficiency of its marketing function through smarter processes, automation and the practical use of AI.

This is an opportunity for someone who understands how marketing teams operate and enjoys finding better ways of working. You will work closely with the marketing team to identify repetitive manual tasks, streamline workflows and introduce tools and processes that free up time for more strategic and creative activities.

From website updates and spreadsheet management to campaign workflows and AI-powered automation, you will play a key role in making day-to-day marketing operations more efficient.

You do not need to be a software developer or AI engineer. We are looking for someone who understands marketing, is confident with technology and can turn ideas into practical improvements.

Key Responsibilities

• Process improvement: Review existing marketing workflows and identify opportunities to reduce manual work, duplication and inefficiencies.
• AI implementation: Explore and introduce practical AI tools to improve productivity and streamline everyday marketing activities.
• Workflow automation: Create and improve repeatable processes for recurring marketing tasks.
• Website management: Support website content updates, page amendments and routine content management.
• Spreadsheets and reporting: Improve the way marketing data, spreadsheets, trackers and reports are maintained and shared.
• Marketing lifecycle: Understand the end-to-end marketing lifecycle, from campaign planning and content creation through to execution, reporting and optimisation.
• Systems and tools: Review existing platforms and identify opportunities to improve how systems are used and how information flows between them.
• Process documentation: Develop templates, workflows and standard operating procedures to support consistent ways of working.
• Team collaboration: Work closely with the marketing team to understand challenges and implement solutions that make a tangible difference.
• Continuous improvement: Evaluate the effectiveness of new processes and identify further opportunities to save time and improve productivity.

About You

• Experience in marketing operations, marketing coordination, marketing automation or a similar role.
• A good understanding of the end-to-end marketing lifecycle.
• A genuine interest in AI and its practical application within a business.
• Experience using digital tools, AI or automation to improve productivity.
• Confidence working with spreadsheets, data and reporting processes.
• Experience updating websites or using content management systems.
• Strong organisational skills and attention to detail.
• A proactive, analytical and solutions-focused approach.
• The ability to identify inefficiencies and turn ideas into practical solutions.
• Strong communication skills and the ability to work collaboratively with different stakeholder

The Ideal Candidate

You are someone who naturally asks, “Is there a better way to do this?”

You understand marketing well enough to recognise where time is being lost, enjoy exploring new technology and can turn ideas into practical improvements that make a measurable difference.

You do not need to be a developer or technical AI specialist. Your strength is understanding business processes, identifying opportunities and implementing effective solutions using the tools available.

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