At a Glance
- Tasks: Streamline marketing processes and implement AI tools to boost efficiency.
- Company: Leading B2B events company with a focus on innovation.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Collaborative team environment with a focus on continuous improvement.
- Why this job: Make a real impact by improving marketing operations with cutting-edge technology.
- Qualifications: Experience in marketing operations and a passion for AI and automation.
The predicted salary is between 63000 - 77000 £ per year.
Leading b2b Events Co is seeking a Marketing Operations & AI Automation Specialist to improve the efficiency of its marketing function through smarter processes, automation and the practical use of AI. This is an opportunity for someone who understands how marketing teams operate and enjoys finding better ways of working.
You will work closely with the marketing team to identify repetitive manual tasks, streamline workflows and introduce tools and processes that free up time for more strategic and creative activities. From website updates and spreadsheet management to campaign workflows and AI-powered automation, you will play a key role in making day-to-day marketing operations more efficient. You do not need to be a software developer or AI engineer. We are looking for someone who understands marketing, is confident with technology and can turn ideas into practical improvements.
Key Responsibilities
- Process improvement: Review existing marketing workflows and identify opportunities to reduce manual work, duplication and inefficiencies.
- AI implementation: Explore and introduce practical AI tools to improve productivity and streamline everyday marketing activities.
- Workflow automation: Create and improve repeatable processes for recurring marketing tasks.
- Website management: Support website content updates, page amendments and routine content management.
- Spreadsheets and reporting: Improve the way marketing data, spreadsheets, trackers and reports are maintained and shared.
- Marketing lifecycle: Understand the end-to-end marketing lifecycle, from campaign planning and content creation through to execution, reporting and optimisation.
- Systems and tools: Review existing platforms and identify opportunities to improve how systems are used and how information flows between them.
- Process documentation: Develop templates, workflows and standard operating procedures to support consistent ways of working.
- Team collaboration: Work closely with the marketing team to understand challenges and implement solutions that make a tangible difference.
- Continuous improvement: Evaluate the effectiveness of new processes and identify further opportunities to save time and improve productivity.
About You
- Experience in marketing operations, marketing coordination, marketing automation or a similar role.
- A good understanding of the end-to-end marketing lifecycle.
- A genuine interest in AI and its practical application within a business.
- Experience using digital tools, AI or automation to improve productivity.
- Confidence working with spreadsheets, data and reporting processes.
- Experience updating websites or using content management systems.
- Strong organisational skills and attention to detail.
- A proactive, analytical and solutions-focused approach.
- The ability to identify inefficiencies and turn ideas into practical solutions.
- Strong communication skills and the ability to work collaboratively with different stakeholders.
The Ideal Candidate
You are someone who naturally asks, “Is there a better way to do this?” You understand marketing well enough to recognise where time is being lost, enjoy exploring new technology and can turn ideas into practical improvements that make a measurable difference. You do not need to be a developer or technical AI specialist. Your strength is understanding business processes, identifying opportunities and implementing effective solutions using the tools available.
Marketing Operations & AI Automation Specialist- B2B Events Co- London/ Hybrid employer: Digital Lemon Talent
Join a well-established membership organisation in London that champions rural communities and preserves Britain's cultural heritage. With a hybrid working model, you will thrive in a collaborative environment that values stakeholder engagement and offers ample opportunities for professional growth. Enjoy a culture that prioritises meaningful work, where your contributions directly impact member engagement and community support.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Operations & AI Automation Specialist- B2B Events Co- London/ Hybrid
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Digital Lemon Talent and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Digital Lemon Talent are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Digital Lemon Talent on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Digital Lemon Talent. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Operations & AI Automation Specialist- B2B Events Co- London/ Hybrid
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Digital Lemon Talent. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Digital Lemon Talent:Show us that you’ve done your homework! In your application, briefly mention what you admire about Digital Lemon Talent’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Digital Lemon Talent
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Digital Lemon Talent will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Digital Lemon Talent, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
