Head of Performance & Growth (Shopify / DTC Fashion) - Leading Fashion co - Hybrid/ Hertfordsh[...]

Head of Growth/ Growth Marketer (Performance and Acquisition) Location - Ware, Hertfordshire Perm - Hybrid (2 days office) Open to part time / 3-4 days if preferred About the job A leading fashion co continues to emerge within the fashion industry, bridging the gap between high street and designer brands. Recognised for sophisticated occasion wear, luxury knitwear and modern bridesmaid collections, the brand blends timeless design with affordable luxury. They have a brand which complements this with a contemporary twist on classic - minimalist, versatile pieces crafted with a focus on quality, longevity and fit. Together, the brands share a mission to design consciously, inspire confidence, and deliver exceptional customer experiences across every touchpoint. Purpose of the Role: The Head of Growth/ Performance is responsible for driving profitable revenue growth through customer acquisition, retention and optimisation of the digital revenue engine. Reporting directly to the founders, this role owns performance marketing, lifecycle growth, trading insight and digital experimentation - ensuring both brands scale efficiently while maintaining strong contribution margins. This is a commercially accountable role with ownership of growth KPIs including revenue, CAC, MER, blended ROAS, LTV and new customer acquisition. How the role fits: The Head of Growth sits at the intersection of marketing, ecommerce and data - translating brand campaigns into scalable, measurable growth. Where the Marketing team owns brand storytelling, creative direction and campaign vision, the Head of Growth owns the commercial performance of those campaigns - ensuring they deliver profitable revenue and long-term customer value. Key Responsibilities: 1. Performance Marketing