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- Tasks: Lead CRM strategy and drive customer loyalty for a fast-growing menswear brand.
- Company: Join a bold and innovative menswear brand making waves in the fashion industry.
- Benefits: Competitive salary, hybrid work model, and opportunities for professional growth.
- Why this job: Shape customer experiences and make a real impact in a dynamic fashion environment.
- Qualifications: 5+ years in CRM or marketing automation, preferably in fashion or retail.
- Other info: Collaborative culture with a focus on creativity and customer engagement.
The predicted salary is between 42000 - 60000 £ per year.
A fast-growing menswear brand is scaling its marketing team and looking for a CRM Manager to lead customer retention and loyalty. Known for bold fabrications and standout design, this brand is expanding across ecommerce, retail, and wholesale — and this role will be central to driving repeat purchase and deeper engagement.
You’ll own the CRM roadmap, deliver multi-channel campaigns, and shape how the brand connects with its audience — from lifecycle journeys to VIP clienteling.
Key Responsibilities- Define and own Wax London’s CRM roadmap across a 1–3 year horizon.
- Align CRM strategy with ecommerce, retail, and wholesale priorities.
- Act as the voice of the customer across the business.
- Capture, enrich, and segment customer data (behavioural, transactional, lifestyle, demographic).
- Provide actionable insights to inform trade, product, and marketing decisions.
- Define and report on KPIs: repeat purchase rate, RFM, LTV, and loyalty.
- Lead multi-channel CRM campaigns across Email, and future touchpoints.
- Partner with creative teams to deliver personalised and impactful communications.
- Drive BAU campaigns (segmentation, A/B testing, optimisation) as well as brand storytelling moments.
- Design and manage Wax London’s loyalty program, with focus on engagement, LTV, and premiumisation.
- Develop VIP and clienteling strategies to nurture top-tier customers.
- Partner with retail teams to extend CRM beyond ecommerce into store experiences.
- Build advanced lifecycle journeys to optimise customer engagement.
- Use segmentation and predictive analytics to drive hyper-personalised communications.
- Collaborate with brand, product, retail, customer service, logistics, and ecommerce teams.
- Share insights across the business to ensure customer-centric decision-making.
- Work closely with external agencies and technology partners.
- 5+ years’ experience in CRM, customer retention, or marketing automation.
- Proven experience in ecommerce or fast-paced retail, ideally fashion or lifestyle.
- Track record of increasing repeat purchase rates, LTV, and customer engagement through CRM.
- Experience designing loyalty programs and running VIP/clienteling activations.
- Strong technical skills: hands‑on with ESP platforms (preferably Klaviyo), A/B testing, segmentation.
- Analytical thinker with experience in Google Analytics, CRM reporting, and database health monitoring.
- Comfortable with technical basics (HTML, SQL) to manage and optimise CRM execution.
- Strong communicator with ability to influence cross‑functional stakeholders.
- Creative mindset with an understanding of design principles for customer communications.
- Passionate about menswear and the Wax London brand.
CRM Manager (roadmap, strategy, data) - Fashion (A fast-growing menswear brand)- Circa £60k (Fa[...] in London employer: Digital Lemon Talent (Previously Honor Search)
Contact Detail:
Digital Lemon Talent (Previously Honor Search) Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager (roadmap, strategy, data) - Fashion (A fast-growing menswear brand)- Circa £60k (Fa[...] in London
✨Network Like a Pro
Get out there and connect with people in the fashion industry! Attend events, join online forums, and don’t be shy about reaching out to potential colleagues on LinkedIn. We all know that sometimes it’s not just what you know, but who you know!
✨Show Off Your Skills
When you get the chance to chat with hiring managers or during interviews, make sure to highlight your CRM expertise and any successful campaigns you've led. We want to see how you can bring value to the team, so share those numbers and results!
✨Tailor Your Approach
Every brand is unique, especially in fashion. Do your homework on Wax London and tailor your conversations to show how your experience aligns with their goals. We love seeing candidates who understand our vision and can contribute to our CRM roadmap.
✨Follow Up with Flair
After an interview, don’t just send a generic thank-you email. Add a personal touch by referencing something specific from your conversation. We appreciate candidates who take the time to stand out and show genuine interest in the role!
We think you need these skills to ace CRM Manager (roadmap, strategy, data) - Fashion (A fast-growing menswear brand)- Circa £60k (Fa[...] in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of CRM Manager. Highlight your experience in customer retention and loyalty, especially in fashion or ecommerce. We want to see how your skills align with our brand's vision!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share your passion for menswear and how you can drive customer engagement at Wax London. Let us know why you're the perfect fit for our team and what excites you about this opportunity.
Showcase Your Data Skills: Since data is key in this role, don’t forget to mention your experience with customer data analysis and insights. We love analytical thinkers, so share examples of how you've used data to inform marketing decisions in the past!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Digital Lemon Talent (Previously Honor Search)
✨Know Your CRM Inside Out
Make sure you’re well-versed in the latest CRM strategies and tools, especially those relevant to fashion. Brush up on your knowledge of platforms like Klaviyo and be ready to discuss how you've used data to drive customer engagement and retention in previous roles.
✨Showcase Your Analytical Skills
Prepare to talk about specific metrics you've improved, such as repeat purchase rates or customer lifetime value. Bring examples of how you've used data insights to inform marketing decisions and optimise campaigns, as this will demonstrate your analytical prowess.
✨Demonstrate Cross-Functional Collaboration
This role requires working closely with various teams, so be ready to share examples of how you've successfully collaborated with others in the past. Highlight any experiences where you’ve influenced stakeholders or worked on multi-channel campaigns.
✨Passion for the Brand
Express your enthusiasm for menswear and the Wax London brand specifically. Research their products and values, and be prepared to discuss how your personal style aligns with their aesthetic. This will show that you’re not just looking for any job, but that you genuinely want to contribute to their success.
