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- Tasks: Lead CRM strategy and drive customer loyalty for a fast-growing menswear brand.
- Company: Join a bold and innovative menswear brand making waves in the fashion industry.
- Benefits: Competitive salary, hybrid work model, and opportunities for professional growth.
- Why this job: Shape customer experiences and make a real impact in a dynamic fashion environment.
- Qualifications: 5+ years in CRM or marketing, with a passion for fashion and strong analytical skills.
- Other info: Collaborative culture with a focus on creativity and customer-centric decision-making.
The predicted salary is between 43200 - 72000 £ per year.
A fast-growing menswear brand is scaling its marketing team and looking for a CRM Manager to lead customer retention and loyalty. Known for bold fabrications and standout design, this brand is expanding across ecommerce, retail, and wholesale — and this role will be central to driving repeat purchase and deeper engagement.
You’ll own the CRM roadmap, deliver multi-channel campaigns, and shape how the brand connects with its audience — from lifecycle journeys to VIP clienteling.
Key Responsibilities- Define and own Wax London’s CRM roadmap across a 1–3 year horizon.
- Align CRM strategy with ecommerce, retail, and wholesale priorities.
- Act as the voice of the customer across the business.
- Capture, enrich, and segment customer data (behavioural, transactional, lifestyle, demographic).
- Provide actionable insights to inform trade, product, and marketing decisions.
- Define and report on KPIs: repeat purchase rate, RFM, LTV, and loyalty.
- Lead multi-channel CRM campaigns across Email, and future touchpoints.
- Partner with creative teams to deliver personalised and impactful communications.
- Drive BAU campaigns (segmentation, A/B testing, optimisation) as well as brand storytelling moments.
- Design and manage Wax London’s loyalty program, with focus on engagement, LTV, and premiumisation.
- Develop VIP and clienteling strategies to nurture top-tier customers.
- Partner with retail teams to extend CRM beyond ecommerce into store experiences.
- Build advanced lifecycle journeys to optimise customer engagement.
- Use segmentation and predictive analytics to drive hyper-personalised communications.
- Collaborate with brand, product, retail, customer service, logistics, and ecommerce teams.
- Share insights across the business to ensure customer-centric decision-making.
- Work closely with external agencies and technology partners.
- 5+ years’ experience in CRM, customer retention, or marketing automation.
- Proven experience in ecommerce or fast-paced retail, ideally fashion or lifestyle.
- Track record of increasing repeat purchase rates, LTV, and customer engagement through CRM.
- Experience designing loyalty programs and running VIP/clienteling activations.
- Strong technical skills: hands‑on with ESP platforms (preferably Klaviyo), A/B testing, segmentation.
- Analytical thinker with experience in Google Analytics, CRM reporting, and database health monitoring.
- Comfortable with technical basics (HTML, SQL) to manage and optimise CRM execution.
- Strong communicator with ability to influence cross‑functional stakeholders.
- Creative mindset with an understanding of design principles for customer communications.
- Passionate about menswear and the Wax London brand.
CRM Manager (roadmap, strategy, data) - Fashion (A fast-growing menswear brand)- Circa £60k (Fa[...] employer: Digital Lemon Talent (Previously Honor Search)
Contact Detail:
Digital Lemon Talent (Previously Honor Search) Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Manager (roadmap, strategy, data) - Fashion (A fast-growing menswear brand)- Circa £60k (Fa[...]
✨Tip Number 1
Network like a pro! Reach out to people in the fashion industry, especially those who work in CRM or marketing. Attend events, join online forums, and don’t be shy about sliding into DMs on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your past CRM campaigns, data insights, and any loyalty programs you've designed. This will give potential employers a taste of what you can bring to the table. Remember, actions speak louder than words!
✨Tip Number 3
Prepare for interviews by researching the brand thoroughly. Understand their customer base, current CRM strategies, and how they engage with their audience. Tailor your answers to show how your experience aligns with their goals. We want to see that you’re genuinely interested!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to connect directly with us. So, get your application in and let’s make some magic happen!
We think you need these skills to ace CRM Manager (roadmap, strategy, data) - Fashion (A fast-growing menswear brand)- Circa £60k (Fa[...]
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of CRM Manager. Highlight your experience in customer retention and loyalty, especially in the fashion sector. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share your passion for menswear and how you can contribute to our brand's growth. Be sure to mention specific examples of your past successes in CRM strategies.
Showcase Your Data Skills: Since data is key for this role, don’t shy away from showcasing your analytical skills. Talk about your experience with customer data segmentation and how you've used insights to drive marketing decisions in the past.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Digital Lemon Talent (Previously Honor Search)
✨Know Your CRM Inside Out
Make sure you’re well-versed in the latest CRM strategies and tools, especially those relevant to fashion. Brush up on your experience with platforms like Klaviyo and be ready to discuss how you've used data to drive customer engagement and retention.
✨Showcase Your Analytical Skills
Prepare to talk about specific metrics you've improved in previous roles, such as repeat purchase rates or customer lifetime value. Bring examples of how you've used data insights to inform marketing decisions and optimise campaigns.
✨Demonstrate Cross-Functional Collaboration
This role requires working closely with various teams. Be ready to share examples of how you've successfully collaborated with creative, retail, and ecommerce teams to deliver impactful CRM campaigns.
✨Passion for the Brand
Express your enthusiasm for menswear and the Wax London brand specifically. Research their products and values, and think about how your personal style aligns with their aesthetic. This will show that you're not just looking for any job, but that you genuinely want to contribute to their success.
