At a Glance
- Tasks: Lead digital marketing efforts to drive enquiries and bookings for student accommodation.
- Company: Award-winning provider of premium student accommodation with a focus on growth.
- Benefits: £31,000 salary, 10% bonus, 28 days holiday, and ongoing training.
- Other info: Enjoy regular team socials and opportunities for professional development.
- Why this job: Make a real impact in a growing team while developing your digital marketing skills.
- Qualifications: Experience in digital marketing, strong analytical skills, and knowledge of SEO and paid media.
The predicted salary is between 31000 - 31000 £ per year.
- Digital Marketing Lead | Southampton | £31,000 + 10% Bonus
- Digital Marketing Lead
Location
Southampton (travel to Winchester & Guildford) - Can be based in Winchester or Guildford if closer - with travel to other sites)
Salary
I'm working with an award-winning provider of premium student accommodation to recruit a
Digital Marketing Lead to join their growing Growth Team.
This is a fantastic opportunity for a commercially minded digital marketer who enjoys combining performance marketing with data and analytics to drive measurable business growth.
The Role
Reporting to the Head of Marketing & Technology, you'll take ownership of digital marketing performance across multiple student accommodation sites.
You'll be responsible for driving enquiries and bookings through paid media, SEO, CRM, analytics and marketing technology, while managing external agency partners to ensure campaigns deliver against business objectives.
Key Responsibilities
- Own relationships with external digital marketing agencies, setting KPIs and reviewing performance.
- Manage and optimise paid media campaigns across Google Ads, Meta and Tik Tok.
- Develop and deliver SEO strategies to increase organic traffic.
- Lead CRM and email marketing, creating automated customer journeys and nurture campaigns.
- Build dashboards and analyse marketing performance, turning data into actionable commercial insights.
- Manage marketing systems, analytics and campaign tools to ensure accurate reporting and seamless integrations.
- Plan, execute and optimise digital campaigns, including audience targeting, A/B testing and conversion optimisation.
- Manage digital marketing budgets, forecasting spend and maximising ROI.
- Partner closely with internal marketing and technology teams to deliver integrated campaigns.
- Support digital marketing initiatives across the wider property group.
About You
We're looking for someone with
- Experience in Digital Marketing, Performance Marketing or a similar role.
- Strong knowledge of Google Ads, Meta Ads and Tik Tok Ads.
- Experience managing external marketing agencies.
- Excellent analytical skills with experience using Excel, Looker Studio, Power BI or similar reporting tools.
- Knowledge of SEO and organic growth strategies.
- Experience using CRM and email marketing platforms such as Hub Spot, Salesforce or Mailchimp.
- Understanding of conversion rate optimisation (CRO), A/B testing and digital marketing best practices.
- Strong commercial awareness with the ability to present data-driven recommendations.
- A full UK driving licence.
- What's on Offer
- £31,000 basic salary.
- 10% annual performance bonus.
- 28 days holiday plus bank holidays.
- Pension scheme.
- Healthcare cash plan.
- Ongoing training and professional development.
- Regular team socials and events.
- Mileage allowance for business travel.
If you're a data-driven digital marketer looking for a role where you'll have genuine ownership, influence commercial decisions and make a measurable impact within a growing organisation, I'd love to hear from you.
📩 Please apply directly or get in touch for a confidential conversation.
Digital Marketing Lead | Guildford | £31,000 + 10% Bonus in Woking employer: Digital Lemon Talent 🍋
Join an award-winning provider of premium student accommodation as a Digital Marketing Lead in Guildford, where you'll thrive in a dynamic work culture that values innovation and collaboration. With a competitive salary, a 10% annual bonus, and generous benefits including ongoing training, healthcare cash plans, and regular team events, this role offers exceptional opportunities for professional growth and meaningful impact on the business. Experience the unique advantage of working in a supportive environment that encourages creativity and data-driven decision-making, making it an excellent employer for aspiring digital marketers.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Lead | Guildford | £31,000 + 10% Bonus in Woking
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Digital Lemon Talent 🍋 and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Digital Lemon Talent 🍋 are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Digital Lemon Talent 🍋 on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Digital Lemon Talent 🍋. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Lead | Guildford | £31,000 + 10% Bonus in Woking
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Digital Lemon Talent 🍋. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Digital Lemon Talent 🍋:Show us that you’ve done your homework! In your application, briefly mention what you admire about Digital Lemon Talent 🍋’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Digital Lemon Talent 🍋
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Digital Lemon Talent 🍋 will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Digital Lemon Talent 🍋, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
