At a Glance
- Tasks: Drive growth through innovative marketing strategies and optimise digital revenue for a leading fashion brand.
- Company: Join a dynamic fashion company blending high street and designer styles.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional development.
- Other info: Collaborative environment focused on data-driven decision making and career advancement.
- Why this job: Make a real impact in the fashion industry while driving performance and growth.
- Qualifications: 5+ years in growth marketing with a strong understanding of DTC fashion.
The predicted salary is between 60000 - 80000 € per year.
A leading fashion company continues to emerge within the fashion industry, bridging the gap between high street and designer brands. Recognised for sophisticated occasion wear, luxury knitwear and modern bridesmaid collections, the brand blends timeless design with affordable luxury. They have a brand which complements this with a contemporary twist on classic — minimalist, versatile pieces crafted with a focus on quality, longevity and fit. Together, the brands share a mission to design consciously, inspire confidence, and deliver exceptional customer experiences across every touchpoint.
The Head of Growth/Performance is responsible for driving profitable revenue growth through customer acquisition, retention and optimisation of the digital revenue engine. Reporting directly to the founders, this role owns performance marketing, lifecycle growth, trading insight and digital experimentation — ensuring both brands scale efficiently while maintaining strong contribution margins. The Head of Growth sits at the intersection of marketing, ecommerce and data — translating brand campaigns into scalable, measurable growth.
Where the Marketing team owns brand storytelling, creative direction and campaign vision, the Head of Growth owns the commercial performance of those campaigns — ensuring they deliver profitable revenue and long-term customer value.
Performance Marketing & Acquisition- Lead channel experimentation and testing (creative, audience, landing page optimisation).
- Ensure high-quality product feeds, attribution tracking and integration with core partners.
- Identify and test new growth channels including influencer performance, paid partnerships and marketplace opportunities.
- Leverage tools such as Klaviyo, Sweet Analytics and Triple Whale to optimise retention performance.
- Partner with Buying and Ecommerce teams to align stock, promotions and demand generation.
- Use performance data to influence promotional strategy and margin decisions.
- Lead weekly growth and trading reviews, combining marketing and onsite performance insight.
- Collaborate with development partners to implement growth-focused enhancements.
- Ensure landing pages for campaigns are conversion-optimised and aligned to performance objectives.
- Own growth dashboards and performance reporting using Looker Studio, Microsoft Clarity, GA4, Sweet Analytics and Triple Whale.
- Translate performance data into actionable insights for founders and senior leadership.
- Maintain clear visibility of marketing spend vs return at brand and channel level.
- Partner closely with the Head of Marketing to align brand and growth strategies.
- Line manage relevant ecommerce/performance team members.
- Drive a culture of experimentation, accountability and data-driven decision making.
5+ years in growth, performance marketing or ecommerce leadership within DTC fashion or lifestyle. Strong commercial understanding of CAC, LTV, MER and contribution margin. Experience managing agencies and performance teams. Experience with website merchandising, Swap Commerce and post-purchase optimisation tools. Data-driven and commercially minded with strong forecasting ability. Entrepreneurial mindset with a bias toward testing and iteration. Passionate about fashion, digital innovation and brand growth.
Head of Performance & Growth (Shopify / DTC Fashion) - Leading Fashion co - Hybrid/ Hertfordshire, SG12 (Full / Part time)- £60k-80k DOE in Ware employer: Digital Lemon Talent 🍋
As a leading fashion company based in Hertfordshire, we pride ourselves on fostering a dynamic and inclusive work culture that champions creativity and innovation. Our hybrid working model offers flexibility, allowing you to balance your professional and personal life while contributing to a brand that values quality and sustainability. With ample opportunities for professional growth and a commitment to employee development, we empower our team members to drive impactful results in a collaborative environment.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Performance & Growth (Shopify / DTC Fashion) - Leading Fashion co - Hybrid/ Hertfordshire, SG12 (Full / Part time)- £60k-80k DOE in Ware
✨Tip Number 1
Network like a pro! Reach out to people in the fashion and ecommerce space, especially those who work at companies you admire. A friendly chat can lead to insider info about job openings or even a referral.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies that highlight your achievements in growth marketing. Use data to back up your success stories, and don’t be shy about sharing them during interviews.
✨Tip Number 3
Prepare for the interview by understanding the brand’s mission and values. Be ready to discuss how your experience aligns with their goals, especially around customer acquisition and retention strategies.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and engaged with our brand.
We think you need these skills to ace Head of Performance & Growth (Shopify / DTC Fashion) - Leading Fashion co - Hybrid/ Hertfordshire, SG12 (Full / Part time)- £60k-80k DOE in Ware
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role. Highlight your experience in growth marketing and ecommerce, especially within the DTC fashion space. We want to see how your skills align with our mission of delivering exceptional customer experiences.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Share your passion for fashion and digital innovation, and explain how you can drive profitable revenue growth for us. Be sure to mention any specific tools or strategies you've successfully used in the past.
Showcase Your Data Skills:Since this role is all about data-driven decision making, don’t forget to highlight your experience with analytics tools like GA4 or Looker Studio. We love seeing how you've turned data into actionable insights that have led to growth.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Digital Lemon Talent 🍋
✨Know Your Numbers
As the Head of Growth, you'll need to demonstrate a strong grasp of key metrics like CAC, LTV, and MER. Brush up on these concepts and be ready to discuss how you've used them to drive growth in previous roles. Bring specific examples that showcase your analytical skills and how they’ve influenced your decision-making.
✨Showcase Your Experimentation Mindset
This role is all about testing and iterating. Prepare to share instances where you've led channel experimentation or optimised landing pages. Highlight your approach to A/B testing and how you’ve leveraged data to inform your strategies. This will show that you’re not just data-driven but also proactive in seeking out new opportunities.
✨Align with Brand Values
The company values conscious design and exceptional customer experiences. Familiarise yourself with their brand ethos and be ready to discuss how your vision aligns with theirs. Share ideas on how you can enhance customer retention and acquisition while staying true to the brand’s mission.
✨Prepare for Collaborative Discussions
You’ll be working closely with various teams, so expect questions about collaboration. Think of examples where you’ve partnered with marketing, ecommerce, or development teams to achieve common goals. Emphasise your ability to communicate insights effectively and drive a culture of accountability and experimentation.
