At a Glance
- Tasks: Drive revenue growth through innovative monetisation strategies and user journey optimisation.
- Company: Join Flo, the world’s leading health app for women with over 400M downloads.
- Benefits: Enjoy competitive salary, flexible working, and a 5-week paid sabbatical after 5 years.
- Other info: Thriving environment with opportunities for professional growth and collaboration.
- Why this job: Make a real impact on female health while working in a dynamic, mission-driven team.
- Qualifications: Experience in B2C digital products and a passion for user-centric design.
The predicted salary is between 86520 - 86520 £ per year.
About Flo
400M+ downloads. 75M+ monthly users. A decade of building – and we’re still accelerating. Flo is the world’s #1 health app on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down. With 6M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better.
The needs of the user is everything to us, and how those needs are served falls under our Product teams. They’re fact-finders. They’re builders. They’re ideators of easy to use, information rich resources across our whole platform who - along with Analytics teams - get to the ‘why’ in order to create unrivaled user experiences.
As a Growth Product Manager at Flo, you will own the strategy and execution of high-impact monetisation initiatives across our in-app programs. From subscription conversion and trial activation to upsells and winbacks, your mission will be to drive revenue growth and maximise user lifetime value. You'll work cross-functionally with analysts, designers, researchers, and engineers to craft and continuously optimise personalised, high-converting user journeys. Your focus will be on clearly communicating Flo’s value at every touchpoint of the user lifecycle. This role is pivotal to reinforcing Flo’s position as a global leader in health and fitness, and as the world’s first fully digital female health unicorn.
Your Experience
- Proven experience in developing and optimising monetisation programs for B2C digital products, including subscription conversion, trial activation, retention, winbacks, referrals, and upsells.
- Deep expertise in user segmentation and creating personalised user experiences, leveraging external channels (email, push notifications) and in-app placements to drive conversion.
- Strong understanding of the user lifecycle and the ability to design and optimise full-funnel journeys that maximise user value and premium retention.
- User-centric mindset with a focus on crafting seamless, high-performing user journeys that convert effectively without compromising the overall experience.
- Experienced in A/B testing and experimentation frameworks, with a track record of validating hypotheses and optimising both product and marketing strategies.
- Collaborative and cross-functional, with experience working closely with engineering, design, data, and marketing teams to drive outcomes.
- Highly analytical, with the ability to interpret complex data, extract actionable insights, and make informed, data-driven decisions.
- Thrives in fast-paced environments, adaptable to shifting priorities and comfortable managing multiple initiatives simultaneously.
What You’ll Be Doing
- Develop and execute data-driven monetisation strategies to grow revenue across Flo’s subscription-based products, utilising in-app placements, push notifications, and email campaigns.
- Collaborate with Marketing Managers to craft and communicate compelling value propositions for premium subscriptions and add-on offerings.
- Identify and engage high-value user segments, leveraging behavioural, demographic, and preference data to deliver timely, personalised messages and monetization incentives.
- Design and optimise high-performing user journeys that clearly demonstrate the value of Flo’s premium tiers and add-ons, driving conversion, upgrades, and retention.
- Continuously analyse and improve the customer journey, enhancing user experience and maximising conversion at every stage of the funnel through data-informed iteration.
- Conduct A/B tests and apply CRO techniques to validate ideas, optimise performance, and deliver measurable growth across user touchpoints.
- Utilise analytics tools and platforms to monitor and report on KPIs related to acquisition, conversion, retention, and revenue performance.
- Translate data into actionable insights, providing clear, strategic recommendations to inform product development and marketing efforts.
How We Work
We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar. You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it.
What You’ll Get
- Competitive salary and annual reviews
- Opportunity to participate in Flo’s performance incentive scheme
- Paid holiday, sick leave, and female health leave
- Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
- Accelerated professional growth through world-changing work and learning support
- Flexible office + home working, up to 2 months a year working abroad
- 5-week fully paid sabbatical at 5-year Floversary
- Flo Premium for friends & family, plus more health, pension and wellbeing perks
Diversity, Equity, and Inclusion
Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities.
How to Apply
Apply through the job board platform where this job is posted. Use the 'Apply' button at the top or bottom of the job post page to submit your application and upload your resume/CV and cover letter if required.
Additional Application Information
The job application form includes required fields for personal information like name, email, phone, location, and questions about your experience with monetisation for B2C subscription products, experiment frequency, and office working preferences.
Product Manager - Growth posted 5 months ago Flo Health London, United Kingdom £86,520.00 - £10[...] employer: Digital Health Jobs
Flo Health is an exceptional employer, offering a dynamic work culture that prioritises innovation and collaboration in the fast-paced digital health sector. Employees benefit from competitive salaries, flexible working arrangements, and generous leave policies, including enhanced parental leave and a unique 5-week sabbatical after five years. With a strong commitment to diversity and professional growth, Flo empowers its team members to make a meaningful impact on female health while enjoying a supportive and inclusive environment in the vibrant city of London.
StudySmarter Expert Advice🤫
We think this is how you could land Product Manager - Growth posted 5 months ago Flo Health London, United Kingdom £86,520.00 - £10[...]
✨Join Product Management Meetups
Get involved in local product management meetups or workshops. These events are perfect for meeting industry folks, sharing ideas, and staying updated on trends. Plus, you never know who might be hiring—it's a fantastic way to make connections that could lead to a job at places like Digital Health Jobs!
✨Show Off Your Product Sense
Create case studies or mini-projects showcasing your product management skills, and share them on platforms like Medium or LinkedIn. This not only puts your skills on display but also boosts your visibility in the product community. Imagine how impressed the hiring team at Digital Health Jobs would be by your initiative!
✨Utilise Online Communities
Dive into online product management communities like Product Coalition or Mind the Product. Engage in discussions, ask questions, and share your insights. These platforms are goldmines for networking and finding hidden job opportunities—many companies often scout talent from within these circles.
✨Leverage Your University Network
If you’ve recently graduated or are still in uni, tap into your alumni network for connections in product management. Many universities have their own job boards and affinity resources to help graduates land roles. Don't forget to keep an eye out for job openings at Digital Health Jobs through your school's career services!
We think you need these skills to ace Product Manager - Growth posted 5 months ago Flo Health London, United Kingdom £86,520.00 - £10[...]
Some tips for your application 🫡
Show Off Your Product Passion:When applying for a product management role like Product Manager - Growth posted 5 months ago Flo Health London, United Kingdom £86,520.00 - £10[...], let your passion for developing products shine through in your cover letter. Share specific examples of products you've managed, how you solved user needs, and any successful outcomes you've achieved. This is your chance to showcase your understanding of the product lifecycle!
Highlight Your Cross-Functional Skills:Product management isn't just about understanding the product; it’s about collaborating with different teams! Make sure to emphasise your experience working with developers, designers, and marketers. Use your CV to showcase your ability to bridge gaps between these areas, and include relevant experiences that demonstrate your communication and leadership skills!
Include Your Metrics and Achievements:In a full-time product management application, data speaks volumes! Quantify your achievements wherever possible. Did you increase user retention by a certain percentage? Launch a product ahead of schedule? Include these metrics in your CV to paint a picture of your impact and effectiveness in previous roles.
Tailor Your CV to the Role:Make sure your CV is tailored for the Product Manager - Growth posted 5 months ago Flo Health London, United Kingdom £86,520.00 - £10[...] position at Digital Health Jobs. Use keywords from the job description and ensure your relevant experiences are front and centre. Highlight any certifications or relevant training you’ve completed that will make you stand out as a strong candidate for the role. And remember, we’re excited to see your application on our website!
How to prepare for a job interview at Digital Health Jobs
✨Understand the Product Life Cycle
As a product management candidate, we need to get our head around the complete product life cycle. Be prepared to discuss real-world examples of how you’ve managed product development from ideation to launch. Bring specific insights on tools like JIRA or Trello that can help streamline these processes.
✨Showcase Your Cross-Functional Skills
Product management is all about collaboration. We should be ready to highlight how we’ve worked across teams—think marketing, engineering, and design. Prepare to discuss scenarios where you had to mediate differing opinions and how you got everyone on board with a shared vision.
✨Prepare for Case Studies
In a full-time role, we can expect to encounter case study questions during our interviews. Practise solving hypothetical product problems on the spot, such as prioritising features for a new app or improving user engagement metrics. This will show our analytical thinking and decision-making skills.
✨Know Your Metrics
Let’s face it, numbers are our best friends in product management. We should prepare to discuss key performance indicators (KPIs) and how we've used analytics to inform product decisions. Dive into examples where data has driven our strategy for improvements or justified product changes.
