At a Glance
- Tasks: Lead ASO strategy to boost Flo's visibility and organic growth globally.
- Company: Join the world’s #1 health app on a mission for female health.
- Benefits: Competitive salary, flexible working, and generous leave policies.
- Other info: Dynamic, mission-driven culture focused on innovation and impact.
- Why this job: Drive meaningful change in digital health while leading a talented team.
- Qualifications: 5+ years in ASO with team management experience required.
The predicted salary is between 70000 - 90000 £ per year.
About Flo
400M+ downloads. 75M+ monthly users. A decade of building – and we’re still accelerating. Flo is the world’s #1 health app on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 – and we’re not slowing down. With 6M paid subscribers and the highest-rated experience in the App Store’s health category, we’ve spent 10 years earning trust at scale. Now, we’re building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help our users know their body better.
The Job
One of the key pillars to our growth is our Organic channel. ASO is instrumental in our future Organic Growth, and we want to continue to drive success in this area. As the ASO Lead, you will be responsible for managing Flo’s strategy across the app stores & organic search globally. You will ensure we increase our visibility, maximize traffic opportunities & continually innovate across the marketing funnel. Candidates should have strong technical capabilities, be able to lead a high-performing team & drive cross-functional initiatives that support sustainable growth. This is an opportunity to spearhead and drive meaningful change for the business. You’ll be a mentor and leader to an experienced team & reporting directly to the Director of User Acquisition.
Responsibilities
- Developing and delivering a robust ASO strategy across key markets;
- Growing traffic and revenue contribution from organic channels, maximizing both short and long-term growth opportunities;
- Building, leading and growing a strong team of ASO experts;
- Lead and nurture relationships with other teams to enhance Flo’s store presence;
- Stay up to date with the latest ASO and digital marketing trends and best practices;
- Own & develop the relationship between Flo, Apple & Google to strengthen our store presence;
- Developing and delivering a cross-functional Ratings strategy to ensure high star ratings across iOS and GP;
- Report performance to stakeholders on a regular basis.
Experience
Must have:- 5+ years of ASO experience and 2+ years of managing an ASO team;
- Strong track record of growing organic traffic for a top-grossing app across multiple regions;
- Exceptional analytical skills and strategic thinking combined with a hands-on attitude;
- Strong understanding of app store algorithms on all relevant platforms, including but not limited to iOS and Android;
- Proficiency with ASO tools such as SplitMetrics, AppFollow, AppTweak, and Sensor Tower;
- Team management experience, driving high performance and team satisfaction;
- Experience collaborating with tech and creative teams, and providing guidance and thought leadership to steer the joint effort in delivering on strategy;
- Experience collaborating with paid marketing teams to improve conversion funnel;
- Experience working with Apple & Google to build strong relationships to boost featuring opportunities as well as to gain insider’s insights;
- Experience using AI tools (e.g., ChatGPT, Midjourney, Google AI Studio) to enhance marketing workflows or ideation;
- Experience in Rating strategies across Apple & Google.
- Experience in the Health & Fitness Category.
- Familiarity with developer consoles.
- Product marketing, brand/PR, or SEO experience.
Work Culture
We’re a mission-led, product-driven team. We move fast, stay focused and take ownership – from brief to build to impact. Debate is encouraged. Decisions are shared. We care about craft, ship with purpose, and always raise the bar. You’ll be working with people who take their work seriously, not themselves. It takes commitment, resilience, and the drive to keep going when things get tough. Because better health outcomes are worth it.
Benefits
We support impact with meaningful reward. Here’s what that looks like:
- Competitive salary and annual reviews
- Opportunity to participate in Flo’s performance incentive scheme
- Paid holiday, sick leave, and female health leave
- Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
- Accelerated professional growth through world-changing work and learning support
- Flexible office + home working, up to 2 months a year working abroad
- 5-week fully paid sabbatical at 5-year Floversary
- Flo Premium for friends & family, plus more health, pension and wellbeing perks
Diversity, Equity and Inclusion
Our strength is in our differences. At Flo, hiring is based on merit, skill and what you bring to the role – nothing else. We’re proud to be an equal opportunity employer, and we welcome applicants from all backgrounds, communities and identities.
ASO Lead posted 4 months ago Flo Health London, United Kingdom employer: Digital Health Jobs
Flo Health is an exceptional employer, offering a dynamic work culture that prioritises innovation and collaboration in the fast-paced world of digital health. With a strong commitment to employee growth, competitive benefits including flexible working arrangements and generous parental leave, and a mission-driven approach to improving female health, Flo provides a rewarding environment for those looking to make a meaningful impact. Join a team that values diversity and encourages personal and professional development while working on groundbreaking solutions for women's health.
StudySmarter Expert Advice🤫
We think this is how you could land ASO Lead posted 4 months ago Flo Health London, United Kingdom
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with current Flo employees on LinkedIn. A personal touch can make all the difference when it comes to landing that interview.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies showcasing your ASO successes. When you get the chance to chat with the team, let them see what you can bring to the table.
✨Tip Number 3
Stay updated on trends! Keep an eye on the latest ASO strategies and digital marketing trends. Being able to discuss these during interviews will show you're passionate and knowledgeable about the field.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the Flo team.
We think you need these skills to ace ASO Lead posted 4 months ago Flo Health London, United Kingdom
Some tips for your application 🫡
Show Your Passion for ASO:When you’re writing your application, let your enthusiasm for App Store Optimisation shine through! We want to see how your experience aligns with our mission at Flo and how you can contribute to our growth in the organic channel.
Tailor Your CV and Cover Letter:Make sure to customise your CV and cover letter for the ASO Lead role. Highlight your relevant experience, especially your track record in growing organic traffic and managing teams. We love seeing candidates who take the time to connect their skills to what we do!
Be Data-Driven:We’re all about analytics here at Flo, so don’t shy away from showcasing your analytical skills in your application. Share specific examples of how you’ve used data to drive ASO strategies and improve app visibility. Numbers speak volumes!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team at Flo!
How to prepare for a job interview at Digital Health Jobs
✨Know Your ASO Inside Out
Make sure you brush up on your ASO knowledge before the interview. Understand the latest trends, tools like SplitMetrics and Sensor Tower, and how app store algorithms work. Being able to discuss these topics confidently will show that you're not just familiar with ASO but are genuinely passionate about it.
✨Showcase Your Leadership Skills
As an ASO Lead, you'll be managing a team, so it's crucial to demonstrate your leadership experience. Prepare examples of how you've successfully led teams in the past, focusing on how you nurtured talent and drove performance. This will help the interviewers see you as a strong candidate who can inspire others.
✨Prepare for Cross-Functional Collaboration
Flo values collaboration across teams, so be ready to discuss your experience working with tech, creative, and marketing teams. Think of specific instances where you’ve successfully collaborated to achieve a common goal, especially in improving conversion funnels or enhancing store presence.
✨Bring Data to the Table
Since this role is heavily data-driven, come prepared with metrics and results from your previous ASO strategies. Highlight how your analytical skills have contributed to growing organic traffic and revenue. This will not only showcase your expertise but also your ability to make data-informed decisions.
