At a Glance
- Tasks: Lead influencer marketing strategies to inspire and engage millions in women's health.
- Company: Join Flo, the world's top health app, on a mission for better female health.
- Benefits: Competitive salary, flexible working, generous leave, and professional growth opportunities.
- Other info: Dynamic team culture focused on innovation and fun.
- Why this job: Make a real impact in women's health while working with creative influencers.
- Qualifications: 3-5 years in influencer marketing with strong digital metrics knowledge.
The predicted salary is between 50000 - 65000 € per year.
About Flo
Flo is the world's #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 and are not slowing down. With 6M paid subscribers and the highest-rated experience in the App Store's health category, we're building the next generation of digital health AI-powered, privacy-first, clinically backed to help users better understand their bodies.
The Job
A strategic and forward-thinking Influencer Manager with deep expertise in the creator economy and a clear vision for how influencer marketing drives business impact. You will contribute to shaping Flo's global influencer program, creating strategies that drive installs, deepen brand storytelling, and strengthen performance. You understand how influencer marketing connects across channels and teams, from brand to user acquisition, and how to repurpose creator content beyond social, extending its impact across touchpoints—including inside the app. You're fresh with ideas, creative guts, cultural curiosity, and a deep passion for women's health to inspire millions to understand and embrace their health.
Your Experience
- Must have:
- 3-5+ years of influencer marketing experience
- Deep understanding of influencer ecosystems across TikTok, Instagram and YouTube, with an eye for spotting emerging platforms and trends early.
- Strong knowledge of digital marketing metrics (CPI, CTR, CPM, ROAS).
- Understanding how influencer content fuels paid social and drives funnel performance.
- Ability to use data analysis, social listening, benchmarking, and auditing to improve strategy and impact.
- Experience managing always-on and campaign initiatives with operational excellence and detail focus.
- Strong communication and collaboration skills thriving in cross-functional environments.
- Fresh ideas, creative thinking, and a data-driven mindset to push influencer marketing beyond the obvious.
- Experience managing vendors, agencies and contractors.
- Deep cultural awareness and trend sensitivity to understand and engage authentically in cultural conversations.
- Nice to have:
- Experience with consumer apps or digital products.
- Experience managing ambassador or affiliate programs.
- Experience collaborating with Product or Growth Marketing teams for influencer integration into broader user journeys.
- Comfortable with tools like CreatorIQ, Looker, Slack, TikTok One and Jira.
How We Work
We're a mission-driven, product-focused team that moves fast, stays focused, and takes ownership from brief to impact. We care about craft, ship with purpose, and always raise the bar. We work seriously but with a sense of fun, showing resilience and commitment for better health outcomes.
What You'll Get
- Competitive salary and annual reviews
- Performance incentive scheme
- Paid holiday, sick leave, and female health leave
- Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
- Accelerated professional growth through impactful work and learning support
- Flexible office and home working, including up to 2 months working abroad
- 5-week fully paid sabbatical at 5-year anniversary
- Flo Premium for friends and family plus health, pension and wellbeing perks
Diversity, Equity and Inclusion
We value differences and hire based on merit, skills, and role fit. We are an equal opportunity employer welcoming all backgrounds, communities and identities.
Influencer Manager posted about 1 month ago Flo Health London, United Kingdom employer: Digital Health Jobs
Flo Health is an exceptional employer, offering a vibrant work culture that prioritises innovation and collaboration in the fast-paced health tech industry. With a strong commitment to employee growth, competitive benefits including flexible working arrangements and generous leave policies, and a mission-driven approach to improving women's health, Flo provides a meaningful and rewarding environment for its team members in London.
StudySmarter Expert Advice🤫
We think this is how you could land Influencer Manager posted about 1 month ago Flo Health London, United Kingdom
✨Tip Number 1
Network like a pro! Get out there and connect with people in the influencer marketing space. Attend events, join online communities, and don’t be shy about reaching out to industry professionals on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work in influencer marketing. Include case studies, metrics, and any successful campaigns you've managed. This will give potential employers a clear picture of what you can bring to the table.
✨Tip Number 3
Stay updated on trends! The influencer landscape is always changing, so keep an eye on emerging platforms and trends. Share your insights during interviews to show that you're not just knowledgeable but also passionate about the industry.
✨Tip Number 4
Apply through our website! We at StudySmarter encourage you to submit your application directly on our site. It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining our mission-driven team!
We think you need these skills to ace Influencer Manager posted about 1 month ago Flo Health London, United Kingdom
Some tips for your application 🫡
Show Your Passion for Women's Health:When you're writing your application, let your passion for women's health shine through. We want to see how much you care about making a difference in this space, so share any relevant experiences or projects that highlight your commitment.
Be Data-Driven:Since we love a good data story, make sure to include any metrics or results from your previous influencer marketing campaigns. Show us how you've used data to drive decisions and improve performance – it’ll really make your application stand out!
Tailor Your Application:Don’t just send a generic application! Take the time to tailor your CV and cover letter to the Influencer Manager role. Highlight your experience with TikTok, Instagram, and YouTube, and how you can bring fresh ideas to our team.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining our mission-driven team!
How to prepare for a job interview at Digital Health Jobs
✨Know Your Influencer Landscape
Before the interview, dive deep into the current influencer marketing trends, especially on platforms like TikTok, Instagram, and YouTube. Be ready to discuss specific examples of successful campaigns and how they drove business impact. This shows you’re not just familiar with the space but are actively engaged in it.
✨Showcase Your Data Savvy
Prepare to talk about your experience with digital marketing metrics such as CPI, CTR, and ROAS. Bring examples of how you've used data analysis to inform your strategies. This will demonstrate your ability to back up creative ideas with solid data-driven insights.
✨Emphasise Collaboration Skills
Since the role requires strong communication and collaboration across teams, think of instances where you successfully worked with cross-functional teams. Highlight how you’ve managed relationships with vendors or agencies, showcasing your ability to thrive in a collaborative environment.
✨Bring Fresh Ideas to the Table
Flo is looking for someone with fresh ideas and cultural curiosity. Prepare a few innovative concepts for influencer campaigns that could resonate with their audience. This not only shows your creativity but also your passion for women’s health and understanding of the brand's mission.
