At a Glance
- Tasks: Lead influencer marketing strategies to inspire and engage millions in women's health.
- Company: Join Flo, the world's top health app, on a mission for better female health.
- Benefits: Competitive salary, flexible working, generous leave, and professional growth opportunities.
- Other info: Dynamic team culture focused on innovation and fun.
- Why this job: Make a real impact in women's health while working with creative influencers.
- Qualifications: 3-5 years in influencer marketing with strong digital metrics knowledge.
The predicted salary is between 50000 - 65000 £ per year.
About Flo
Flo is the world's #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, we became the first product of our kind to reach a $1B valuation in 2024 and are not slowing down. With 6M paid subscribers and the highest-rated experience in the App Store's health category, we're building the next generation of digital health AI-powered, privacy-first, clinically backed to help users better understand their bodies.
The Job
A strategic and forward-thinking Influencer Manager with deep expertise in the creator economy and a clear vision for how influencer marketing drives business impact. You will contribute to shaping Flo's global influencer program, creating strategies that drive installs, deepen brand storytelling, and strengthen performance. You understand how influencer marketing connects across channels and teams, from brand to user acquisition, and how to repurpose creator content beyond social, extending its impact across touchpoints—including inside the app. You're fresh with ideas, creative guts, cultural curiosity, and a deep passion for women's health to inspire millions to understand and embrace their health.
Your Experience
- Must have:
- 3-5+ years of influencer marketing experience
- Deep understanding of influencer ecosystems across TikTok, Instagram and YouTube, with an eye for spotting emerging platforms and trends early.
- Strong knowledge of digital marketing metrics (CPI, CTR, CPM, ROAS).
- Understanding how influencer content fuels paid social and drives funnel performance.
- Ability to use data analysis, social listening, benchmarking, and auditing to improve strategy and impact.
- Experience managing always-on and campaign initiatives with operational excellence and detail focus.
- Strong communication and collaboration skills thriving in cross-functional environments.
- Fresh ideas, creative thinking, and a data-driven mindset to push influencer marketing beyond the obvious.
- Experience managing vendors, agencies and contractors.
- Deep cultural awareness and trend sensitivity to understand and engage authentically in cultural conversations.
- Nice to have:
- Experience with consumer apps or digital products.
- Experience managing ambassador or affiliate programs.
- Experience collaborating with Product or Growth Marketing teams for influencer integration into broader user journeys.
- Comfortable with tools like CreatorIQ, Looker, Slack, TikTok One and Jira.
How We Work
We're a mission-driven, product-focused team that moves fast, stays focused, and takes ownership from brief to impact. We care about craft, ship with purpose, and always raise the bar. We work seriously but with a sense of fun, showing resilience and commitment for better health outcomes.
What You'll Get
- Competitive salary and annual reviews
- Performance incentive scheme
- Paid holiday, sick leave, and female health leave
- Enhanced parental leave and pay for maternity, paternity, same-sex and adoptive parents
- Accelerated professional growth through impactful work and learning support
- Flexible office and home working, including up to 2 months working abroad
- 5-week fully paid sabbatical at 5-year anniversary
- Flo Premium for friends and family plus health, pension and wellbeing perks
Diversity, Equity and Inclusion
We value differences and hire based on merit, skills, and role fit. We are an equal opportunity employer welcoming all backgrounds, communities and identities.
Influencer Manager posted about 1 month ago Flo Health London, United Kingdom employer: Digital Health Jobs
Flo Health is an exceptional employer, offering a vibrant work culture that prioritises innovation and collaboration in the fast-paced health tech industry. With a strong commitment to employee growth, competitive benefits including flexible working arrangements and generous leave policies, and a mission-driven approach to improving women's health, Flo provides a meaningful and rewarding environment for its team members in London.
StudySmarter Expert Advice🤫
We think this is how you could land Influencer Manager posted about 1 month ago Flo Health London, United Kingdom
✨Show Your Creative Side
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We think you need these skills to ace Influencer Manager posted about 1 month ago Flo Health London, United Kingdom
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Digital Health Jobs. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Digital Health Jobs:Show us that you’ve done your homework! In your application, briefly mention what you admire about Digital Health Jobs’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Digital Health Jobs
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✨Know Your Digital Tools Inside Out
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At Digital Health Jobs, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
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As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
