Growth Product Manager posted about 1 month ago Flo Health London, United Kingdom £78,000.00 - [...]

Flo is the world’s #1 health & fitness app worldwide on a mission to build a better future for female health. Backed by a $200M investment led by General Atlantic, it became the first product of its kind to reach a $1B valuation in 2024. With 6M paid subscribers and the highest-rated experience in the App Store’s health category, Flo is building the next generation of digital health – AI-powered, privacy-first, clinically backed – to help users know their body better.

As a Growth Product Manager – Core Monetisation at Flo, you will own the strategy and execution of initiatives that directly maximise user lifetime value. Your focus will be on pricing, paywall experience, and offer segmentation and personalisation, the core levers driving Flo’s revenue growth. You will collaborate cross-functionally with analysts, designers, researchers, and engineers to design and optimise how users convert to Premium. This role has significant strategic visibility and you will work closely with the company product leadership to shape Flo’s monetisation roadmap and ensure the pricing and paywall strategy sets the benchmark in the health and wellness space. This role is pivotal to reinforcing Flo’s position as a global leader in health and fitness, and as the world’s first fully digital female health unicorn.

Your Experience

• Proven experience developing pricing and subscription plan segmentation strategies to maximise LTV.
• Strong track record of designing high-converting paywall experiences and personalising monetisation flows based on user segments.
• Hands-on experience leveraging offers, discounts, add-ons, and subscription tiers to drive revenue growth and optimise monetisation performance.
• Experience coordinating paywall campaigns, experiments, and launches across the app in close collaboration with cross-functional teams.
• Deep expertise in A/B testing and experimentation, validating assumptions, and translating results into actionable monetisation improvements.
• Experience working cross-functionally with engineering, design, analytics, and marketing teams to deliver measurable business impact.
• Excellent analytical and problem-solving skills, with the ability to translate data into insights and make informed, evidence-based decisions.
• Comfort working in a fast-paced, high-experiment environment with shifting priorities and multiple competing demands. Thrives in dynamic settings and energized by experimentation at scale.

Nice to have:

• Experience managing monetisation for a B2C app.
• Experience with monetisation automation and machine learning techniques.

What you’ll be doing

• Analysing and identifying opportunities to optimise paywalls and pricing across regions, segments, and platforms to maximise user lifetime value and profitability.
• Defining and implementing pricing strategies and tactics for subscriptions, complementary products, and add-ons, ensuring alignment with Flo’s business goals and market dynamics.
• Designing and optimising paywall experiences and other monetisation mechanics to maximise conversion rates and deliver a seamless, high-performing upgrade journey.
• Developing and executing targeted pricing and offer strategies for lifecycle moments and seasonal campaigns to unlock incremental revenue during key periods.
• Partnering closely with engineering, design, analytics, and finance teams to enhance Flo’s monetisation systems, experimentation capabilities, and reporting accuracy.
• Overseeing the management of App Store Connect and Google Play Console configurations related to pricing, SKUs, and subscriptions.
• Acting as Flo’s subject-matter expert in monetisation, advising product teams on best practices, experimentation frameworks, and growth strategies that drive LTV.

How we work and Benefits

Flo is a mission-led, product-driven team moving fast, staying focused and taking ownership from brief to build to impact. The work environment encourages debate, shared decisions, care about craft, shipping with purpose, and always raising the bar. The team values commitment, resilience, and drive, motivated by better health outcomes. Benefits include competitive salary and annual reviews, performance incentive scheme participation, paid holiday, sick leave and female health leave, enhanced parental leave, accelerated professional growth, flexible office+home working with up to 2 months abroad, a 5-week fully paid sabbatical at 5-year anniversary, Flo Premium for friends & family, along with health, pension and wellbeing perks. Diversity, equity, and inclusion are core values, with merit-based hiring and welcoming applicants from all backgrounds, communities and identities.

How to Apply

To apply for the Growth Product Manager role at Flo, visit the job posting on Flo's career page or on the Greenhouse job board where the application form is available. Fill out the required fields including personal details, resume/CV, and answer specific questions relevant to the role and eligibility criteria. Candidates based in UK and Lithuania and eligible to work there are preferred. Ensure to confirm the review of the privacy notice for job applicants provided in the application process.

Location: London, United Kingdom